A word of warning for scientists: don’t appear on talk-shows. Not only would you probably run into a magician, you might even be mistaken for one, which is much worse. And do not ask the press, the radio and television to put their magical mentality aside: the media are condemned to it. It is not just a matter of what the audience wants. It is the cause-effect relations the media constantly have to establish that have per se something “magic”. Umberto Eco, an expert in semiotics and a distinguished writer, has no doubts about it: science fails to attract public opinion. And the little the
Compared to expert-to-expert - or peer-to-peer - communication, the language of popular science is characterised by a wider use of figurative devices. This applies to all forms of verbal and non-verbal communication. Specialized texts are characterised by a restricted and rigorous lexicon both in spoken and - even more so - in written language. Namely, a widespread use of terms which are monosemic, unambiguous and non context-dependent terms, and a minimum amount of natural linguistic choices. The few polysemic, ambiguous and context-dependent words encountered in a scientific text are highly
In the last few years, a continuous series of food alerts have caught the attention of the media and the public in Europe. First, eggs and pork contaminated with dioxins; then, "mad cow" disease, while, all along in the background, a battle against genetically modified plants has been in progress. These food alerts have had complex repercussions on the perception of risks associated with food production. Experts have often been divided over these issues, and the uncertainty of scientific data has been indicated on more than one occasion as one of the factors that influence risk perception
In a brief article published by Science last October, British scientists stated that the expression "Public Understanding of Science" (PUS), which was traditionally employed in Anglosaxon societies to refer to the issue of the relationship between science, technology and society, is out-of-date. It should be replaced by "Public Engagement with Science and Technology" (PEST), a new acronym that clearly invites to reconceptualise the relationship between science and the public. The new approach involves the engagement of the public or rather the publics of science, through dialogue, in
Talk of the Nation: Science Friday is a weekly two-hour listener call-in talk radio show devoted to the understanding of complex scientific topics and methods. The series is hosted by science correspondent Ira Flatow. With support from the National Science Foundation, Multimedia Research presents the first study of a two-part summative evaluation on the impact of Science Friday on public radio listeners, focusing on the series’ future increased emphasis on public understanding of basic research. The evaluation assessed what demographic or background characteristics relate to whether or not
This evaluation provides feedback from a tracking and timing study from the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. The evaluation concludes that Seeing is a large, complex collection of loosely related exhibit elements that attract and hold visitors’ attention well, but not exceptionally well. Yet, given the size and scope of the exhibits, a longer average time and more stops would not be expected. The individual interactive elements range from many that are modestly engaging, to some that are highly engaging, with a few exceptionally
This evaluation describes the results of three individual exhibits that were a part of the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. This document contains findings for "Seeing Yellow," "Peripheral Vision," and "Motion Detector."
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
The purposes of the STUDIO 3D evaluation were to collect information about the impact upon student learning as a result of participating in the STUDIO 3D Project, as well as to elicit information for program improvement. Areas of inquiry include recruiting and retention, impact on project participants, tracking student impacts, and the project as a whole.
The question, "What constitutes a reasonable, useful agenda for research into science learning in out-of-school, free-choice environments?" has surfaced with increasing frequency over the past 10 years or so. One event that helped move the agenda forward was the National Science Foundation-funded conference, "Public Institutions for Personal Learning: Understanding the Long-term Impact of Museums," held in Annapolis in 1994. The proceedings of this conference, published by the American Association of Museums (Falk & Dierking, 1995), reflected a large step forward in setting out the research
Research into learning in informal settings such as museums has been in a formative state during the past decade, and much of that research has been descriptive and lacking a theory base. In this article, it is proposed that the human constructivist view of learning can guide research and assist the interpretation of research data because it recognizes an individual's prior knowledge and active involvement in knowledge construction during a museum visit. This proposal is supported by reference to the findings of a previously reported interpretive case study, which included concept mapping and
This article presents a contextual model of learning that examines visitor learning in museums. It explores features of the model, factors that can influence learning in a museum setting, and challenges associated with teaching in a museum context.