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resource project Exhibitions
Ocean science is important for the public to understand as the impact of water as a resource has become more significant in recent years. As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings including rural communities. This project's goals are to educate rural communities and youth about ocean science via setting up exhibits in unique venues such as parks, parking lots and at community gatherings as well as in local libraries. Local library staff and Girl Scouts will assist the investigators in operationalizing the community activities. The project is a collaboration between the Consortium for Leadership, Inc., Rutgers University, the University of Hawaii, Ashland University, the College of Exploration, the Girl Scout organization and some of its affiliates, the Rural Library Education Network, local museums, and the Texas State Aquarium. This project will experiment with a new style of presentation called "Pop up" which brings in exhibits that are rapidly and easily set up in unconventional venues such as parks to get the communities' attention. From among the visitors attending the "Pop up" sessions, the organizers will invite those who have shown interest to attend deeper discussions of ocean science at the local library. This deeper discussion, referred to as "Drill down", will involve scientists commenting from a research ship on their research activities. Cores from the ocean floor will be used to educate attendees about the history of the planet. Locations of the project venues will include rural communities that have a high population of underserved citizens. Research questions to be investigated are: 1. Do the "Pop up" and "Drill down" exercises create an effective and sustainable model for STEM (science, technology, engineering, and mathematics) learning? 2. How does the "Pop up/Drill down" methodology meet the needs of partner informal science education institutions such as the libraries and Girl Scouts in fulfilling their own missions? 3. What is the impact of these sessions on increasing awareness and knowledge of ocean and earth science, technology, and the work of scientists/engineers?
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TEAM MEMBERS: Sharon Cooper Kevin Johnson Carrie Ferraro Katerina Petronotis
resource project Public Programs
Nationally, there is tremendous interest in enhancing participation in science, technology, engineering, and mathematics (STEM). Providing rich opportunities for engagement in science and engineering practices may be key to developing a much larger cadre of young people who grow up interested in and pursue future STEM education and career options. One particularly powerful way to engage children in such exploration and playful experimentation may be through learning experiences that call for tinkering with real objects and tools to make and remake things. Tinkering is an important target for research and educational practice for at least two reasons: (1) tinkering experiences are frequently social, involving children interacting with educators and family members who can support STEM-relevant tinkering in various ways and (2) tinkering is more open-ended than many other kinds of building experiences (e.g., puzzles, making a model airplane), because it is the participants' own unique questions and objectives that guide the activity. Thus, tinkering provides a highly accessible point of entry into early STEM learning for children and families who do not all share the same backgrounds, circumstances, interests, and expertise. This Research-in-Service to Practice project is funded by the Advancing Informal STEM Learning (AISL) program which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. The project will take place in the Tinkering Lab exhibit at Chicago Children's Museum. The research will investigate how reflective interactions between parents and children (ages 6-8) during tinkering activities ultimately impact child engagement in STEM. Design-based research (DBR) is well-suited to the iterative and contextually-rich process of tinkering. Using a DBR approach, researchers and museum facilitators will be trained to prompt variations of simple reflection strategies at different time points between family members as a way to strengthen children's engagement with, and memory of these shared tinkering events. Through progressive refinement, each cycle of testing will lead to new hypotheses that can be tested in the subsequent round of observations. The operationalization of study constructs and their measurement will come organically from families' activities in the Tinkering Lab and will be developed in consultation with members of the advisory board. Data collection strategies will include observation and interviews; a series of coding schemes will be used to make sense of the data. The research will result in theoretical and practical understanding of ways to enhance STEM engagement and learning by young children and their families through tinkering. A diverse group of at least 350 children and their families will be involved. The project will provide much needed empirical results on how to promote STEM engagement and learning in informal science education settings. It will yield useful information and resources for informal science learning practitioners, parents, and other educators who look to advance STEM learning opportunities for children. This research is being conducted through a partnership between researchers at Loyola University of Chicago and Northwestern University and museum staff and educators at the Chicago Children's Museum.
