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Cracking the Code: A Science Media — Research Partnership for Improving the Quality of Science Communication -- Blog series

January 22, 2022 | Media and Technology

The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their YouTube series Deep Look.This series was written by Scott Burg from Rockman et al, the project's independent evaluator. Links to the articles in this series are below. The full articles in the series are posted on Medium.

  • A Three Year Case Study
  • Setting the Stage
  • Finding the Right Partner
  • The Value of Audience Research
  • Collaborating During a Pandemic
  • Working Through Differences
  • Looking at Research Through Different Lenses
  • Learning about Science Media, Journalism and the NSF
  • Reporting and Dissemination: Reaching Audiences
  • Managing Partnerships
  • A Collaboration within a Collaboration: Science Identity
  • Personal and Professional Learning Through Practice
  • Research and Reflection
  • Final Thoughts and Takeaways

TEAM MEMBERS

  • 2013 05 23 Sue Ellen
    Principal Investigator
    KQED, Inc.
  • Sevda Eris
    Co-Principal Investigator
    KQED, Inc.
  • REVISE logo
    Co-Principal Investigator
    Texas Tech University, College of Media and Communication
  • Sarah Mohamad
    Project Manager
    KQED, Inc.
  • ScottBurg1
    Evaluator
    Rockman et al
  • Citation

    Funders

    NSF
    Funding Program: AISL
    Award Number: 1811019
    Funding Amount: $1,932,857
    NSF
    Funding Program: AISL
    Award Number: 1810990
    Funding Amount: $152,034
    Resource Type: Reference Materials
    Discipline: General STEM
    Audience: Adults | Museum/ISE Professionals | Scientists
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

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