This multiplatform media and science center project is designed to engage audiences in humanity's deepest questions like the nature of love, reality, time and death in both scientific and humanistic terms. Project deliverables include 5 hour-long radio programs for broadcast on NPR stations, public events/museum exhibits at the Exploratorium in San Francisco, kiosks in venues throughout the city, and a social media engagement campaign. The audience of the project is large and diverse using mass media and the internet. But the project will specifically target young, online, and minority audiences using various strategies. The project is designed to help a diverse audience understand the impact of new scientific developments as well as the basic science, technology, engineering and math needed to be responsible, informed citizens. Innovative elements of the project include the unique format of the radio programs that explore complex topics in an engaging and compelling way, the visitor engagement strategy at the Exploratorium, and the social media strategy that reaches niche audiences who might never listen to the radio broadcasts, but find the podcasts and blogs engaging. The Exploratorium will be opening a new building in 2013 and will include exhibits and programs that are testing grounds for this project. This is a new model that aligns the radio content with exhibitions, social media, and in person events at the Exploratorium, providing a unique holistic approach. The project is designed to inspire people to think and talk about science and want to find out more. The evaluation will measure the impacts on the targeted audiences reached by each of the key delivery methods. Data will be collected using focus groups; intercept interviews with people in public places, and longitudinal panels. The focus will be on 5 targeted audiences (young adults, families with children, non-NPR listeners, underrepresented minorities, and adults without college experience). This comprehensive evaluation will likely contribute important knowledge to the field based on this multiple-platform collaborative model.
The Designing Our World (DOW) project centers on science, technology, engineering, and mathematics (STEM) equity and addresses the need for more youth, especially girls, to pursue engineering and fill vital workforce gaps. DOW will integrate tested informal science education (ISE) programs and exhibits with current knowledge of engaging diverse youth through activities embedded in a social context. Led by teams of diverse community stakeholders and in partnership with several local girl-serving organizations, DOW will leverage existing exhibits, girls’ groups, and social media to impact girls’
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TEAM MEMBERS:
Oregon Museum of Science and IndustryAnne Sinkey
WGBH received funding to develop and create NOVA Labs, an online environment that provides teen audiences with an online research lab, educational content, and the opportunity to engage with authentic data, tools, and processes to investigate scientific questions. This work has begun with the development of a first pilot lab, called The Sun Lab. NOVA Education created and launched this lab in early summer 2012. Examining the site in its pilot form, the Lifelong Learning Group (LLG) engaged in a formative evaluation to support refinements and improvements in the design of subsequent NOVA Lab
NOVA Labs (www.pbs.org/nova/labs) is a web-based platform designed for use by educators, students, and teens to engage learners with authentic data, processes, and tools of working scientists. The present evaluation study sought to investigate the outcomes achieved by users of the third NOVA Labs platform developed: Cloud Lab. The intended outcomes identified for student users were that they would: • Be able to successfully work with the real data provided in the Cloud Lab; • Demonstrate ability to interpret and use scientific data and tools; • Engage with real scientific data through the
This poster describes the work accomplished by August 2014 for the NSF-funded project "Science of Sharing: Investigating Cooperation, Competition, and Social Interdependence." It was presented at the 2014 AISL PI Meeting in Washington, DC.
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. It describes an exhibit developed for bus transit stations designed to reach underrepresented groups in Portland.
This final report summarizes the findings from three summative evaluation activities conducted by Serrell & Associates and the Oakland Museum of California with visitors to the newly renovated, reinstalled, and reinterpreted Gallery of California Natural Sciences in April and July 2014: the stay-time study, the cued questionnaire study, and the personal connections study.
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TEAM MEMBERS:
Serrell & AssociatesBeverly SerrellMary T. Faria
The Gallery of California Natural Sciences hosted four preview events before officially opening all sections. The target audiences for the evaluation of developing exhibits were Members and the general public with a focus on families. Researchers collected qualitative data in response to prototypes and developing exhibits for the Introduction and Oakland Sections, as well as for the developing Now and Then and Coastal Issues Lounges, and for the prototyping of live gallery animations. An exit survey was also administered to capture narrative, qualitative responses to visitors’ experience of
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TEAM MEMBERS:
Oakland Museum of CaliforniaMary T. Faria
This report summarizes findings from an evaluation of the NSF-funded project: Two Eyes, 3D. Through collaborations with two museums, the project sought to develop and test learning outcomes for stereoscopic (3D) resources. More specifically, the external evaluation—conducted by Rockman Et Al—sought to determine the perceived value of using stereoscopic technology within museums and planetariums, uncover best practices for implementation of stereoscopic resources, and further explore best practices for research partnerships within museum settings.
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TEAM MEMBERS:
American Association of Variable Star ObservrsJennifer Borland
resourceresearchMuseum and Science Center Programs
Front-line educators are arguably critical to the visitor experience at museums and science centers across the country. However, little research exists to inform staff facilitation strategies or professional development efforts. In this article, we describe the results of a qualitative study of 63 staff family interactions in a science center, focusing particularly on the role of adult family members. We observed three distinct phases of interaction, during which adult family members acted as gatekeepers to deeper staff engagement. The results suggest that in order to successfully facilitate
NNOCCI is a collaborative effort led by the New England Aquarium with the Association for Zoos and Aquariums, the FrameWorks Institute, the Woods Hole Oceanographic Institution, the National Aquarium in Baltimore, Monterey Bay Aquarium, the New Knowledge Organization in partnership with Penn State University and the Ohio's Center for Science and Industry. With support from the National Science Foundation Climate Change Education Partnership program, NNOCCI's goal is to establish a national network of professionals who are skilled in communicating climate science to the American public.
This poster was presented at the 2014 AISL PI Meeting held in Washington, DC. The goal of the project is to establish practices for combining public participation in scientific research (citizen science) with DNA-based species identification (DNA barcoding) to scale-up and improve the accuracy of research projects that monitor animal and plant species in the sea and on land as they respond to climate and environmental changes.
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TEAM MEMBERS:
Mount Desert Island Biological LaboratoryKaren James