Environmental educators have used guided-inquiry in natural and supportive learning environments for decades, but comparatively little programming and research has focused on experiences in urban environments, including in constructed ecosystems like green roofs, or impacts on older youth and adults. To address this gap, we designed a tiered, near-peer research mentoring program called Project TRUE (Teens Researching Urban Ecology) and used a mixed-methods approach to evaluate impacts on undergraduates serving as research mentors. During the 11-week program, undergraduates conducted
This project continues the work of "Tinkering EU: Contemporary Education for Innovators of Tomorrow" that introduced Tinkering methodology in Europe. It also builds upon the work of "Tinkering EU: Building Science Capital for ALL" that explored Tinkering and Science Capital with a specific focus on teachers and students from disadvantaged communities. "Tinkering EU: Addressing the Adults" focusses on fostering the socio-educational and personal development of adults.
Tinkering, inspired by the USA-based experience of the Exploratorium of San Francisco, is proven to be a powerful tool that contributes to the improvement of key competences and skills, and connects science knowledge and skills with the requirements of the contemporary labour market.
The project aims to foster the socio-educational and personal development of adults, as well as their participation in civic and social life, focusing on the following priorities:
Stronger science engagement
Need for 21st Century skills
Low science capital
Coordinator: NEMO Science Museum - The Netherlands
Partners:
National Museum of Science and Technology Leonardo da Vinci – Italy
University of Cambridge – UK
Science Center Network – Austria
Traces – France
Centrum Nauki Kopernik – Poland
This poster was presented at the 2021 NSF AISL Awardee Meeting.
Programming includes
Neighborhood Walks led by teams of scientists/engineers and artists
Community Workshops, Local Artist Projects, and Youth Mentorship focused on neighborhood and citywide water issues
Intergenerational participation, from seniors and adult learners to young adults, teens, and middle schoolers
The pilot and feasibility study will develop instructional workshops for an adult population of quilters to introduce them to computational thinking. By leveraging pre-existing social structures, skill sets, and engagement in quilting, the researchers hope to help participants develop computer science and computational thinking knowledge and skills.
This poster was presented at the 2021 NSF AISL Awardee Meeting.
The KQED science news team began a study with Texas Tech University to find out whether stories aimed at generating “awe” would drive deeper engagement with news features. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an "awe" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.
Here are
KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This report is the final process
KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented science media research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media.
This is the final outcomes report.
KQED, a San Francisco based public media organization, is interested in broadening participation and attracting and engaging a younger and more diverse audience, especially millennials, for their science media. The KQED science team is one of the largest reporting teams in the West with a focus on science news and it’s YouTube series, Deep Look.
This is a summary of Cracking the Code: Influencing Millennial Science Engagement, a three year media research project supported by NSF. The project brought together KQED science media professionals, academic science media researchers from Texas
The series of articles below is a study of Cracking the Code, one of the largest public investments in science media, journalism and science communication research collaborations, a project between KQED, Texas Tech and Yale Universities. KQED has the largest science reporting unit in the West focusing on science news and features including their YouTube series Deep Look.This series was written by Scott Burg from Rockman et al, the project's independent evaluator. Links to the articles in this series are below. The full articles in the series are posted on Medium.
A Three Year Case Study
We started our three year National Science Foundation Cracking the Code: Influencing Millennial Science Engagement audience research in 2018 with a national survey of millennials’ media consumption habits. This survey was conducted by Jacobs Media Strategies and found, among other things, that millennials were the most science curious generation. This survey provided the groundwork for each of the studies that we have conducted over the past three years as part of our Cracking the Code: Influencing Millennial Science Engagement study.
To wrap up our project, we conducted another large
During the course of our ongoing collaboration with KQED, my fellow academic researchers and I have learned that science media professionals are especially interested in improving strategies for headline design, with the goal of increasing audience engagement. Their intuitions about the importance of headlines are supported by research findings. At least when browsing on social media platforms, media consumers often make decisions about whether to engage with stories based only off of the headline. Moreover, headlines influence the way people interpret the story and the impressions they form
KQED’s science engagement team is on the front lines of making sure our overall science content, which includes science news and our Deep Look videos, are shared and engaged with on our various social media platforms. One of the platforms we use daily to disseminate our science content is Facebook. To better understand the success of our efforts beyond the usual metrics we track, the science engagement team tested a few Deep Look grant-related research questions using Facebook as a parallel research tool to our grant’s more traditional survey related research.
More specifically, Facebook’s