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resource research Public Programs
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
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TEAM MEMBERS: James Marshall
resource project Public Programs
The Maritime Aquarium at Norwalk is located at the mouth of the Norwalk River where it flows into Long Island Sound. Its mission is to inspire people to appreciate and protect the Sound and the global environment. Over the past decade, a large percentage of the region’s 23 million people living within 50 miles of the Sound were directly affected by severe weather events, providing a timely opportunity to educate students, teachers and the public about community resilience. In a new three-year program, the Maritime Aquarium will deliver education related to environmental hazards, resilience, and the underlying science to schools from ten towns along or near Connecticut’s coast, including eight in the Natural Hazards Mitigation Plan Draft 2016-2021 for Southwestern Connecticut. In these towns as in many coastal regions, the most significant environmental threats are related to the nexus of land and water. To reflect that nexus, education will occur both in the classroom and on the water, aboard the Aquarium’s hybrid-electric research vessel, Spirit of the Sound. An exhibit featuring NOAA educational assets related to threats and resilience will also build environmental literacy as it engages Aquarium visitors. The project will be supported by an advisory board of local educators, planning and emergency management officials, representatives from Connecticut Sea Grant, the Connecticut Institute for Resilience and Climate Adaptation and the Western Connecticut Council of Governments.
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TEAM MEMBERS: Thomas Naiman
resource project Public Programs
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
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TEAM MEMBERS: William Mott
resource research Public Programs
The Zoo and Aquarium Action Research Collaborative (ZAARC) was an NSF-funded project (DRL-1114335) involving four zoos and two aquariums, plus informal science education researchers from TERC (a non-profit educational research and development company in Cambridge, MA), Oregon State University and California State University, Long Beach. The goal of ZAARC was to investigate how action research might be carried out by educators in zoos and aquariums, and how its implementation would impact both the individual practitioners and their institutions.
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resource evaluation Public Programs
Zoo and Aquarium Research Collaborative (ZAARC) is a NSF-funded research project by TERC and Oregon State University (co-PI’s Andee Rubin and John Falk) that is exploring a collaborative model for action research as a form of professional development for zoo and aquarium educators. Over the past three years, ZAARC has engaged education staff from six zoos and aquariums from across the country in learning about and conducting action research pertinent to their institutions. Dr. Cynthia Char of Char Associates, an independent consulting firm specializing in program evaluation, has been a member
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TEAM MEMBERS: Cynthia Char
resource project Public Programs
Poet’s House, a preeminent poetry library in New York City, will collaborate with ten public libraries and zoos across the United States to support library-zoo partnerships in five cities. The project teams will install exhibitions that use poetry as an interpretive tool to deepen visitor thinking about wildlife and conservation in each zoo. This project follows a year-long planning grant funded by IMLS and extends the success of an IMLS-funded partnership in New York City between Poets House and the Wildlife Conservation Society’s Central Park Zoo, which pioneered the installation of poetry in the zoo. The new project will create a set of models and tools for developing strong collaborations and exhibits by carefully documenting the process of building these partnerships and evaluating their impact on visitors, the community, and professional audiences.
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TEAM MEMBERS: John Fraser Poet's House
resource project Public Programs
The project will conduct a nation wide study to address three broad questions:

(1) How does the public view zoos and aquariums and how do these institutions affect STEM (Science Technology Engineering Mathematics) learning outside their walls?

(2) How do visitors experience zoos at different stages in their lives and how do zoo visits affect their knowledge and perspectives concerning environmental issues and conservation?

(3) What are the entry characteristics of visitors and how do those characteristics play out in behaviors during a visit?

The project is designed to advance understanding of how informal STEM learning emerges through the intersection of institutional pedagogy and learning goals and the characteristics of individuals and their social and cultural backgrounds. As the first institutional study that advances a field-wide research agenda, the project will map how to implement a national collaborative effort that can help refine program delivery and cooperation between zoos, aquariums and other STEM learning institutions.

The study will describe zoo and aquarium visitors based on a broad understanding of demographics, group, and individual perspectives to expand understanding of how these factors influence visitor learning and how they view the relevance of educational messages presented by zoos and aquariums. The project will result in reports, workshops and a handbook presenting findings of practical value for educators, a research platform and research tools, online discussion forums, and directions for future research. The project, led by New Knowledge Organization (NKO), will be carried out through the collaboration of NKO with other informal research organizations and the Association of Zoos and Aquariums (AZA) with its 230 informal science learning institutional members. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.
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resource research Media and Technology
The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic
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TEAM MEMBERS: Sanha Kim
resource evaluation Public Programs
Seattle's Woodland Park Zoo (WPZ) has more than 700 active adult and teen volunteers, the majority of whom spend much of their time speaking with guests out on grounds. Despite the thousands of contacts volunteers have with guests every year information about these interactions has so far been limited to measuring the frequency of these interactions and how they rate along a few customer service variables, such as friendliness and availability. In addition, many of these past measurements have grouped staff and volunteer engagements together, making it challenging to understand the role that
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TEAM MEMBERS: Mary Jackson
resource research Media and Technology
Science and technology: these are the mainstays China wants to concentrate on in order to stabilise its future as an emerging world power. Beijing plans to have the whole, enormous Chinese population literate in the scientific field within a few years. Scientific popularization is the key to what now, due to political influences and deep social disparities, seems remote.
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TEAM MEMBERS: Nico Pitrelli
resource research Public Programs
This poster was presented at the 2016 Advancing Informal STEM Learning (AISL) PI Meeting held in Bethesda, MD on February 29-March 2. The SCIENCES project aims to create a STEM ecosystem in Fuller Park, a chronically, severely under-resourced urban community in Chicago.
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resource evaluation Public Programs
To inform development of the Curious by Nature exhibit and related programs, staff at the Palo Alto Junior Museum & Zoo (JMZ) wants to hear from parents. Staff are especially interested in the experience of families with children who have special needs. In recent years the JMZ has developed an audience in this community of often close-knit friends and organizations. JMZ is also part of a successful collaboration with Abilities United and PACE (Pacific Autism Center for Education) in which disabled adults volunteer in the Zoo on a weekly basis. The institution’s intimate nature, good design and
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TEAM MEMBERS: Wendy Meluch Palo Alto Junior Museum & Zoo