This paper makes a case for museums to create programs that promote healthy cognitive aging, complementing those designed for visitors already afflicted with dementia. Surveys indicate that the exploding population of older adults is worried about maintaining cognitive health and reducing the risk of dementia. Museums have the opportunity to address this concern by developing programs based on a growing body of neuroscience research that supports the impact of cognitive engagement in maintaining or improving brain health among older adults. Serving this largely untapped audience offers a
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LandrumSarah MohamadOthello RichardsKristina JanétKelsi OpatSarah MohamadGabriela Quiros
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM
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TEAM MEMBERS:
Yuko IkkataiAzusa MinamizakiKei KanoAtsushi InoueEuan McKayHiromi M. Yokoyama
Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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TEAM MEMBERS:
Fredrik BrounéusMaria LindholmGustav Bohlin
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
In November 2020, President-elect Joe Biden identified four priority areas for the incoming administration: COVID-19; climate change, economic recovery, and racial equity. These crucial areas of national interest will be the focus of media attention, policy debates, funding initiatives, and community discussions over the next four years. Will museums be part of these important conversations and initiatives? Are there opportunities for museums to affirm or to reposition their roles within the difficult public deliberations ahead? Addressing Societal Challenges through STEM (ASCs) is a research
This is the second of a 2-part series about the changes that have taken place in how public libraries adapted to COVID-19. Part 1 focused on what libraries were doing prior to pandemic, the challenges that they faced due to COVID-19, and how they pivoted to a “new normal”. Part 2 focuses on innovations in programming and professional development that have helped to strengthen the library profession during the pandemic.
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science
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TEAM MEMBERS:
Summer May FinlaySujatha RamanElizabeth RasekoalaVanessa Mignanemily dawsonLiz Neeley YongLindy Orthea
A study in South Africa shed light on a set of factors, specific to this country, that compel South African scientists towards public engagement. It highlights the importance of history, politics, culture and socio-economic conditions in influencing scientists' willingness to engage with lay audiences. These factors have largely been overlooked in studies of scientists' public communication behaviours.