The goal of this evaluation was to determine how museum visitors responded to the museum's existing live animal exhibits and identify recommendations for their new Live Animal Garden exhibit.
In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
RMC Research designed evaluation activities to provide formative and summative feedback to the Hubbard Brook Research Foundation (HBRF) on their NSF Pathways project, Forest Science Dialogues (FSD). FSD consists of a plan to engage with scientists at the Hubbard Brook Ecosystem Study and with the surrounding community using the Hubbard Brook Roundtable dialogue process in order to facilitate mutual learning. The purpose of this engagement was to increase public knowledge, understanding, and awareness of ecosystem science in the Northern Forest in order to enrich local dialogue surrounding
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
The University of Minnesota Extension (UME) contracted Garibay Group to conduct a summative evaluation of the Driven to Discover program (often referred to as D2D by youth participants and adult leaders) to assess how adult leaders in Informal Science Education (ISE) settings used the curriculum and citizen science projects as conduits to engage youth in scientific inquiry.
The National Science Foundation (NSF) awarded funding to the Oregon Museum of Science and Industry (OMSI) and Portland State University (PSU) in Portland, Oregon to support a “Connecting Researchers and Public Audiences” (CRPA) project titled ResearchLink: Spotlight on Solar Technologies. The primary goals of CRPA projects are to communicate to the public about specific NSF research projects. This ResearchLink project promoted public awareness of two NSF-funded projects led by Dr. Carl Wamser at PSU, Integrating Green Roofs and Photovoltaic Arrays for Energy Management and Optimization of
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
Our project for the Seattle Aquarium was to complete an exploratory evaluation of the Harbor Seal Talks, an element of the Marine Mammal Talks programming. These talks are conducted by either staff biologists speaking from within the seal enclosure or by “dryside” interpretive staff speaking from the audience in dialogue with the biologists. This evaluation was requested by the Interpretation Department to ascertain what the general content of the talks is currently, whether specific conservation messages are being transmitted, and how engaged audiences are in the talks. Our study found that
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TEAM MEMBERS:
Lissa KramerColleen LenahanHal KramerSeattle Aquarium
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
The Science Museum of Minnesota prototyped interpretive approaches to using an innovative scientific visualization system developed by the National Oceanic and Atmospheric Administration (NOAA) called Science On a Sphere (SOS). SOS is composed of a wide variety of visualizations projected onto a six-foot sphere creating animated, whole-planet views of the Earth, other planets in our solar system, and their moons. Visualizations of the Earth cover topics such as weather, climate, topography, earth system dynamics, and geophysical processes. A challenge of SOS is making the content accessible
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to