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TEAM MEMBERS: David Uttal Tsivia Cohen Catherine Haden Perla Gamez
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will develop and research an integrated children's media and early childhood educator professional development strategy to prepare preschoolers with social-emotional skills that provide a foundation for later math learning success. The social-emotional skills include persistence, risk-taking, regulating anxieties, and collaborating to solve problems. Media components include Peg+Cat television episodes, videos, games and apps distributed through PBS broadcast and online. The integrated professional development model is designed to impact these educators' understanding of math and develop their skills for fostering in children a positive math mindset. Additional resources include a new Peg+Cat summer day camp at the Carnegie Science Center in Pittsburgh. The project partners include a media company, The Fred Rogers Company; researchers at the University of Pittsburgh and St. Vincent College; and the evaluator, Rockman et al. This project is unique in its focus on integrating social-emotional skills with early math learning and educator skill development. It will fill an important niche in the research literature and has the potential to impact media practice which is undergoing significant change as new digital tools and technologies become available for learning. Both standardized and researcher-developed measures will be used to assess learning outcomes, including early childhood educators' attitudes and quality of instruction, as well as children's interest and engagement in math. The research design includes iterative data collection to inform the development and refinement of the professional learning for teachers. The mixed methods approach will include classroom observations, interviews and focus groups with educators, and parent questionnaires. Key questions include: does exposure to Peg+Cat positively relate to children's use of social-emotional skills during math learning activities? Does educators' exposure to the professional development training improve their attitudes and abilities to infuse math instruction with social-emotional skills? Does having an educator who received Peg+Cat training impact children's engagement and interest in math?
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TEAM MEMBERS: Mallary Swartz Junlei Li Shannon Wanless
resource project Public Programs
Approximately 8.4 million children in the United States participate annually in out-of-school time (OST) programs with a science component. These programs have been shown to have a wide range of impacts on scientific literacy, school achievement, and career interest. Because such programs take place outside of home and school, they offer participants learning flexibility and a sense of agency that otherwise do not exist in traditional science learning contexts. However, current research on OST is largely limited to evaluation-level data that has not been synthesized, making it difficult to draw definite conclusions. As seen in other fields, a larger evidence base is needed for the OST field to grow or else non-evidence-based policies will be imposed upon the field by outside forces. The project team will conduct an experimental, longitudinal research project to address these issues. This Research-in-Service to Practice project is funded by the Advancing Informal STEM Learning (AISL) program which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. The study uses a sophisticated design with a wide variety of measures to follow three cohorts of adolescent youth (~200) over a 4-year period to address the primary research question: How does participation of adolescent youth from traditionally underrepresented groups in a well-established, out-of-school time science program affect their career choices and attitudes towards science as they mature into early adulthood? While each measure is rooted in established literature and methodology, putting it all together using a comprehensive, complementary approach has not yet been done in the OST field. The research studies will be looking at a number of variables in order to measure program impact including: demographic and experiential background of program participants, STEM attitudes, career interest/choices, scientific engagement, and participation. Data will be collected via survey, observation, interviews, and document review. The program practitioners will contribute diary and field note data to the study. This project will provide STEM education practitioners with the evidence-based information they need to develop better programs for underrepresented minority (URM) youth so program and policy decisions are not made in a vacuum. Operationally, findings will have an impact on OST and URM science education researchers by generating new research methodology and techniques. Tactically, it will benefit greater URM communities by investigating how OST programs can support science learning and scientific interest among their adolescent youth. Strategically, the study impacts the nation by providing evidence about the validity of OST programs as a critical partner to address the issue of URM involvement in the STEM workforce. Also, the corpus of raw data will be made public, providing a large and varied data set for others to explore. This research is being conducted by the Museum of Science and Industry, Chicago, and the Curry School of Education at the University of Virginia.
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resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project is a time sensitive educational response to the 7.8 magnitude earthquake that struck Nepal on April 25, 2015 and was followed by major aftershocks. This project builds on the intense worldwide interest in that disaster by developing and distributing media resources for the public and educators explaining the scientific research into tectonic and fluvial processes of this highly vulnerable region encompassing the Himalayas of Nepal, the Ganges-Brahmaputra River Delta of Bangladesh and India, and the mountains of northeastern India. Project deliverables include PBS NewsHour broadcasts and online stories, short videos for classroom use, 3D/2D videos for public screenings in museums, Earth Magazine blogs and articles, and DVDs. Making new research understandable and accessible to the public is an important activity of the U.S. research enterprise. NSF is making a substantial investment in earth sciences research to increase knowledge of the conditions and processes that periodically cause earthquakes, landslides, and flooding. This education project leverages those investments and the public interest in the recent Nepal earthquake with a major public engagement opportunity that has the potential for reaching millions of students, teachers, and the public both in the U.S. and in other vulnerable regions.
