The goal of this evaluation was to determine how museum visitors responded to the museum's existing live animal exhibits and identify recommendations for their new Live Animal Garden exhibit.
To promote ocean and climate change literacy that addresses the needs of the Gulf of Mexico region, six aquariums based on the Gulf are partnering to educate the communities on both risks and ways to contribute locally to sustainability. The aquariums are combining community outreach programs, stewardship promotion, social networking and workshops for non-formal educators to reach broad audiences throughout the Gulf in Florida, Mississippi, Alabama, Louisiana, Texas and Mexico. Each partner is developing content that emphasizes local ecosystems and consequences of climate change, tailoring stewardship activities to address them. Over five years, the aquariums will reach out to diverse audiences in their communities, which have populations that total over five million people. With evaluated programs, exhibits, and websites in place, the partners will be able to continue building stewardship and educating their communities after the award ends.
As part of its on-going commitment to engage, inform, and inspire visitors around issues of critical importance to ocean conservation, the Monterey Bay Aquarium opened the nation's first live aquatic animal exhibition on climate change and the ocean. This award supports a comprehensive and integrated suite of associated informal educational activities, designed to extend the exhibit experience and allow visitors to explore this critically important topic in more depth during their visit and after leaving the Aquarium. These activities include: community engagement events, virtual reality auditorium programs using Google Earth, musical theater presentations, and exhibit interactives that allow audiences to discuss solutions to ocean issues. Over the course of three years, this initiative will reach more than 4.5 million people and: 1) raise public awareness about the connection between climate change and ocean health; 2) demonstrate that public actions do have an impact on climate change (and therefore ocean health); and 3) encourage meaningful action to address climate change.
The Aquarium of the Pacific is creating an immersive exhibit for exploring the role of the ocean in climate change and its responses under different scenarios. The center of the experience is NOAA's Science On a Sphere (SOS), a proven platform for displaying a rich variety of earth system datasets that reveal global and large scale region processes and phenomena that are easily grasped by the general public. Combining SOS with a system of linked plasma screens allows additional local and regional stories that bring global messages down to a more personal level. Two programs are being developed initially focusing on: (1) implications of sea level rise, and (2) marine ecosystems. Both explore how the vulnerability of systems can be reduced and their resiliency enhanced through mitigation and adaptation.
This project will expand and enhance an initiative that offers zoos, aquariums, and science museums the market research they need to engage and motivate the public on issues related to the ocean and climate change. The three-year project will measure changes in public awareness and action on ocean and climate-related issues. It will integrate these research findings into recommendations offered to staff working at zoos, aquariums, and science museums as well as to the ocean conservation community and provide professional development for staff members at these institutions in order to support and shape public outreach efforts that connect climate change, the ocean and individual actions, especially among our nation's youth.
This preliminary report, prepared by New Knowledge Organization Ltd. in collaboration with Pennsylvania State University, summarizes evaluation results from the development of an online and in-person national training program to support the creation of a National Network for Ocean Climate Change Interpretation (NNOCCI). The project also explored whether and how training might prove to be an effective and efficient vector for increased public literacy about ocean climate science at a national level.
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TEAM MEMBERS:
New England Aquarium CorporationJohn Fraser
This study assessed visitor outcomes from attending presentations by members of the National Network for Ocean Climate Change Interpretation [NNOCCI] community of practice at four test aquariums and two control site aquariums where climate change interpretation is delivered by professional environmental educators who have not received NNOCCI training. Four unique self-complete surveys were developed, each collecting comparable demographic data and then each uniquely querying: obligations to act on climate change information for people, animals or the ocean; confidence that actions will result
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TEAM MEMBERS:
New England Aquarium CorporationJohn Fraser
The overarching purpose of the Climate Literacy Zoo Education Network is to develop and evaluate a new approach to climate change education that connects zoo visitors to polar animals currently endangered by climate change, leveraging the associative and affective pathways known to dominate decision-making. Utilizing a polar theme, the partnership brings together a strong multidisciplinary team that includes the Chicago Zoological Society of Brookfield, IL, leading a geographically distributed consortium of nine partners: Columbus Zoo & Aquarium, OH; Como Zoo & Conservatory, St. Paul, MN; Indianapolis Zoo, IN; Louisville Zoological Garden, KY; Oregon Zoo, Portland, OR; Pittsburgh Zoo & PPG Aquarium, PA; Roger Williams Park Zoo, Providence, RI; Toledo Zoological Gardens, OH, and the organization Polar Bears International. The partnership leadership includes the Learning Sciences Research Institute at the University of Illinois at Chicago, and the Earth System Science Center at Pennsylvania State University. The partnership is joined by experts in conservation psychology and an external advisory board. The primary stakeholders are the diverse 13 million annual visitors to the nine partner zoos. Additional stakeholders include zoo docents, interpreters and educators, as well as the partnership technical team in the fields of learning innovations, technological tools, research review and education practice. The core goals of the planning phase are to a) develop and extend the strong multidisciplinary partnership, b) conduct research needed to understand the preconceptions, attitudes, beliefs, and learning modes of zoo visitors regarding climate change; and c) identify and prototype innovative learning environments and tools. Internal and external evaluations will be conducted by Facet Innovations of Seattle, WA. Activities to achieve these goals include assessments and stakeholder workshops to inventory potential resources at zoos; surveys of zoo visitors to examine demographic, socioeconomic, and technology access parameters of zoo visitors and their existing opinions; and initial development and testing of participatory, experiential activities and technological tools to facilitate learning about the complex system principles underlying the climate system. The long-term vision centers on the development of a network of U.S. zoos, in partnership with climate change domain scientists, learning scientists, conservation psychologists, and other stakeholders, serving as a sustainable infrastructure to investigate strategies designed to foster changes in public attitudes, understandings, and behavior surrounding climate change.
