In collaboration with TERC and informal learning organizations across the United States, COSI’s Center for Research and Evaluation (CRE) is part of an NSF-funded project, Research to Understand and Inform the Impacts of Ambient and Designed Sound on Informal STEM Learning.
The goal of this evaluation was to determine how museum visitors responded to the museum's existing live animal exhibits and identify recommendations for their new Live Animal Garden exhibit.
Museums, science centers, zoos and other informal science education (ISE) institutions often focus on the idea of "authenticity" to engage the public. Authenticity includes providing something real, original, or even awe-inspiring to the visitor or learner--be it an object, a context, or an experience. While those educators, exhibit designers, and program developers who work in ISE settings often recognize authenticity as an important part of many informal learning experiences, this may be simply be an assumption driven by tradition in practice versus a strategy supported by evidence. This project seeks to better understand how and/or why "the real thing" may (or may not be) important for supporting informal science learning. By examining what is already known about authenticity and learning, the project will inform best practices in ISE as well as point to gaps in knowledge that might need further research. It is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
This research synthesis takes a systematic approach to identify and compile both theoretical and empirical literature to better understand the role authenticity may play in supporting informal science learning. This project will gather ISE literature related to the effects of "authenticity" on learner outcomes, and will look to neighboring disciplines such as psychology, anthropology, media studies, linguistics, marketing and others to seek relevant theoretical perspectives and empirical work that might further understanding of the potential role of authenticity in ISE. The initial phase of the project will focus on gathering theoretical perspectives and positions that help explain the value or importance (or perhaps non-importance) of "realness" as it relates to learning, interest, and experience. A panel of experts from multiple disciplines will convene to help identify key perspectives and frameworks that may clarify the role or impacts of authenticity. A second phase focuses on gathering and assessing empirical studies that support (or refute) the relevant perspectives and theories identified from the initial multi-disciplinary foray into authenticity. To ensure breadth and depth of review, the PIs, research librarians, graduate students, and special topics classes will engage in identifying, evaluating, summarizing, and synthesizing the relevant research (including gray literature) to produce an initial synthesis report that will be reviewed by select experts from the earlier panel. A second convening of practitioners (exhibit developers, educators, program designers, etc.) will be used to further contextualize the findings in ways that may better inform current practices in providing effective ISE. The resulting products include a peer-reviewed research synthesis and a practitioner handbook.
The proposed project's Broader Impacts lie in the potential to inform ISE practice in exhibit and program design and in the delivery of ISE-related experiences. Although the importance of the authenticity of an object or experience may ultimately be determined by the individual, this study will be able to provide guidance to help practitioners and scholars in making sometimes difficult design choices. Such insights may also inform other learning environments (e.g. the classroom) as well as other disciplinary areas (e.g. history, anthropology, art).
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
The National Science Foundation (NSF) awarded an Informal Science Education (ISE) grant, since renamed Advancing Informal STEM Learning (AISL) to a group of institutions led by two of the University of California, Davis’s centers: the Tahoe Environmental Research Center (TERC) and the W.M. Keck Center for Active Visualization in Earth Sciences (KeckCAVES). The purpose of the evaluation was to gather feedback from museum professionals and the general public about the proposed 3D visualization project and its related components. Additionally, the study aimed to assess the current understanding
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University of California, DavisSteven Yalowitz
This research proposed a revised theory of how collective environmental identity is associated with engagement with the advancement of pro‐environmental behaviors. The research comprised three activities that examined the experiences of three groups of people who claim zoo visiting as an important part of their life‐story: conservation biologists who describe zoo experiences as having significant formative role in their childhood development of environmental values; parents who prioritize zoo visits as an important cultural experiences for their children; and active zoo volunteers. This
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Wildlife Conservation SocietyJohn Fraser
This nationwide study sought to detect and evaluate the shifting priorities of today's attractions visitors and how their needs and wants drive their behavior. The data revealed trends in how people view, plan for, and react to their world as they travel throughout the country. The research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era.
This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
This paper discusses a study that tracked the behavior of 350 visitors to the Lester E. Fisher Great Ape House at Lincoln Park Zoo over a 12-month period. Findings relate to visit durations, including children vs. adults as well as visitors' responses to interpretive graphics. This data adds to the growing literature on visitor behavior in zoological parks and have helped to guide several aspects of exhibit design for Lincoln Park Zoo's new ape facility.
This paper presents the methodology and findings of the formative and summative evaluation of the "Kongo Ranger Station" interactive interpretive displayed located in the new "Africa Rain Forest" exhibit at the Metro Washington Park Zoo. This display focuses on conservation, natural history and cultural issues in West and Central Africa.
The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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Karen HughesRoy BallantyneJan Packer
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.