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Research Case Study

Cracking the Code: Guide #1 – An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers

February 8, 2022 | Media and Technology

This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement.  This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication researchers.

TEAM MEMBERS

  • 2013 05 23 Sue Ellen
    Principal Investigator
    KQED, Inc.
  • Sevda Eris
    Co-Principal Investigator
    KQED, Inc.
  • REVISE logo
    Co-Principal Investigator
    Texas Tech University, College of Media and Communications
  • Sarah Mohamad
    Project Manager
    KQED, Inc.
  • ScottBurg1
    Evaluator
    Rockman et al
  • Citation

    Funders

    NSF
    Funding Program: AISL
    Award Number: 1811019
    Funding Amount: $1,932,857
    NSF
    Funding Program: AISL
    Award Number: 1810990
    Funding Amount: $152,034
    Resource Type: Research Products
    Discipline: General STEM
    Audience: Museum/ISE Professionals | Scientists | Evaluators | Learning Researchers
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

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