Kera Collective conducted two rounds of program evaluation to understand the experience and impact of Coastal Maine Botanical Garden’s (CMBG) Advanced Studies in Professional Horticulture programs, which vary in format from standalone lectures to multi-session certificate courses.
We examined an approach to reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of access, by removing barriers to participation by embedding science into unexpected places, with those of inclusion, by designing activities that speak to the learning identities of participants.
Brooklyn Botanical Garden, Brooklyn NY
Audience Research for a New Garden, 2016
The Brooklyn Botanic Garden (BBG) contracted Randi Korn & Associates, Inc. (RK&A), to conduct a study of visitors to the Discovery Garden. The goal of this study was to assess the successes and challenges of the exhibition and accompanying interactive elements to support the BBG in improving the Discovery Garden.
How did we approach this study?
RK&A used three methodologies to address the study objectives, based on specific outcomes developed by BBG for the Discovery Garden. Data were collected through
This article describes a design-based research (DBR) study conducted as part of a larger initiative, Science on the Move, intended to bring non-facilitated and unexpected science, technology, engineering, and math (STEM) learning experiences to public transit stations. Drawing from prior research on situational interest, pedestrian navigation, and design affordances, the study was intended to (a) support the development of exhibit prototypes in transit stations and (b) build a theoretically-grounded conjecture map of multi-stage visitor attention, including factors which support or discourage
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of proposed “Context Clues.” A Context Clue is an interpretive strategy that uses images, product samples or other objects, and interpretive text to assist visitors in connecting to the big idea: plants are important to people. How did we approach this study? The overall purpose of the evaluation was to determine how to best use Context Clues to communicate the relationship between plants and people. Therefore, RK&A interviewed 40 walk-in visitors who experienced three Context Clues in
This study of American adults’ attitudes towards children’s experiences in nature was based on survey data from 2,138 people who participated in an independently commissioned, online consumer survey in February 2010. The Encouraging Children’s Nature Experiences Scale (EC-NES) was created to assess adult attitudes and beliefs surrounding encouragement of children’s nature experiences. While a great deal of empirical research has already been undertaken to demonstrate the value and impact of these experiences, not all of the research has been adopted by the public. The EC-NES scale was designed
This nationwide study sought to detect and evaluate the shifting priorities of today's attractions visitors and how their needs and wants drive their behavior. The data revealed trends in how people view, plan for, and react to their world as they travel throughout the country. The research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era.
In this paper, researchers at the University of Queensland discuss findings from investigations on conservation learning at two Queensland ecotourism sites—a three hour whale watching cruise operating from the Gold Coast and turtle viewing at Mon Repos Turtle Rookery, Bargara. The researchers present a set of five challenges they faced in this research, as a warning to all who might dare to attempt similar studies. Their experience has demonstrated that the famous adage of show business, “Never work with children or animals” can indeed apply in wildlife tourism research.
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TEAM MEMBERS:
Karen HughesRoy BallantyneJan Packer
This article summarizes methodology and key findings from research to determine the effectiveness of several aspects of the Old Woman Creek National Estuarine Research Reserve on Lake Erie visitor center for providing public information about the value of estuaries. Researchers investigated how knowledge and attitudes of adults change with each visit, the factors that contribute to differing visitor experiences, how types of exhibits, readability, and placement relate to knowledge changes, and if a computer can serve as a testing device in a visitor center.
The Huntington asked Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation to study the impact of Plants are up to Something, a National Science Foundation (NSF)-funded exhibition in the Rose Hills Foundation Conservatory for Botanical Science. The study was specifically designed to examine visitors’ behavior in the exhibition, including engagement with science; understanding of the overall exhibition message; and understanding of and attitudes toward plants. RK&A conducted the first summative evaluation of Plants are up to Something in 2006 and it revealed findings worthy of
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Huntington Library, Art Collections, and Botanical Gardens
A NSF EArly-concept Grant for Exploratory Research (EAGER) was awarded to Principal Investigator John Fraser, PhD, AIA, in collaboration with co-Principal Investigators, Mary Miss and William Solecki, PhD, for City as Living Laboratory for Sustainability in Urban Design (CaLL). The CaLL project explored how public art installations can promote public discussion about sustainability. The project examined the emerging role of artists and visual thinkers as people with the skills to encourage conversation between scientists and the public. The grant supported an experimental installation