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TEAM MEMBERS: Doug Prose Diane LaMacchia
resource project Public Programs
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project will develop an informal tribal community-based environmental health (EH) education framework based on Indigenous knowledge, practices, and learning styles using a First Foods paradigm. First Foods represent a unique, place-based knowledge and practice, intimately tied to traditional ecological knowledge. Most (if not all) tribal communities in the United States have knowledge and practices centered around their local natural resources and First Foods. By building, testing and evaluating an innovative EH education model based on a culturally-meaningful local knowledge source, First Foods, this project seeks to increase informal STEM learning in tribal communities. American Indians and Alaska Natives account for 2% of the population but only 0.1% of STEM-related degrees. By working specifically with this underserved and underrepresented group, this project seeks to engage tribal community members in informal STEM learning, increasing access to informal learning settings, particularly for young people who are not currently engaged in formal STEM learning environments. The EH framework will be disseminated locally, regionally and nationally through Indian Health Boards, conferences, and with other tribal communities interested in informal STEM education and environmental health programs. The project will review established EH and First Foods program curricula to develop a tribal-specific community-based EH education framework. The project will use the contextual model of informal STEM learning developed by Falk and Dierking, which is designed to integrate personal, sociocultural and physical aspects of learning. The project will adapt this model in order to create a space for community experience to enrich learning, as well as expanding the view of the physical context beyond the biophysical environment to encompass a holistic definition of the living environment. This model and framework will be developed in an iterative manner, with continuing formative evaluations both internally and externally. The overarching hypothesis is that the proposed model will increase informal STEM learning by providing a culturally meaningful education platform that resonates with tribal community members. The model will focus heavily on the sociocultural aspect of learning, striving to collaboratively design a CBEH education program that is appropriate and adaptable for tribal communities and includes pertinent EH themes and information. Metrics and evaluation techniques will be developed, as relevant, for the iterative evaluation of specific program components. Year 1 development and evaluation will focus on the review of community-based EH activities, design of the project EH model and prototype program components. Critical review will be provided by project advisors, the Swinomish Health and Human Services Committee, and tribal elders. Year 2 will focus on the implementation of prototype program components. The project external evaluator will use mixed methodologies, including observation, interviews, pre-and post-surveys, participant ranking of activities/events, and quantitative analysis of attendance at EH events. A tribal-university partnership has been established that includes expertise in informal STEM learning, environmental health program evaluation, cultural competency, and outreach and engagement.
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resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. In this project, Twin Cities Public Television (TPT) will produce Latina SciGirls, a fourth season of the Emmy Award-winning television and transmedia project SciGirls. Latina SciGirls includes six half-hour television episodes of SciGirls filmed in Spanish, showing groups of Hispanic girls and their Latina STEM (Science, Technology, Engineering, Mathematics) mentors investigating culturally relevant science and engineering problems of interest to Hispanic communities across the U.S. Television mentors and girls will be filmed in Hispanic communities in the southwest and southeastern U.S. and represent various cultural backgrounds and ethnicities. TPT will also create a series of family and girl-friendly online role model video profiles in Spanish and English of Latina STEM professionals. In addition to the media components, the project will provide opportunities to connect girls and their families with in-person Latina role models and STEM programming via community outreach in diverse Hispanic communities across the country. The goal of the project is to promote positive STEM identity development in middle school-age Hispanic girls. Hispanic women are the largest group of minority females, constituting 8% of the U.S. population, however, the participation of Hispanic women in science and engineering is significantly low: in 2010, just 2% of all of the scientists and engineers in the U.S. workforce were Hispanic women. The approach to Latina SciGirls is rooted both in research-based strategies proven to engage girls in STEM, and the need to address specific barriers that prevent many Hispanic girls from participating fully in STEM activities. These barriers include lack of STEM identity (girls' perception of themselves as