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resource project Public Programs
To promote ocean and climate change literacy that addresses the needs of the Gulf of Mexico region, six aquariums based on the Gulf are partnering to educate the communities on both risks and ways to contribute locally to sustainability. The aquariums are combining community outreach programs, stewardship promotion, social networking and workshops for non-formal educators to reach broad audiences throughout the Gulf in Florida, Mississippi, Alabama, Louisiana, Texas and Mexico. Each partner is developing content that emphasizes local ecosystems and consequences of climate change, tailoring stewardship activities to address them. Over five years, the aquariums will reach out to diverse audiences in their communities, which have populations that total over five million people. With evaluated programs, exhibits, and websites in place, the partners will be able to continue building stewardship and educating their communities after the award ends.
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TEAM MEMBERS: Debbi Stone
resource project Public Programs
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
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TEAM MEMBERS: Cynthia Vernon
resource project Media and Technology
The Aquarium of the Pacific is creating an immersive exhibit for exploring the role of the ocean in climate change and its responses under different scenarios. The center of the experience is NOAA's Science On a Sphere (SOS), a proven platform for displaying a rich variety of earth system datasets that reveal global and large scale region processes and phenomena that are easily grasped by the general public. Combining SOS with a system of linked plasma screens allows additional local and regional stories that bring global messages down to a more personal level. Two programs are being developed initially focusing on: (1) implications of sea level rise, and (2) marine ecosystems. Both explore how the vulnerability of systems can be reduced and their resiliency enhanced through mitigation and adaptation.
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TEAM MEMBERS: Jerry Schubel
resource research Public Programs
This is an extensive international bibliography of zoo-based visitor studies and exhibit evaluations, which includes more than 6,000 references.
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TEAM MEMBERS: Harvey Schram
resource research Public Programs
Interpretation is a critical aspect of any zoo or aquarium’s educational mission. This study evaluated the impact of Tiger Trail, a new habitat for Sumatran tigers at the San Diego Zoo Safari Park featuring an immersive environment where the visitor’s journey unfolds through a storyline narrative. The study measured visitor knowledge of key messages, recall of interpretive elements, and reaction to the exhibit and found that Tiger Trail visitors demonstrated significantly more knowledge of the exhibit’s key messages relative to a matched comparison group.
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TEAM MEMBERS: James Marshall
resource project Public Programs
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
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TEAM MEMBERS: William Mott
resource evaluation Media and Technology
National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). Additional partner institutions were the ECHO Lake Aquarium and Science Center (ECHO), Lawrence Hall of Science (LHS) at the University of California, Berkeley, and Audience Viewpoints Consulting (AVC). The summative evaluation study was
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resource project Public Programs
Poet’s House, a preeminent poetry library in New York City, will collaborate with ten public libraries and zoos across the United States to support library-zoo partnerships in five cities. The project teams will install exhibitions that use poetry as an interpretive tool to deepen visitor thinking about wildlife and conservation in each zoo. This project follows a year-long planning grant funded by IMLS and extends the success of an IMLS-funded partnership in New York City between Poets House and the Wildlife Conservation Society’s Central Park Zoo, which pioneered the installation of poetry in the zoo. The new project will create a set of models and tools for developing strong collaborations and exhibits by carefully documenting the process of building these partnerships and evaluating their impact on visitors, the community, and professional audiences.
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TEAM MEMBERS: John Fraser Poet's House
resource project Public Programs
The project will conduct a nation wide study to address three broad questions:

(1) How does the public view zoos and aquariums and how do these institutions affect STEM (Science Technology Engineering Mathematics) learning outside their walls?

(2) How do visitors experience zoos at different stages in their lives and how do zoo visits affect their knowledge and perspectives concerning environmental issues and conservation?

(3) What are the entry characteristics of visitors and how do those characteristics play out in behaviors during a visit?

The project is designed to advance understanding of how informal STEM learning emerges through the intersection of institutional pedagogy and learning goals and the characteristics of individuals and their social and cultural backgrounds. As the first institutional study that advances a field-wide research agenda, the project will map how to implement a national collaborative effort that can help refine program delivery and cooperation between zoos, aquariums and other STEM learning institutions.

The study will describe zoo and aquarium visitors based on a broad understanding of demographics, group, and individual perspectives to expand understanding of how these factors influence visitor learning and how they view the relevance of educational messages presented by zoos and aquariums. The project will result in reports, workshops and a handbook presenting findings of practical value for educators, a research platform and research tools, online discussion forums, and directions for future research. The project, led by New Knowledge Organization (NKO), will be carried out through the collaboration of NKO with other informal research organizations and the Association of Zoos and Aquariums (AZA) with its 230 informal science learning institutional members. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.
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resource evaluation Exhibitions
The goal of this formative study was to assess the implementation and visitor engagement with the Quarters for Conservation (Q4C) program at Seattle's Woodland Park Zoo (WPZ). The program was launched in the fall of 2011, with the goal of providing zoo visitors with the opportunity to take an action during their visit and directly contribute to wildlife conservation by choosing where to allocate a portion of their zoo admission. Evaluation questions include 1) how are visitors engaging with this program; 2) what are participating visitors taking away in terms of understanding of WPZ
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TEAM MEMBERS: Mary Jackson
resource research Media and Technology
In respect of the different modes of science communication including journalism, radio, online, I would propose that the process of making exhibitions and centres dedicated to science & technology is one of the hardest creative typologies. It also provides a very different type of engagement to other modes, in that it works in real time and space with real tangible objects and responsive media. The power of the real is also extended through the direct and collective involvement of people, providing a refreshing antidote to the potential alienating nature of social media and the ever-growing
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TEAM MEMBERS: Peter Higgins
resource research Media and Technology
Science and technology: these are the mainstays China wants to concentrate on in order to stabilise its future as an emerging world power. Beijing plans to have the whole, enormous Chinese population literate in the scientific field within a few years. Scientific popularization is the key to what now, due to political influences and deep social disparities, seems remote.
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TEAM MEMBERS: Nico Pitrelli