The Cincinnati Zoo & Botanical Garden has placed a strategic focus on becoming more guest-focused, which includes tailoring interpretive exhibits to engage families, our primary audience. The Wings of the World exhibit building was reinterpreted to create meaningful experiences that connect families to nature through birds and inspire them to become better bird neighbors. As guests navigate the building, which reopened in April 2018, they observe more than 50 bird species from across the globe while making connections to local birds.
Over three years, Zoo guests participated in development and design through focus groups, prototyping, observations, interviews, and exit questionnaires to shape and assess the final interpretive design. Innovative opportunities to promote family interaction include an immersive, interpretive space where guests role play as a flock of migratory birds facing challenges along their journey, such as avoiding collisions with glass and finding suitable habitat. Each challenge teaches guests how they can make this journey easier for birds by addressing that particular issue in their own home. Guests can also practice their local bird identification skills by playing “Guess Who? Name that Cincinnati Bird.” And they are invited to pledge to take action on behalf of birds.
Results from evaluation conducted by Lifelong Learning Group suggest that Wings of the World successfully engages family groups. Guests took away a strong understanding of the general messages of the exhibit space, with enough specificity to articulate key conservation actions they could take to become better bird neighbors. The strongest successes in messaging were those that were cross-cutting and visible throughout the whole space: improving awareness related to bird diversity, encouraging visitors to pay closer attention to birds around them, and inspiring a connection to nature.
Dinosaurs have been a very popular science topic since signs of their presence on earth were first discovered. They have represented so-called ‘edutainment’ for some people. Learning from informal sources and in- an out-of-school environment can be effective and motivating. In this study, 12-year-old pupils (N = 366) visited a dinosaur science centre exhibition in Finland. Pupils were tested with standardised tests of motivation as defined by self-determination theory, cognitive skills, and interest via pre-, post-, and delayed post-tests during a six-month period. Findings show that pupils
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TEAM MEMBERS:
Hannu SalmiHelena ThunebergMari-Pauliina Vainikainen
Brooklyn Botanical Garden, Brooklyn NY
Audience Research for a New Garden, 2016
The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden.
How did we approach this study?
RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through
This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
The Special Challenge of Exhibits on Evolution is a summative report that reviews published research on how visitors to science and natural history museums perceive evolution and exhibits on evolution.
The project will research and further develop an interactive platform, Visitor Interactions in Microbiology (VIM), that enables museum visitors to influence and learn about the behavior of live microorganisms. Hands-on museum exhibits encourage visitors to engage with, and manipulate, scientific content. Currently, museum visitors experience microbiology by observing microorganisms through a microscope, through models, or through simulations, all of which limit interactivity. With the VIM platform, visitors draw on a screen or use a Kinect motion sensor to generate microscopic light images. The single celled organisms respond to these images in real-time. Preliminary testing shows that the platform has significant potential to promote prolonged engagement and science inquiry by visitors. The project will develop and research additional technological and design considerations to understand how VIM can be translated into effective museum exhibits. This project is supported by the Advancing Informal STEM Learning (AISL) program which funds research and innovative resources for use in a variety of settings as a part of its overall strategy to enhance learning in informal environments.
Project researchers will first compare VIM to existing microscopic exhibits to investigate both advantages as well as limitations with the platform. Based on that research, three iterations of prototypes of VIM and user testing will explore possible extensions of VIM with respect to modes of visitor interactions, types of organisms and types of stimuli. In addition to improving the VIM platform, the knowledge gained from this study will inform a new approach to informal science learning -- an approach that supports self-directed inquiry, interest in microbiology, and interest in underlying technology. The project will produce: (1) research results concerning the potential of VIM and the variety of interaction modes that are effective using the system and (2) an open-source catalogue of hardware, software and protocol instructions that will enable other institutions to take advantage of the research on VIM. Project research findings and resources will be widely disseminated to practitioners via conferences and professional journals. The research will provide the foundation for future work that will include the design of a permanent exhibition.
The project will conduct a nation wide study to address three broad questions:
(1) How does the public view zoos and aquariums and how do these institutions affect STEM (Science Technology Engineering Mathematics) learning outside their walls?
(2) How do visitors experience zoos at different stages in their lives and how do zoo visits affect their knowledge and perspectives concerning environmental issues and conservation?
