The goal of this evaluation was to determine how museum visitors responded to the museum's existing live animal exhibits and identify recommendations for their new Live Animal Garden exhibit.
National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). Additional partner institutions were the ECHO Lake Aquarium and Science Center (ECHO), Lawrence Hall of Science (LHS) at the University of California, Berkeley, and Audience Viewpoints Consulting (AVC). The summative evaluation study was
The National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). The purpose of the evaluation was to gather feedback from museum professionals and the general public about the proposed 3D visualization project and its related components. Additionally, the study aimed to assess the current understanding
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University of California, DavisSteven Yalowitz
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
This article presents findings from a study that employed visitor surveys and observations to assess the factors that significantly influence visitor behavior and viewing time in six zoo exhibits with underwater viewing. The authors' research revealed that visitor group type, size of underwater viewing windows, animal size, aquatic activity, and presence of infant animals had significant impacts on visitor behavior. They discuss implications for the planning and design of exhibits with underwater viewing. The appendix includes the survey used in the study.
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Stephanie Clark RidgwayMargaret LivingstonSteven E. Smith
This paper the development and success of an ambitious plan launched by the Philadelphia Zoo in late 1970's and early 1980s to streamline operating procedures, repair and replace buildings and exhibits, and evaluate and upgrade visitor services. A key part of this service strategy was a visitor survey, which aimed to identify weaknesses and provide regular feedback for operating staff and management. A copy of this questionnaire is included in this paper.
This report presents the findings from a front-end evaluation prior to a renovation of the harbor seal habitat at the Seattle Aquarium. The study was undertaken to help Seattle Aquarium staff measure visitor knowledge of harbor seals, as well as illustrate visitor use of the current exhibit space. The intent was to inform the content of exhibit interpretive materials as well as provide a baseline for a summative study evaluating the success of changes made to the exhibit. Methodology Data was collected in February 2012 by a team of 10 first-year graduate student data collectors along with the
Professionals from the New York Hall of Science (NYSCI), New Knowledge Organization, and faculty from Hunter College developed Wild Minds: What Animals Really Think (WM) as a traveling exhibition with ancillary programs about animal cognition to be presented in both science centers and zoos. The project primary goal is to develop public understanding of the complex concept of animal cognition. Its secondary objective is to encourage sustainable science center-zoo partnership in the communities that host Wild Minds. The Wild Minds science center exhibition consists of discreet stand-alone
The purpose of the Handbook is to inform the co-creation of a new wave of iSaveSpecies interactives designed to deepen engagement in science and conservation at zoos, aquariums, and other living-exhibit institutions. The Handbook allows participating institutions to easily collect visitor data, to better understand how visitors currently engage at exhibits, and to apply visitor data to the development of iSaveSpecies inquiry and action tools. We describe some common methods of data collection including: timing and tracking of visitors, prototyping exhibit mock-ups, and language testing using
In October 2009, the Tennessee Aquarium began an ambitious program, Connecting Tennessee to the World Ocean (CTWO), funded by a grant from the National Oceanic and Atmospheric Administration. CTWO consists of several individual projects, all intended to increase the ocean literacy of Aquarium audiences and to promote their adoption of an ocean stewardship ethic. This formative evaluation report summarizes the extent to which the Aquarium has made progress toward these goals in the first year of the project and provides an information base for identifying opportunities to strengthen
The San Francisco Zoo's new Lemur Forest Exhibit is successful on almost every measure of visitor experience, education and inspiration. A summative evaluation, consisting of pre- and post-visit testing, and a tracking and timing study confirms that cued visitors gain knowledge about lemur types, lemur behavior, lemurs' endangerment status, and lemurs' land of origin. Visitors also demonstrate enhanced appreciation for lemurs and emotional connection to them post-visit. While many pre-visit respondents are inclined to value protecting lemurs and their environment, post-visit responses that