The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
In the past decade, we have seen an increased focus on measuring the impact of zoos, aquariums, and other free-choice learning environments on the conservation-related knowledge, attitudes and behavior of the visiting public. However, no such studies have been conducted on the impact of such environments on the staff working in these facilities – the very staff that in turn interact with the public on a daily basis. Clearly these interactions are recognized as being important; for example, the thousands of staff employed by Disney’s Animal Kingdom are regularly provided with conservation
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TEAM MEMBERS:
Amy GroffDonna LockhartJacqueline OgdenLynn Dierking
Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors. Research in these settings provides a valuable foundation for the emerging field of non-captive wildlife tourism. In particular, valuable lessons regarding the potential impact of wildlife encounters on visitors' conservation attitudes and behaviour can be drawn from research in zoos and aquariums. This paper explores those aspects of wildlife encounters that appear to contribute most to conservation learning. These
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TEAM MEMBERS:
R. BallantyneJ. PackerK. HughesLynn Dierking
The purpose of this study was to investigate how situational interest of high school students was triggered during a field trip to an aquarium. Although the role of museums in stimulating interest among students has been acknowledged for some time, empirical evidence about how the specific variable of a museum setting might trigger situational interest is almost nonexistent. The present study was conducted as a case study to provide an inductive, explorative investigation of how situational interest emerged during the field trip. A situative approach to the study of interest was applied in the
This article begins with two examples that demonstrate adult interactions with young learners during conversations in informal learning environments. Family visits to informal learning environments provide opportunities to learn together, interact, engage in conversations, and learn more about one another. This article explores family learning in informal environments and suggests ways for parents to guide young learners in conversations to make sense of exhibit and program content. Parents can maximize learning and draw children into equitable learning conversations through the strategies
Social science research into public understanding of animal cognition has tended toward a disciplinary focus with conceptual frameworks, questionnaires, concepts and categories that do not appear to align with the findings emerging from the scientific study of animal cognition. The goal of this paper is to present a framework that aligns the dimensions of these two disparate research fields to allow for better assessment of public perceptions of animal minds. The paper identifies different dimensions that have been categorized through the empirical study of animal cognition, as well as the
This research proposed a revised theory of how collective environmental identity is associated with engagement with the advancement of pro‐environmental behaviors. The research comprised three activities that examined the experiences of three groups of people who claim zoo visiting as an important part of their life‐story: conservation biologists who describe zoo experiences as having significant formative role in their childhood development of environmental values; parents who prioritize zoo visits as an important cultural experiences for their children; and active zoo volunteers. This
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TEAM MEMBERS:
Wildlife Conservation SocietyJohn Fraser
This article overviews a study in which 31 mother-child pairs were observed in two different museum settings--traditional exhibits and family-oriented exhibits--and the mothers' behavior was recorded. Experimenters reported that mothers used higher-level verbal teaching to children in the traditional setting than in the child- or family-oriented setting.
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TEAM MEMBERS:
California State University, Los AngelesLeah Melber
This nationwide study sought to detect and evaluate the shifting priorities of today's attractions visitors and how their needs and wants drive their behavior. The data revealed trends in how people view, plan for, and react to their world as they travel throughout the country. The research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era.
This article focuses on the setting factors associated with live animal exhibit design from the visitor perspective. Setting includes the physical features and events occurring in both the animal enclosure and the visitor areas.