Developing solutions to large-scale collective problems -- such as resilience to environmental challenges -- requires scientifically literate communities. However, the predominant conception of scientific literacy has focused on individuals, and there is not consensus as to what community level scientific literacy is or how to measure it. Thus, a 2016 National Academies of Sciences, Engineering, and Medicine report, “Science Literacy: Concepts, Contexts, and Consequences,” stated that community level scientific literacy is undertheorized and understudied. More specifically, the committee recommended that research is needed to understand both the i) contexts (e.g., a community’s physical and social setting) and ii) features of community organization (e.g., relationships within the community) that support community level science literacy and influence successful group action. This CAREER award responds to this nationally identified need by iteratively refining a model to conceptualize and measure community level scientific literacy. The model and metrics developed in this project may be applied to a wide range of topics (e.g., vaccination, pandemic response, genetically-modified foods, pollution control, and land-use decisions) to improve a community’s capacity to make scientifically-sound collective decisions. This CAREER award is funded by the Advancing Informal STEM Learning (AISL) and the EHR CORE Research (ECR) programs. It supports the AISL program goals to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. It supports the ECR program goal to advance relevant research knowledge pertaining to STEM learning and learning environments.
The proposed research will conceptualize, operationalize, and measure community level scientific literacy. This project will use a comparative multiple case study research design. Three coastal communities, faced with the need to make scientifically-informed land-use decisions, will be studied sequentially. A convergent mixed methods design will be employed, in which qualitative and quantitative data collection and analyses are performed concurrently. To describe the i) context of each community case, this project will use qualitative research methods, including document analysis, observation, focus groups, and interviews. To measure the ii) features of community organization for each community case, social network analysis will be used. The results from this research will be disseminated throughout and at the culmination of the project through professional publications and conference presentations as well as with community stakeholders and the general public. The integrated education activities include a professional learning certificate for informal science education professionals and STEM graduate students. This certificate emphasizes high-quality community-engaged scholarship, placing students with partners such as museums, farmer’s markets, and libraries, to offer informal learning programs in their communities. This professional learning program will be tested as a model to provide training for STEM graduate students who would like to communicate their research to the public through outreach and extension activities.
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM
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Yuko IkkataiAzusa MinamizakiKei KanoAtsushi InoueEuan McKayHiromi M. Yokoyama
Public confidence in research is important for scientific results to achieve societal impact. Swedish surveys suggest consistent but differing levels of confidence in different research areas. Thus, certain research-related factors can be assumed to have a decisive influence on confidence levels. This focus-group study explores the role of different narratives in shaping public confidence in research. Findings include four themes with potential to increase or decrease public confidence: Person, Process, Product and Presentation. The results offer insights as to how public confidence in
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Fredrik BrounéusMaria LindholmGustav Bohlin
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
In November 2020, President-elect Joe Biden identified four priority areas for the incoming administration: COVID-19; climate change, economic recovery, and racial equity. These crucial areas of national interest will be the focus of media attention, policy debates, funding initiatives, and community discussions over the next four years. Will museums be part of these important conversations and initiatives? Are there opportunities for museums to affirm or to reposition their roles within the difficult public deliberations ahead? Addressing Societal Challenges through STEM (ASCs) is a research
This is the second of a 2-part series about the changes that have taken place in how public libraries adapted to COVID-19. Part 1 focused on what libraries were doing prior to pandemic, the challenges that they faced due to COVID-19, and how they pivoted to a “new normal”. Part 2 focuses on innovations in programming and professional development that have helped to strengthen the library profession during the pandemic.
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science
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Summer May FinlaySujatha RamanElizabeth RasekoalaVanessa Mignanemily dawsonLiz Neeley YongLindy Orthea
A study in South Africa shed light on a set of factors, specific to this country, that compel South African scientists towards public engagement. It highlights the importance of history, politics, culture and socio-economic conditions in influencing scientists' willingness to engage with lay audiences. These factors have largely been overlooked in studies of scientists' public communication behaviours.
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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Jean Hiebert LarsonChandra LewisCorynn Del Core
This commentary introduces feminist standpoint theory and discusses its potential value in science communication. It offers two ways in which feminist standpoints can help in both research and practice. First, science communicators should aim to understand the perspective from which they understand and share scientific knowledge. Second, practitioners and researchers alike should seek insights from marginalized groups to help inform the ways the dominant view of science reflects hegemonic social and cultural norms.