This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
In April 2009, the Denver Museum of Nature & Science (DMNS) opened an innovative human biology exhibition with a focus on health: Expedition Health. The visitor experience is themed around a climb up Mount Evans—one of Colorado’s well known “fourteeners” (14,258 feet in elevation). The exhibition utilizes nine real‐life Coloradans as “expedition buddies”—virtual learning companions who accompany visitors throughout the exhibition. The exhibition combines hands‐on, fullbody activities and real anatomical specimens throughout five different specialized learning environments. These environments
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TEAM MEMBERS:
Denver Museum of Nature & ScienceSteven YalowitzClaudia Figueiredo
In this paper, research on interest and motivation is revisited in the context of informal science learning (ISL) settings such as museums, out-of school or after-school clubs or groups, science camps, and enrichment programs1. The ISL context differs from traditional school "cookbook" science in a number of critical ways: rather than emphasizing science information, it is designed to engage participants in inquiry-informed and free-choice opportunities to work with authentic science2. Productive participation in the ISL setting should enable the development of scientific literacy and
This study, requested by Smithsonian Secretary Lawrence Small, was conducted between April 2004 and May 2005, over all four seasons, and used the following methods: 1) open-ended interviews with 55 visit groups; 2) formal observations of a sample of 100 visitors, for which the observer estimated the age and gender of visitors and noted their paths, all stops over 3 seconds in length, what displays they looked at, and which hands-on devices they used; 3) a peer review panel comprised of seven ex- hibition specialists (curators, designers,writers, educators, and exhibition developers) who work
This study was commissioned by Intel Corporation to explore the ways in which corporate sponsorships of museum exhibitions influence visitor perceptions of both the corporation and of the museum exhibition. [Note: Intel was not one of the sponsoring companies studied during this research, and was not mentioned to visitors during the course of the study.] The overall implication of this study for museums is that carefully chosen and presented sponsorships, for a majority of visitors, have no impact on opinion of exhibits, but, in some cases, can lead to improvements. For companies, such
With support from the Institute of Museum and Library Services, the Mathematics in Zoos and Aquariums project worked with zoo and aquarium staff members to integrate mathematical concepts into the interpretation of living collections. Over two years, the project developed three activities related to logic, measurement, and data analysis and conducted workshops with over 400 staff from 124 institutions. In refining the workshop model and conducting evaluation, we found that most staff increased their comfort with and use of math-based activities and that the goals of the participants and the
This article outlines the attention-value applied to museum visitors. The model describes value as a three-level continuum (capture, focus, and engage) and assumes that the primary motivation for paying attention is perceived value. Bitgood discusses each stage of the visitor attention continuum with respect to the response indicators or behaviors that are associated with the stage, a description of variables that influence attention at that stage, the explanatory processes or mechanisms that appear to be in play during the stage, and possible design implications for the practitioner.
This handbook provides a generic package for the formative evaluation of exhibits. The book covers three major concerns in evaluation: flexibility, efficiency, and validity. The authors note that this evaluation package has been developed on the assumption that the "front- end" evaluation relating to exhibit development has already occurred, and that the "summative" evaluation phase is beyond the scope of the project.
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TEAM MEMBERS:
Curtin University of TechnologyLeonie RennieTerry McClafferty
This report, commissioned by the Wellcome Trust, provides a review of the value of informal science learning to science education in the UK. The study seeks to provide: a better understanding of the scope of informal science learning, its theoretical base and the types of change it can bring about in the understanding of and attitudes towards science; recommendations for robust methods for evaluating the impact of informal science learning, based on an analysis of practice in the field; recommendations on reaching deprived learners, schools and families; and recommendations based on best
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TEAM MEMBERS:
GHK ConsultingRichard LloydRoss NeilsonSuzanne KingMark DyballWellcome Trust
Social science research into public understanding of animal cognition has tended toward a disciplinary focus with conceptual frameworks, questionnaires, concepts and categories that do not appear to align with the findings emerging from the scientific study of animal cognition. The goal of this paper is to present a framework that aligns the dimensions of these two disparate research fields to allow for better assessment of public perceptions of animal minds. The paper identifies different dimensions that have been categorized through the empirical study of animal cognition, as well as the
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
This paper examines hypothesized outcomes of informal science learning experiences and analyzes the methods used to assess those outcomes. The authors deconstruct several studies on informal science learning to identify strengths and weaknesses and examine the potential of new approaches to informal learning.