(3) What are the entry characteristics of visitors and how do those characteristics play out in behaviors during a visit?
The project is designed to advance understanding of how informal STEM learning emerges through the intersection of institutional pedagogy and learning goals and the characteristics of individuals and their social and cultural backgrounds. As the first institutional study that advances a field-wide research agenda, the project will map how to implement a national collaborative effort that can help refine program delivery and cooperation between zoos, aquariums and other STEM learning institutions.
The study will describe zoo and aquarium visitors based on a broad understanding of demographics, group, and individual perspectives to expand understanding of how these factors influence visitor learning and how they view the relevance of educational messages presented by zoos and aquariums. The project will result in reports, workshops and a handbook presenting findings of practical value for educators, a research platform and research tools, online discussion forums, and directions for future research. The project, led by New Knowledge Organization (NKO), will be carried out through the collaboration of NKO with other informal research organizations and the Association of Zoos and Aquariums (AZA) with its 230 informal science learning institutional members. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.
Roots of Wisdom (also known as Generations of Knowledge; NSF-DRL #1010559) is a project funded by the National Science Foundation that aims to engage Native and non-Native youth (ages 11-14) and their families in Traditional Ecological Knowledge (TEK) and western science within culturally relevant contexts that present both worldviews as valuable, complementary ways of knowing, understanding, and caring for the natural world. The Oregon Museum of Science and Industry (OMSI) and its partner organizations, The Indigenous Education Institute (IEI), The National Museum of the American Indian (NMAI
Roots of Wisdom (also known as Generations of Knowledge) is a 5-year project funded by the National Science Foundation (NSF-DRL #1010559) in support of a cross-cultural reciprocal collaboration to develop a traveling exhibit, banner exhibit, and education resources that bring together Traditional Ecological Knowledge (TEK) and western science. The summative evaluation for public audience impacts was conducted by the Lifelong Learning Group (COSI, Columbus, OH), in collaboration with Native Pathways (Laguna, NM).
Life on the Edge will be a 1,500-sq-ft traveling exhibition to engage museum guests with space, space exploration, and the search for life beyond our home planet through the lens of Earth's extremophiles. The exhibition will explore life forms in extreme, harsh environments on Earth, and how studying these creatures informs the search for extraterrestrial life and habitable environments within and beyond our solar system. This exhibition will provide open-ended challenges and hands-on activities that utilize NASA research and educational materials to inspire elementary-aged youth ages 5-11 and their families. Based in Ithaca, NY, Sciencenter will focus the tour on small, rural museums, including SpectrUM Discovery Area (Missoula, MT), Flathead Reservation (MT), Science Zone (Casper, WY), and Imagination Place Children's Museum (Gadsden, AL). Schools and other community partners of the host museums will be leveraged in presenting family science nights, field trips, and facilitated science programs. These activities will provide additional opportunities for learners to increase their knowledge of core STEM content and science-process skills related to astronomy and astrobiology. In this institutional engagement project, Sciencenter will partner with (1) Cornell University's Department of Astronomy throughout the 5-year grant period to develop the scientific content and to ensure that content remains current and relevant with up-to-date NASA research, and (2) the University of Montana's SpectrUM Discovery Area, who will serve as the STEM outreach hub for the region, including outreach with youth of the Flathead Reservation. The expected short-term outcomes for youth ages 5-11, after visiting Life on the Edge are (1) 75% of participants will have increased understanding of basic principles of astrobiology and astronomy, along with the breadth of NASA scientific research and missions, and (2) 50% of participants will have increased awareness of career possibilities in STEM, specifically astrobiology, astronomy, and related space sciences.
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TEAM MEMBERS:
Michelle KortenaarAlexander HayesLisa KalteneggerHolly TruittAdrienne TestaCharlie Trautmann
The iSaveSpecies project was created by Project Dragonfly at Miami University, in partnership with a national consortium of zoos and aquariums. A central goal of the project was designing and implementing a socially-networked exhibit system to engage family visitors to zoos and aquariums in inquiry and conservation, and the inquiry and action tools created under iSaveSpecies resulted in an evolving library of exhibit interactives adapted by partner institutions to suit the particular needs of their visitors. This report focuses on the two waves of networked exhibit kiosks: the first wave