scientists or engineers), limited exposure to STEM role models, and low parental engagement and English proficiency. Research shows that Hispanic girls have high interest and confidence in STEM, and a strong work ethic, but lack support and exposure to STEM professionals. TPT will uniquely leverage the power of national media and outreach to enable Latina STEM professionals to interact with girls and their families both onscreen and in person. Latina SciGirls episodes will be broadcast nationally by PBS and the nation's largest Hispanic network, Univisión, and streamed online at PBSKids.org. Resources will be made available to additional Spanish-speaking communities nationwide through the NSF-funded outreach program, SciGirls CONNECT, and through partnership with the National Girls Collaborative Project. TPT will commission an external research study with the University of Colorado-Boulder, which will test the hypothesis: The SciGirls model, when augmented to address specific barriers to STEM engagement of Hispanic girls ages 8 to 13 and their parents, will promote the development of positive STEM-related identities in Hispanic girls. In this capacity, the study will investigate Hispanic girls' personal experiences engaging with the project deliverables and how those experiences contribute to their STEM-related identity development against cultural and gender-based stereotypes. An external evaluation by Knight-Williams, Inc. will include front-end, formative and summative phases. The front-end evaluation will involve stakeholders in the development of a Spanish language program that features culturally appropriate storylines and showcases Latina STEM professionals. Formative evaluation will include focus groups of girls and families offering their reactions to the appeal and perceived value of the program. Summative evaluation will capture the reach of the broadcast, online components and community events. TPT will disseminate the research and evaluation findings through presentations at national conferences, including the American Education Research Association, National Science Teachers Association, and at www.InformalScience.org. The project's evaluation and research about the complexities of the cognitive and experiential factors that influence Hispanic girls' STEM identity development will contribute to the field's understanding of this subject and the larger efforts of broadening minority women's participation in STEM.
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TEAM MEMBERS: Rita Karl Alicia Santiago Richard Hudson Brenda Britsch
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will study why (or why not) young career adults, aged 18-35 engage with the PBS NewsHour science content via broadcast and/or online avenues to advance their STEM knowledge and skills. This age group has shifted away from viewing traditional broadcast news media and increasingly looks to social media channels for science content. Multiple layers of STEM digital content delivered across multiple platforms (including social media) will be used to identify the attributes that engage and motivate these 18-35 year olds. Deliverables include 12 broadcast segments each year with STEM research coverage and a range of transmedia efforts (e.g. additional formats distributed via Instagram, Vine, YouTube, etc.) for testing with the target audience. A complementary component of the project will be an apprenticeship program in which each year five college age students from journalism schools join the professional reporters at the NewsHour to produce STEM content using new and innovative strategies engage to 18-35 year olds. The PBS NewsHour broadcast is currently viewed by 1.4 million adults each night and the website has 2.6 million unique visitors each month. The research will attempt to define the learning ecologies of 18-35 year olds using psychographic profiles and case studies to illustrate the range of science learners including those in underrepresented groups. The first research component uses a quantitative approach to assess the reaction of the early career adults to the 12 STEM broadcast segments in their original form and after repackaging for social media. A control group audience will watch the original broadcast of each STEM segment and respond to an online questionnaire that will establish how viewers use and/or pass on STEM content and to whom. The test audience will view the content that has been repackaged and presented on a different media platform responding to the same online questionnaire and allowing comparisons of the two groups. The second research component will focus on the college-age journalism apprentices and use participatory action research. The apprentices will collect data about their experiences and reflect on their contributions to STEM reporting. The third research component will be an ethnographic study of the post-production and editorial teams at the PBS NewsHour using focus groups to elicit feedback and evaluate their metacognitive thinking about how to produce stories for early career adults. Data will be collected and analyzed from three groups: early career adults 18-35 years of age; journalism apprentices; and the PBS NewsHour editorial teams. Overall the research will provide new knowledge about producing and distributing digital STEM media that engages and impacts early career adults.
