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resource research Media and Technology
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge (A&B) and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Kelsi Opat
resource research Media and Technology
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Kelsi Opat Natasha Strydhorst
resource research Media and Technology
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum Joanna K. Huxster
resource research Media and Technology
This collaborative research project between KQED, a public media organization serving the San Francisco Bay Area, Texas Tech University and Rockman et al conducted research to study how best to provide effective COVID-19 science news and social media content for young adult audiences. To start the work, four “Knowledge Gap” studies – Twitter Misinformation, Mask Wearing Messaging, Germ Knowledge and Conceptual Mapping – as well as social media testing were conducted to address our research question: How could COVID-19 coverage be designed to best inform, engage and educate millennials and
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TEAM MEMBERS: Sue Ellen McCann Sevda Eris Asheley Landrum
resource research Media and Technology
When it comes to complex topics in the field of health and risk communication, experts are of high importance for the credibility of a news media report. This paper examines the use of experts and their roles in the news media coverage of multi-resistant pathogens by means of a quantitative content analysis of German print and online news. A cluster analysis of the expert statements identifies three different statement frames describing different expert roles. The results show manifest patterns of selected expert sources, which points to professionalized mechanisms of selecting expert sources
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TEAM MEMBERS: Matthias Wagner Gwendolin Gurr Miriam Siemon
resource research Informal/Formal Connections
In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had
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TEAM MEMBERS: Reginald Boersma P. Marijn Poortvliet Bart Gremmen
resource research Media and Technology
Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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TEAM MEMBERS: Fredrik Brounéus Maria Lindholm Gustav Bohlin
resource research Media and Technology
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS: Sarah Davies Megan Halpern Maja Horst David Kirby Bruce Lewenstein
resource research Media and Technology
The goal of this NSF-funded RAPID research project was to advance understanding of how children’s science podcasts can provide families with information to help ease children’s worries during a pandemic by increasing children’s understanding of pandemic-related science concepts and supporting pandemic-related family conversations. Our research was guided by the following questions: 1. How and to what extent do Brains On!’s coronavirus-based episodes help children and their families understand and talk about science-related pandemic topics? 2. What kinds of conversations are
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resource research Media and Technology
Over the course of the COVID-19 pandemic, caregivers were seeking out information to address the questions, worries, and information needs their children had about this unique moment in their lives. Our NSF-funded RAPID research project has helped to uncover some of these questions, worries, and needs by talking to caregivers of listeners of the children’s science podcast Brains On!. This aspect of our research was guided by two overarching quesitons: What kinds of worries and questions do Brains On! listeners have about the coronavirus and related aspects of the pandemic? How do
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resource research Public Programs
In November 2020, President-elect Joe Biden identified four priority areas for the incoming administration: COVID-19; climate change, economic recovery, and racial equity. These crucial areas of national interest will be the focus of media attention, policy debates, funding initiatives, and community discussions over the next four years. Will museums be part of these important conversations and initiatives? Are there opportunities for museums to affirm or to reposition their roles within the difficult public deliberations ahead? Addressing Societal Challenges through STEM (ASCs) is a research
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resource research Public Programs
Context Engaging youth as partners in academic research projects offers many benefits for the youth and the research team. However, it is not always clear to researchers how to engage youth effectively to optimize the experience and maximize the impact. Objective This article provides practical recommendations to help researchers engage youth in meaningful ways in academic research, from initial planning to project completion. These general recommendations can be applied to all types of research methodologies, from community action-based research to highly technical designs.
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TEAM MEMBERS: Lisa Hawke Jacqueline Relihan Joshua Miller Emma McCann Jessica Rong Karleigh Darnay Samantha Docherty Gloria Chaim Joanna Henderson