Artificial Intelligence (AI), the research and development of machines to mimic human thought and behavior, encompasses one of the most complex scientific and engineering challenges in history. AI now permeates essentially all sectors of the economy and society. Young people growing up in the era of big data, algorithms, and AI need to develop new awareness, content knowledge, and skills to understand humans’ relationships with these new technologies and become producers of AI artifacts themselves.
YR Media and MIT’s Understanding AI project researched and developed innovative approaches to
With funding from the National Science Foundation, Secrets of the Universe (SOTU) is a multimedia project that has at its core a 40-minute 3D giant screen film directed by a collaboration of K2 Communications Inc., The Stephen Low Company, and University of California Davis Department of Physics. To support and extend the impact of the film for these audiences, the project features an educational website with a variety of resources, including online videos of science content and characters from the film.
The independent evaluation team from Knight Williams Inc. conducted a summative
Having a central scientific language remains crucial for advancing and globally sharing science. Nevertheless, maintaining one dominant language also creates barriers to accessing scientific careers and knowledge. From an interdisciplinary perspective, we describe how, when, and why to make scientific literature more readily available in multiple languages through the practice of translation. We broadly review the advantages and limitations of neural machine translation systems and propose that translation can serve as both a short- and a long-term solution for making science more resilient
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Emma SteigerwaldValeria Ramírez-CastañedaDébora Y C BrandtAndrás BáldiJulie Teresa ShapiroLynne BowkerRebecca D Tarvin
Hands-on tinkering experiences can help promote more equitable STEM learning opportunities for children from diverse backgrounds (Bevan, 2017; Vossoughi & Bevan, 2014). Latine heritage families naturally engage in and talk about engineering practices during and after tinkering in a children’s museum (Acosta & Haden, in press). We asked how the everyday practice of oral stories and storytelling could be leveraged during an athome tinkering activity to support children’s informal engineering and spatial learning.
The KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an "awe" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.
Here are
KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This is the final outcomes report.
KQED, a San Francisco based public media organization, is interested in broadening participation and attracting and engaging a younger and more diverse audience, especially millennials, for their science media. The KQED science team is one of the largest reporting teams in the West with a focus on science news and it’s YouTube series, Deep Look.
This is a summary of Cracking the Code: Influencing Millennial Science Engagement, a three year media research project supported by NSF. The project brought together KQED science media professionals, academic science media researchers from Texas
This is the third of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on steps for conducting media research and research protocals.
This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience.
This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication researchers.
The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their YouTube series Deep Look.This series was written by Scott Burg from Rockman et al, the project's independent evaluator. Links to the articles in this series are below. The full articles in the series are posted on Medium.
A Three Year Case Study
The news arguably serves to inform the quantitative reasoning (QR) of news audiences. Before one can contemplate how well the news serves this function, we first need to determine how much QR typical news stories require from readers. This paper assesses the amount of quantitative content present in a wide array of media sources, and the types of QR required for audiences to make sense of the information presented. We build a corpus of 230 US news reports across four topic areas (health, science, economy, and politics) in February 2020. After classifying reports for QR required at both the