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resource project Media and Technology
Capitalizing on the appeal of the PBS KIDS project PLUM LANDING, PLUM RX will research and develop resources to help families and educators infuse environmental science learning into outdoor prescription programs, while ensuring they are appropriate for broad use in other informal settings. The growing outdoor prescription movement is designed to increase the amount of time children spend outside in nature. Programs are structured so that health care providers write "prescriptions" for children to engage in outdoor activity, and informal educators "fill" these prescriptions by facilitating youth and family participation in outdoor activities. There is preliminary evidence that these programs are getting kids outside, but best practices for transitioning "get outside" programs to become "get outside and learn about the environment" programs remain unidentified. PLUM RX is designed to build this knowledge and create resources that are responsive to the needs of both English and Spanish-speaking urban families. The project will work with informal educators and families through multiple cycles of implementation and revision, testing and refining PLUM LANDING resources (animations, videos, games, hands-on science activities, and support materials for informal educators and families), with the goal of designing an effective and accessible PLUM RX Toolkit for national dissemination. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM (Science, Technology, Engineering, Mathematics) learning in informal environments. The proposed research is designed to ensure that the PLUM RX Toolkit--the resources and support materials--will meet the needs of educators working in non-specialized urban settings. Education Development Center (EDC) and WGBH developers will collaborate on design-based research at three urban outdoor prescription programs serving low-income families: Philadelphia Nature Rx in Philadelphia, PA; Outdoors Rx in Boston, MA; and Portland Rx Play in Portland, OR. Moving through cycles of implementation, observation, analysis, and revision, the research team will work closely with educators, families, and developers to determine how the programmatic and structural features of the learning environment, the actions of the educators, and the intervention itself can most effectively support children and families' outdoor exploration in urban contexts. Toolkit materials will include resources for kids and families (including Spanish-speaking families) and informal educators (including those who work with families and directly with children in out-of-school settings). Directors from the three urban outdoor prescription programs will contribute to every phase of the research process, including recruiting families and youth who will participate in a weekly sequence of activities. The overarching focus of the analysis process will be on systematically describing the interaction between two dimensions of implementation: What happened during pilot implementations, and the factors that constrained or supported implementation as planned; and the quality of what happened, which will be defined with reference to the intended impacts. EDC will use a structured descriptive coding process to analyze the qualitative evidence gathered through interviews and observations during design and testing periods. Products of the research activities will include: a series of formative memos to the development team; a report mapping changes made to PLUM RX Toolkit materials in response to formative input and the intended impact of those changes; and findings regarding commonalities and differences across sites in the interaction of local contextual factors and the implementation success of the PLUM RX Toolkit. Concord Evaluation Group (CEG) will provide independent, summative evaluation of the project. Through this process, PLUM RX will build broader knowledge about how to design educational resources, geared for both families and informal educators, which respond to the unique challenges of exploring environmental science in urban environments.
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TEAM MEMBERS: Marisa Wolsky Mary Haggerty
resource project Public Programs
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This research project leverages ongoing longitudinal research to investigate whether, and if so how, youth from ages 10 to 15 in a diverse, under-resourced urban community become interested and engaged in STEM. The project addresses a global issue; fewer youth choose to major in scientific fields or take science coursework at high school or university levels. These declining numbers result in fewer STEM professionals and fewer scientifically literate citizens who are able to function successfully in an increasingly scientific and technological society. These declines are observed for youth as a whole, but are most pronounced for girls and particular non-white ethnic minorities. Data collected from youth in this community of study, including non-white ethnic minorities, mirrors this decline. NSF funding will support a five-year systematic and systemic process in which project researchers work collaboratively with existing informal and formal educational partners (e.g., museums, libraries, afterschool providers, schools) to develop sets of customized, connected, and coordinated learning interventions, in and out of school, for youth with different backgrounds, needs, and interests, all with the goal of averting or dampening this decline of STEM interest and participation during early adolescence. In addition to new research and community STEM networks, this project will result in a Community Toolkit that includes research instruments and documentation of network-building strategies for use by other researchers and practitioners nationally and internationally. This mixed methods exploratory study has two distinct but interrelated populations - youth and educators from across informal and formal institutions. To develop a clearer understanding of the factors that influence youths' STEM interest development over time, particularly among three youth STEM Interest Profiles identified in a secondary analysis (1-Dislike Math, 2-Like all STEM, 3-Dislike all STEM), the design combines surveys with in-depth interviews and observations. To study educators and institutions, researchers will combine interviews, focus groups, and observations to better understand factors that influence community-wide, data-driven approaches to supporting youth interest development. Research will be conducted in three phases with the goal of community-level change in youth STEM interest and participation. In Phase 1 (Years 1 & 2) four educational partners will develop interventions for a 6th and 7th grade youth cohort that will be iteratively refined through a design-based approach. Educational partners and researchers will meet to review and discuss interest and participation data and use these data to select content, as well as plan activities and strategies within their programs (using a simplified form of conjecture mapping). By Phase 2 (Years 3 & 4) four additional partners will be included, more closely modeling the complex system of the community. With support from researchers support and existing partners, new educational partners will similarly review and discuss data, using these to select content, as well as plan activities consistent with program goals and strategies. Additional interventions will be implemented by the new partners and further assessed and refined with a new 6th and 7th grade cohort, along with the existing interventions of the first four partners. In Phase 3 (Year 5) data will be collected on pre-post community-level changes in STEM interest and participation and the perceived effectiveness of this approach for youth. These data will inform future studies.
