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resource research Aquarium and Zoo Programs
Many environmental communication interventions are built on the assumption that increased knowledge will lead to changes in proenvironment behaviors. Our study probes the link between biodiversity-related knowledge and self-reported proconservation behavior, based on the largest and most international study of zoo visitors ever conducted. In total, 6,357 visitors to 30 zoos from 19 countries around the globe participated in the study. Biodiversity understanding and knowledge of actions to help protect biodiversity were significantly related, but only 0.6% of the variation in knowledge of
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TEAM MEMBERS: Andrew Moss Eric Jensen Markus Gusset
resource project Public Programs
The project will conduct a nation wide study to address three broad questions:

(1) How does the public view zoos and aquariums and how do these institutions affect STEM (Science Technology Engineering Mathematics) learning outside their walls?

(2) How do visitors experience zoos at different stages in their lives and how do zoo visits affect their knowledge and perspectives concerning environmental issues and conservation?

(3) What are the entry characteristics of visitors and how do those characteristics play out in behaviors during a visit?

The project is designed to advance understanding of how informal STEM learning emerges through the intersection of institutional pedagogy and learning goals and the characteristics of individuals and their social and cultural backgrounds. As the first institutional study that advances a field-wide research agenda, the project will map how to implement a national collaborative effort that can help refine program delivery and cooperation between zoos, aquariums and other STEM learning institutions.

The study will describe zoo and aquarium visitors based on a broad understanding of demographics, group, and individual perspectives to expand understanding of how these factors influence visitor learning and how they view the relevance of educational messages presented by zoos and aquariums. The project will result in reports, workshops and a handbook presenting findings of practical value for educators, a research platform and research tools, online discussion forums, and directions for future research. The project, led by New Knowledge Organization (NKO), will be carried out through the collaboration of NKO with other informal research organizations and the Association of Zoos and Aquariums (AZA) with its 230 informal science learning institutional members. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.
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resource research Public Programs
Omaha’s Henry Doorly Zoo and Aquarium has been a strong and active partner in education for over 40 years, educating 1.7 million visitors annually. The zoo has become a leader in both informal and formal education by pioneering many science, technology, engineering, and mathematics (STEM) initiatives. In 1996 the zoo moved from being a partner with others to becoming a true collaborator with a diverse group of education institutions. The zoo discovered that a successful partnership requires multiple organizations to come together and share resources for a cause. In partnering with school
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TEAM MEMBERS: Elizabeth Mulkerrin
resource research Public Programs
“Investigating the Long-term Effects of Informal Science Learning at Zoos and Aquariums” aimed to identify the opportunities for and barriers to researching the long-term effects of informal science learning experiences at zoos and aquariums, and to construct a proposal for a five- to ten-year study as the first attempt to measure those effects. This report summarizes the findings and recommendations of the one-year project, which concluded in November 2015.
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TEAM MEMBERS: Sarah Thomas Nicole Ardoin Murray Saunders
resource project Media and Technology
Lincoln Park Zoo will upgrade and make freely available ZooMonitor, a scientific data collection tool, which currently exists in a pilot version, for monitoring the behavior of animals in zoos and aquariums, . ZooMonitor will contain modules for tracking animal behavior and body condition and for conducting data analysis. The zoo will also integrate a platform for securely storing an institution's data. With these modifications, ZooMonitor will be rigorously tested by industry partners, translated for both Apple and Android devices, and made available for free public download. ZooMonitor will enable any zoo or aquarium, regardless of collection size, budget, or number of staff, to develop a routine monitoring program—improving the lives of hundreds of thousands of animals across the country and around the world.
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TEAM MEMBERS: Megan Ross