This is a compilation of front-end, formative, and a partial summative evaluations, and an exploratory study using the xMacroscope, a data visualization technology developed for generating data from an exhibit using data captured from visitor actions.
We examined an approach to reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants.
This document is the final evaluation report for the Teen Science Cafes for Advancing STEM in Rural Places project.
A Teen Science Café is a free, regularly occurring event during the school year in which a local scientist, engineer, or STEM expert discusses their field experiences with the teen attendees. Ideally, a Teen Leader cohort, under the mentorship of an Adult Leader, organizes and implements each Café.
The Teen Science Café Network is a community of practice linking the various youth-serving organizations, institutions, community settings, and individuals that host Teen Science
RK&A conducted prototype testing for the Game Changers exhibition with a general public adult audience (18 years and older). The Game Changers exhibition is being developed by the Lemelson Center for the Study of Invention and Innovation at the National Museum of American History.
RK&A conducted prototype testing for the Game Changers exhibition with three audiences: adults, female youth 10-17 years old, and male youth 13-14 years old. The Game Changers exhibition is being developed by the Lemelson Center for the Study of Invention and Innovation at the National Museum of American History.
KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This report is the final process
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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Jean Hiebert LarsonChandra LewisCorynn Del Core
This evaluation brief summarizes the kinds of formative feedback and resources that Rockman et al evaluators provided to inform content and marketing of two science cafés, and support the construction, refinement, and dissemination of a questionnaire about café participants understanding of Science Technology and Society (STS). REA staff members served as educational assessment consultants who worked with the project team to (a) qualitatively assess the validity of and refine the constructs for the science café assessment tool; and (b) construct and refine the summative assessment
Ruff Family Science is an exploratory project funded by the National Science Foundation (NSF) that aims to foster joint media engagement and hands-on science exploration among diverse, low-income parents and their 4- to 8-year-old children. Building on the success of the PBS series FETCH! with Ruff Ruffman, the project leverages FETCH’s funny and charismatic animated host, along with its proven approach to teaching science, to inspire educationally disadvantaged families to explore science together. More specifically, the project is undertaking a research and design process to create prototype
This summative evaluation report presents findings and lessons learned on the STEM Ambassadors project. The STEM Ambassadors project, funded by the National Science Foundation’s (NSF) Advancing Informal STEM Learning (AISL) program, combines elements of existing programs designed to engage STEM professionals with the public around their scientific research to create a new model for public engagement of science. This new model recruits, provides training for, and assists STEM professionals in drawing on their own interests, hobbies and backgrounds to connect with audiences that may not have
A mixed-methods series of surveys were used to explore public literacy related to environmental science and sustainability in Indianapolis. Surveys also explored predictive variables including environmental identity, nature affinity, use of nature places as learning opportunities, and motivations for visiting nature spaces. An online, citywide consumer survey was distributed alongside a parallel identical survey of employees at a major science-based corporation to assess variation in knowledge, attitudes, and learning behaviors. This science-based corporation provides substantial support to
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John FraserSu-Jen RobertsNezam Ardalan