Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
Campaigns by zoos, aquariums, and other civil society organizations are an important tool for promoting social changes that benefit the environment. Here, we evaluate a global biodiversity education campaign's impact through a repeated-measures survey of nearly 5000 visitors to 20 zoos and aquariums located in 14 countries. By comparing visitors’ pre- and post-visit responses combined across respondents, we found significant aggregate improvements in their biodiversity understanding and their knowledge of actions to help protect biodiversity. Respondents who reported seeing the education
Zoos and aquariums aim to achieve lasting impact on their public audiences’ awareness of biodiversity, its value, and the steps they can take to conserve it. Here, we evaluate the long-term educational impact of visits to zoos and aquariums on biodiversity understanding and knowledge of actions to help protect biodiversity. A minimum of two years after completing a repeated-measures survey before and after visiting a zoo or aquarium, the same participants were invited to take part in a follow-up online survey. Despite the small number of respondents (n = 161), our study may still represent the
The Ocean Science project integrates the Ocean Literacy Essential Principles and Fundamental Concepts into a Western Washington region-wide, coordinated program of formal and informal education consisting of: 1. Teacher professional development in the ocean sciences to integrate the Ocean Literacy Essential Principles and Fundamental Concepts into inquiry-based marine science education and instruction; 2. Evaluation and re-alignment of existing Sound Science ecosystems curricula into Ocean Science, incorporating NOAA data and promoting the Ocean Literacy Essential Principles and Fundamental Concepts; 3. Classroom programs, beach field investigations, and on-site programs at the Seattle Aquarium of the Olympic Coast national Marine Sanctuary's Olympic Coast Discovery Center for grades 4-5 students, their parents and teachers; 4. Parent training in ocean science content, the Ocean Literacy Essential Principles and Fundamental Concepts, and inquiry-based methods for supporting their children's science education; 5. Informal education for the general public via an interactive learning station linked to the Window on Washington Waters exhibit and designed to innovatively use NOAA data and information (videos, computer simulations and other creative media) to increase and evaluate ocean literacy in adults and children. Window on Washington Waters displays the outer coast marine environments and sea life of the Olympic Coast National Marine Sanctuary.
The Smithsonian National Zoological Park (SNZP) in Washington, DC is integrating the NOAA Science on a Sphere(SOS) spherical display system into SNZP's Amazonia Science Gallery (ASG). The SOS system at ASG will be seen in person by tens of thousands of visitors each year and potentially by millions more through electronic outreach programs. The SOS system will become an integral part of the exhibit and will be used for both informal and formal science education programs at the National Zoo.
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
Poet’s House, a preeminent poetry library in New York City, will collaborate with ten public libraries and zoos across the United States to support library-zoo partnerships in five cities. The project teams will install exhibitions that use poetry as an interpretive tool to deepen visitor thinking about wildlife and conservation in each zoo. This project follows a year-long planning grant funded by IMLS and extends the success of an IMLS-funded partnership in New York City between Poets House and the Wildlife Conservation Society’s Central Park Zoo, which pioneered the installation of poetry in the zoo. The new project will create a set of models and tools for developing strong collaborations and exhibits by carefully documenting the process of building these partnerships and evaluating their impact on visitors, the community, and professional audiences.
The project will conduct a nation wide study to address three broad questions:
(1) How does the public view zoos and aquariums and how do these institutions affect STEM (Science Technology Engineering Mathematics) learning outside their walls?
(2) How do visitors experience zoos at different stages in their lives and how do zoo visits affect their knowledge and perspectives concerning environmental issues and conservation?
(3) What are the entry characteristics of visitors and how do those characteristics play out in behaviors during a visit?
The project is designed to advance understanding of how informal STEM learning emerges through the intersection of institutional pedagogy and learning goals and the characteristics of individuals and their social and cultural backgrounds. As the first institutional study that advances a field-wide research agenda, the project will map how to implement a national collaborative effort that can help refine program delivery and cooperation between zoos, aquariums and other STEM learning institutions.
The study will describe zoo and aquarium visitors based on a broad understanding of demographics, group, and individual perspectives to expand understanding of how these factors influence visitor learning and how they view the relevance of educational messages presented by zoos and aquariums. The project will result in reports, workshops and a handbook presenting findings of practical value for educators, a research platform and research tools, online discussion forums, and directions for future research. The project, led by New Knowledge Organization (NKO), will be carried out through the collaboration of NKO with other informal research organizations and the Association of Zoos and Aquariums (AZA) with its 230 informal science learning institutional members. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.
This review of literature summarizes findings from current research on the development of empathy in childhood, and implications for developing zoo and aquarium programs that can strengthen children's sense of empathy. Key practices include: intentional framing of conversations about animals, modeling empathy - and providing opportunities for children to practice it, offering opportunities for direct interaction with animals, building children's understanding of the similarities and differences between the needs of humans and of other animals, and activating children's imagination to help them
Three accredited zoos and aquariums in the Pacific Northwest are collaborating on a project aimed at developing tools to assess program effectiveness in encouraging children's empathy towards animals. This short briefing paper outlines the team's initial work to 1) gain a shared understanding and definition of the construct (empathy towards animals) and how it develops during childhood, and 2) review existing research on the link between empathy and beneficial action towards wildlife, and 3) summarize research findings on best practices towards encouraging empathy.
The goal of this formative study was to assess the implementation and visitor engagement with the Quarters for Conservation (Q4C) program at Seattle's Woodland Park Zoo (WPZ). The program was launched in the fall of 2011, with the goal of providing zoo visitors with the opportunity to take an action during their visit and directly contribute to wildlife conservation by choosing where to allocate a portion of their zoo admission. Evaluation questions include 1) how are visitors engaging with this program; 2) what are participating visitors taking away in terms of understanding of WPZ