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resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will develop and study a cyber-enhanced informal learning environment to improve observational practices and classification skills among citizen scientists. The project will focus on the taxonomic identification skills needed by volunteers to provide high-quality data for water quality monitoring of local streams, lakes, estuaries, wetlands, and ground water resources. To make the task of identifying freshwater insects easier and more engaging, the project will develop an innovative educational resource, the Macroinvertebrate Identification Training Environment, that will use zoomable high-resolution images, interactive media, and annotations of diagnostic features to improve perceptual skills. The goal is to increase the confidence and accuracy of volunteers engaged in identification tasks, while also increasing the reliability and quality of the data they are generating for purposes of scientific research and conservation efforts. This interdisciplinary design research and development project will use networked gigapixel image technology to create a visual environment where users can move seamlessly from full panoramic views of macroinvertebrates to extreme close-ups, with embedded text, images, graphics, audio, and video at various locations and zoom levels. This system will be developed in concert with a cognitive apprenticeship training model designed through a series of design studies. The design studies will be conducted over a two-year period and will include examination of the distinguishing features of various biomonitoring programs, reviews of existing training materials and strategies, expert performance analysis of professional entomologists, and development of user interface features. Project developers will collaborate with five regional volunteer biomonitoring organizations to engage a diverse set of volunteers in the design process, including rural populations, older adults, urban youth, and the trainers who support them. The project work will consist of four integrated strands of activity: design-based learning research, creation of an entomological teaching collection, cyberplatform development, and the external evaluation of the training system. The resulting Macroinvertebrate Identification Training Environment will be evaluated in terms of its impacts on volunteer accuracy, confidence, and engagement in taxonomic classification activities related to macroinvertebrates. The impacts of the learning system on trainers and volunteer biomonitoring organizations will also be examined.
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resource project Media and Technology
The goal of "Communicating STEM -- Applying the Science of Science Communication to Natural History Media Products in Development/Production" is to bring standard methodology for media product development/production into better alignment with evidence-based best practices for science communication. Presentations in the professional development science strand at the Jackson Hole Wildlife Film Festival (JHWFF) conference will be curated to demonstrate how adhering to research-based communication strategies has been proven to increase knowledge retention in a lay audience and decrease instances of audience bias. The strand will present emerging methods for assessing media impact beyond simply the number of viewers, as well as in depth case studies examining evidence for measurable benefits to adopting science communication strategies. By establishing an international cohort of interdisciplinary professionals, and by recruiting ongoing engagement through dissemination of project deliverables through partner organizations and university programs, JHWFF will increase opportunities for cross-industry collaboration and provide media producers, STEM professionals and science communication experts with the resources and network necessary for informed, effective public outreach through natural history and science media products. This conference strand is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. Jackson Hole Wildlife Film Festival (JHWFF) is a premier international industry conference for natural history media professionals. This project will establish a cross-industry, interdisciplinary professional development science strand in the upcoming 2015 JHWFF conference. The goal is to advance interdisciplinary collaborations between STEM professionals, science communication experts, media producers, and students/early career professionals. The strand will explore examples of successful science/media collaborations, and increase discourse on best practices for public engagement at the intersection of STEM research, empirically-proven communication methods, and media content for diverse audiences. The project is divided into two phases: Phase I involves the work at the conference; Phase II will provide free online access to edited videos of program sessions made broadly available through partner organizations and institutions, and promoted via social networking, cohort groups, and online blogs. The collaborating organizations (American Association for the Advancement of Science, LifeOnTERRA, and Participant Media), complemented by a broad group of expert advisors, will extend the capacity of the project, facilitate access to stakeholders, and recruit broader participation in both phases of the project. Dr. Louis Nadelson, Director of the Center for the School of the Future at Utah State University, will conduct external evaluation.
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TEAM MEMBERS: Ru Mahoney Lisa Samford