Monterey Bay Aquarium (MBA) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate Hot Pink Flamingos: Stories of Hope in a Changing Sea, a special exhibition that, according to MBA, explores how climate change is affecting ocean life and recommends small changes we all can make to help the oceans as well as big changes we can make together to solve the climate crisis. A summative evaluation explored how well MBA achieved its goals for the exhibition and identified other significant findings that may affect future projects. This evaluation combined methodologies to understand how visitors
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Monterey Bay Aquarium
The Wildlife Conservation Society (WCS) contracted Randi Korn & Associates, Inc. (RK&A) to evaluate its new exhibition, Madagascar!, located at the Bronx Zoo. Madagascar! showcases the wildlife and landscapes of the world's fourth largest island. Built in the historic Lion House, the exhibit transformed the interior, while preserving the historic building's Beaux-Arts beauty. The exhibit offers opportunities to see the island through the eyes of a conservationist at various interactive stations. RK&A worked with WCS to clarify its goals and objectives for Madagascar!. and to identify criteria
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Wildlife Conservation Society
This report describes and discusses the findings from a field study that was conducted at the Vancouver Aquarium to investigate how visitors explore and experience large horizontal multi-touch tables as part of public exhibition spaces. The study investigated visitors’ use of two different tabletop applications—the Collection Viewer and the Arctic Choices table—that are part of the Canada’s Arctic exhibition at the Vancouver Aquarium. Our findings show that both tabletop exhibits enhanced the exhibition in different ways. The Collection Viewer table evoked visitors curiosity by presenting
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TEAM MEMBERS:
Jim SpadacciniJeff HeywoodUta HinrichsSheelagh Carpendale
In this full-scale research and development project, Oregon State University (OSU), Oregon Sea Grant (OSG) and the Hatfield Marine Science Center Visitors Center (HMSCVC) is designing, developing, implementing, researching and evaluating a cyberlaboratory in a museum setting. The cyberlaboratory will provide three earth and marine science learning experiences with research and evaluation interwoven with visitor experiences. The research platform will focus on: 1) a climate change exhibit that will enable research on identity, values and opinion; 2) a wave tank exhibit that will enable research on group dynamics and problem solving in interactive engineering challenges; and 3) remote sensing exhibits that will enable research on visitor interactions through the use of real data and simulations. This project will provide the informal science educaton community with a suite of tools to evaluate learning experiences with emerging technologies using an iterative process. The team will also make available to the informal science community their answers to the following research questions: For the climate change exhibit, "To what extent does customizing content delivery based on real-time visitor input promote learning?" For the wave tank exhibit, "To what extent do opportunities to reflect on and share experiences promote STEM reasoning processes at a build-and-test exhibit?" For the data-sensing exhibit, "Can visitors' abilities to explain or use visualizations be improved by shaping their visual searches of images?" Mixed-methods using interviews, surveys, behavioral instruments, and participant observations will be used to evaluate the overall program. Approximately 60-100 informal science education professionals will discuss and test the viability of the exhibit's evaluation tools. More than 150,000 visitors, along with community members and local middle and high school students, will have the opportunity to participate in the learning experiences at the HMSCVC. This work contributes to the fields of cyberlearning and informal science education. This project provides the informal science education field with important knowledge about learning, customized content delivery and evaluation tools that are used in informal science settings.