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Research Case Study

Cracking the Code: Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos?

September 27, 2021 | Media and Technology

The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.

Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?  

 

Associated Projects

Do Stories about Health – and Sex – Draw Women to Watch KQED’s Deep Look Science Videos? Collaborative Research: Influencing Millennial Science Engagement

TEAM MEMBERS

  • 2013 05 23 Sue Ellen
    Sue Ellen McCann
    Principal Investigator
    KQED, Inc.
  • Sevda Eris
    Co-Principal Investigator
    KQED, Inc.
  • REVISE logo
    Asheley Landrum
    Co-Principal Investigator
    Texas Tech University, College of Media and Communication
  • Sarah Mohamad
    Project Manager
    KQED, Inc.
  • Othello Richards
    Author
    Texas Tech University, College of Media and Communication
  • Kristina Janét
    Author
    Texas Tech University, College of Media and Communication
  • Kelsi Opat
    Author
    Texas Tech University, College of Media and Communication
  • Sarah Mohamad
    Author
    KQED, Inc.
  • Gabriela Quiros
    Author
    KQED, Inc.

    • Citation

    Funders

    NSF
    Funding Program: AISL
    Award Number: 1811019
    Funding Amount: $1,932,857
    NSF
    Funding Program: AISL
    Award Number: 1810990
    Funding Amount: $152,034
    Resource Type: Research Products
    Discipline: General STEM | Health and medicine
    Audience: Adults | Museum/ISE Professionals | Scientists
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media
    Access and Inclusion: Women and Girls

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