The KQED science digital video team continue their study of gender disparity in viewership for the YouTube series Deep Look.
Below is a summary of the study’s key findings and you can read the complete study attached below.
1. Science curiosity is a key motivator of viewing Deep Look videos; science comprehension is not. You don’t need a Ph.D. in chemistry, just a dash of curiosity to have a look at, and maybe even get hooked on, science videos.
2. Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in Deep Look viewership was not
The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
This poster was presented at the 2021 NSF AISL Awardee Meeting.
The project's goals are to:
Create “data-catcher” exhibits that provide exciting learning experiences about cooperation while allowing visitors to contribute to research in social science.
Build public awareness of the methods of social science.
Generate valid data for academic research.
Assess the impact of public participation in scientific research (PPSR) on visitors’ interest, engagement, and understanding.
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TEAM MEMBERS:
Josh GutwillHeike WinterheldLee CronkAthena Aktipis
The Polar Literacy (PL) project explores the development and implementation of Out of School Time (OST) learning opportunities focused on polar literacy concepts and authentic data with middle school aged youth. This poster was presented at the 2021 NSF AISL Awardee Meeting.
This paper is the culmination of several meaning-making activities between an external researcher, PES practitioners, and social scientist researchers who considered the unique contributions that can be made through RPPs on PES (that is, research-practice partnerships on public engagement with science). Based on the experiences from three RPP projects, the group noted that the PES context may be particularly suited to RPPs, and identified the importance of working as thinking-partners who support reciprocal decision-making. Recommendations are made in support of using these approaches to
Nothing generates excitement like sound! From the iconic guitar riffs in Led Zeppelin’s famous song “Stairway to Heaven” to birds energetically singing (way too early in the morning) outside my bedroom window, nonscientists can relate to acoustics. Many of us entered the field because we love music, a passion evident at the jam sessions that accompany many meetings of the Acoustical Society of America (ASA). Science communication enables us to share that enthusiasm with nontechnical audiences.
The goal of this article is to introduce fundamental ideas in science communication and resources
In order for science media to thrive in an environment where science misinformation is prevalent -- more than ever communicators need tools to be effective in reaching audiences. Researchers in science communication have developed best-practices approaches that can be extremely useful. Connecting researchers in science communication and practitioners including science filmmakers can lead to research that is more applicable and impactful and relevant to the needs of producers, in addition to media content that is based on the latest best-practice evidence.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Persons who are deaf or hard of hearing are underrepresented in the STEM workforce. A key factor is lack of awareness of STEM careers or of examples of STEM professionals. SWS has developed 8 video stories for viewing at home or while attending a boys and girls club. Evaluation will provide new knowledge about design, use, and potential impact of the stories on our audience’s interest in pursuing STEM and possibly a STEM career.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Thousands of webcams available to the public are operated by STEM organizations, such as zoos, museums, and government agencies. However, as of yet no research has quantified any aspect (cognitive, behavioral, or emotional) of viewer outcomes. Our objective is to build foundational knowledge about basic aspects of STEM webcams in the United States (US) from the perspectives of both practitioners and viewers.
Inclusive science communication, or ISC, upends the traditional approaches of science communication by centering the values of inclusion, equity, and intersectionality.
To help more science communication and informal learning practitioners and researchers apply the key traits of ISC in their work, collaborators at the University of Rhode Island, the University of Oregon, and Florida International University created a new “Inclusive Science Communication Starter Kit.”
The Starter Kit was developed as part of a conference grant from the National Science Foundation (NSF) that supported the
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TEAM MEMBERS:
Christina DiCenzoSunshine MenezesHollie SmithKayon Murray-JohnsonMehri AziziKatharine McDuffie
resourceresearchProfessional Development, Conferences, and Networks
This poster was presented at the 2021 National Science Foundation (NSF) Advancing Informal STEM Learning (AISL) Awardee Meeting.
The goal of this two-year project is to examine systemic issues within learning spaces and provide educators with anti-racist approaches that validate and uplift Black learners. Through a combination of media, educator and role model professional development, and intentional outreach, Black SciGirls will create more gender-equitable and anti-racist informal STEM learning environments for Black girls.
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TEAM MEMBERS:
Rita KarlAdrienne StephensonLataisia JonesRonda Taylor BullockAngel Miles NashJohnavae Campbell
resourceevaluationProfessional Development, Conferences, and Networks
This report presents summative evaluation results for a National Science Foundation funded project entitled Grounding Institutional Partnerships in Structures for Broader Impacts Design (BID). The project represents a collaboration between five institutions: Institute for Learning Innovation, The STEM Research Center at Oregon State University, Scicenter, University of Washington-Bothell, and University of Wisconsin-Madison. BID aimed at creating an inter-institutional structure and toolkit to assist higher education institutions (HEIs) and informal science education organizations (ISEs) in