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resource evaluation Public Programs
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource project Public Programs
In 2011, the Institute of Museum and Library Services awarded the Wildlife Conservation Society (WCS) a Museums for America – Engaging Communities grant to explore the development of a new family exhibit at the Bronx Zoo, "Safari Adventure." Our aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States. The IMLS grant allowed us to take a multi-faceted approach to inform our current thoughts about useful nature exhibit practices and what resonates with our audiences. Through evaluation, prototyping, visits to other institutions, workshops, and community focus groups, we explored themes of child nature play, intergenerational learning, community engagement, and barriers to access. We are disseminating the various reports and products from this process to publicize our findings to the larger professional community. The Wildlife Conservation Society, founded in 1895 as the New York Zoological Society, saves wildlife and wild places worldwide through science, conservation action, education, and inspiring people to value nature. We are the world’s most comprehensive conservation organization, currently managing about 500 conservation projects in more than 60 countries and educating millions of visitors each year at our five living institutions in New York City: the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo. Our conservation programs work directly with animals such as gorillas, elephants, condors, and penguins, and we manage more than 200 million acres of protected lands around the world.
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource evaluation Public Programs
This report presents and analyzes the findings from a front-end evaluation conducted by Randi Korn & Associates (RK&A) regarding the concept for "Safari Adventure," an exhibition being developed at the Bronx Zoo by the Wildlife Conservation Society (WCS) in Bronx, NY. The aim of Safari Adventure will be to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our
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TEAM MEMBERS: Wildlife Conservation Society Sue Chin Lee Patrick Sarah Werner Sarah Edmunds
resource research Public Programs
The Association of Zoos and Aquariums’ (AZA) Conservation Education Committee (CEC) supports the appropriate use of living animals in zoos and aquariums as an important and powerful educational tool to advance a conservation agenda. EC leaders and scholars see the need for a zoo and aquarium social science research framework to help those in the education and conservation communications field understand how they can contribute to a greater body of knowledge. This report represents the CEC’s determination to view zoo and aquarium social science research as a collective endeavor that values and
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TEAM MEMBERS: Association of Zoos and Aquariums (AZA) John Fraser Joe E Heimlich Jackie Ogden Allyson Atkins Stacy McReynolds Carrie Chen Vicki Searles Peggy Sloan Nette Pletcher Paul Boyle
resource research Public Programs
The goal of this study is to explore new tools for analyzing scientific sense-making in out-of-school settings. Although such measures are now common in science classroom research, dialogically based methodological approaches are relatively new to informal learning research. Such out-of-classroom settings have more recently become a breeding ground for new design approaches for tracking scientific talk and ideas within complex data-sets. The research reported here seeks to understand the language people do use to make sense of the life sciences over time. Another goal of this study is to track
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resource research Public Programs
This study considers the analysis of the content of the conversations of primary school groups at the animated dinosaur models in The Natural History Museum, London. The results are compared with those of the conversations of similar school groups collected at the preserved animal specimens in the museum, and live animals at London Zoo. Particular issues, such as causality and the reality of the specimens, are examined in the context of the three types of exhibits.
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TEAM MEMBERS: Sue Dale Tunnicliffe
resource research Public Programs
This study explores the effects of visitor observation of giant panda play on visitor concern for endangered species and satisfaction with seeing giant pandas. A total of 335 visitors to three institutions that house giant pandas participated in the study. These institutions are: the Chengdu Research Base of giant Panda Breeding, and the Chengdu Zoo, in China; and Zoo Atlanta in the U.S. After viewing the giant pandas, visitors were interviewed on whether they ever observed a panda play session, whether they observed panda play on the day of the visit, whether they wanted additional
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TEAM MEMBERS: Sarah Bexell Olga Jarrett Luo Lan Hu Yan Estelle Sandhaus Zhang Zhihe Terry Maple
resource research Public Programs
Free-choice learning and, derivatively, free-choice environmental learning emerges as a powerful vehicle for supporting diversity in learning styles (Falk & Dierking, 2002). In this article, I argue that free-choice environmental learning holds great potential for enabling us to understand what is at stake in environmental learning and thus help us build a sustainable future. I examine the different informal learning contexts for children, home (family and play), museums, zoos, nature parks and wilderness, among many others, and offer an explanation for how learning occurs in these settings
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TEAM MEMBERS: Anthony Kola-Olusanya
resource evaluation Public Programs
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS: California Academy of Sciences Jon Deuel Jessica Brainard
resource project Public Programs
Exploring Ocean Science from Space (EOSS) is an integrated program of marine life exhibits and science programming designed to bring broader awareness of NASA’s ocean research and Science, Technology, Engineering and Mathematics (STEM) to our staff, volunteers, students, their families and teachers, as well as the visiting public. The Seattle Aquarium was the lead institution, and partnered with NASA and NOAA.  The project’s goal to advance NASA’s commitment to share its research through informal education and helping more than 1.5 million people better understand the role of oceans in our earth system while they increase their STEM literacy has been achieved.  The project created and implemented a wide range of programs and products including a teen intern program, interpretive programming, special events, Bering Sea Bingo educational game, hands-on activity kits including Wi-Fi enabled tablets to utilize online NASA content for interpretation, exhibit improvements to enhance the learners’ experience, electronic interactive stations, and a self-guided Aquarium workbook.
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TEAM MEMBERS: Robert Davidson
resource evaluation Public Programs
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS: World Association of Zoos and Aquariums Andrew Moss Eric Jensen Markus Gusset
resource research Public Programs
In the past decade, we have seen an increased focus on measuring the impact of zoos, aquariums, and other free-choice learning environments on the conservation-related knowledge, attitudes and behavior of the visiting public. However, no such studies have been conducted on the impact of such environments on the staff working in these facilities – the very staff that in turn interact with the public on a daily basis. Clearly these interactions are recognized as being important; for example, the thousands of staff employed by Disney’s Animal Kingdom are regularly provided with conservation
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TEAM MEMBERS: Amy Groff Donna Lockhart Jacqueline Ogden Lynn Dierking