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resource evaluation Media and Technology
Peg + Cat is a popular broadcast television series, developed by The Fred Rogers Company and airing on PBS, in which a girl named Peg and her sidekick, Cat, solve everyday problems using mathematics, creativity, persistence, and humor. Peg + Cat: Developing Preschoolers’ Early Math Skills was a three-year project, funded by the National Science Foundation, that aimed to impact children’s interest and engagement with mathematics, as well as their development of positive social-emotional skills. The project supported early math learning via the creation of additional Peg + Cat episodes, online
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resource research Media and Technology
PBS has a long history of creating award-winning children’s media and has published a wide range of free educational apps. PBS stations often seek organizational partnerships for help in reaching families with the free digital resources they produce. One such collaboration is between WGBH and ALSC as we together introduce a new series of apps developed with National Science Foundation funding. These PEEP Family Science apps feature characters children love from the Emmy Award-winning preschool STEM series on public television, PEEP and the Big Wide World—combining brief, animated stories with
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TEAM MEMBERS: Gay Mohrbacher
resource research Media and Technology
The Brains On! exploratory research study was guided by three overarching research questions: Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts? How are Brains On! listeners using the podcast and engaging with its content? What kinds of impacts does Brains On! have on its audiences? These questions were answered through a three-phase mixed-methods research design. Each phase informed the next, providing additional insights into answering the research questions. Phase 1 was a review of a sample of secondary data in the
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TEAM MEMBERS: Amy Grack Nelson Scott Van Cleave Juan Dominguez Reba Isaak
resource research Media and Technology
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project. Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic. The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
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resource research Media and Technology
"PLUM RX: Researching a new pathway for bringing active science exploration to urban families" is a project that makes use of public media resources to create innovative opportunities to bring environmental science learning to the hard-to-reach audience of urban families. As part of this project, media producers at WGBH and researchers at EDC worked together to: (1) develop a new pathway for bringing active environmental science exploration to urban families with children ages 6-9; (2) expand PLUM LANDING’s media assets to support urban families and informal educators when engaging in
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TEAM MEMBERS: Marisa Wolsky Mary Haggerty Jessica Andrews Marion Goldstein Lauren Bates Jamie Kynn Elizabeth Pierson Lisa Famularo Kelley Durham
resource research Media and Technology
This report looks across multiple phases of work to discuss the PLUM Rx project’s contribution to broader knowledge about supporting children’s active, outdoor science exploration in informal, urban settings. The PLUM LANDING Explore Outdoors Toolkit that resulted from this work is designed for use by outdoor prescription programs and a broad range of informal education programs serving urban children and families. This report describes (1) the rationale for the design principles that guided Toolkit development, (2) the Toolkit components developed in accordance with the design principles; and
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TEAM MEMBERS: Marisa Wolsky Mary Haggerty Jessica Andrews Marion Goldstein Lisa Famularo Jamie Kynn Elizabeth Pierson
resource evaluation Media and Technology
This third and final report reflects on the entire three-year grant period. It offers the External Review Team’s overall assessment and observations about the accomplishments and challenges experienced by the Child Trends Team while implementing the proof-of-concept study. It further presents several open questions and opportunities for future consideration.
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TEAM MEMBERS: Toufic Hakim
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

This RAPID project was submitted in response to the NSF Dear Colleague letter (NSF 17-128) related to Hurricane Harvey along the Gulf Coast. The PBS NewsHour team will produce 9 stories for national distribution using multiple broadcast and online channels that will engage the public and increase their understanding of the science and engineering research being conducted to better predict and mitigate the impact of future storms. Hurricane Harvey was the first of several storms in 2017 that hit first Texas then Florida and the Caribbean creating unprecedented devastation. This project aims to help the public better understand the science behind storms, and how scientists and engineers are actively collecting data, developing new models, using new technologies, and studying the environmental recovery. The PBS NewsHour team has in place experienced science journalists, production facilities, and a distribution network that can quickly develop media stories based on the work of scientists and engineers in the field, many of whom are funded by NSF. The NewsHour has a strong track record of telling stories that are scientifically accurate yet highly engaging and understandable to a diverse audience. Researchers from several universities including Texas A&M, Rice University, and Norfolk State University are advising the NewsHour team and may also be featured in some of the media. The team will also use their existing collaboration with education researchers at New Knowledge, Inc. to seek audience feedback on proposed/produced media.

The potential audience reach of these stories is extensive. Stories that are broadcast on the nightly PBS NewsHour reach 1.6 million people. The NewsHour's website currently reaches 6 million while their YouTube channel has 40 million views. They have a growing audience of younger viewers who mainly get their news on social media channels such as ScienceScope and Apple News. EXTRA is another service offered just for teachers.
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TEAM MEMBERS: Patti Parson
resource research Media and Technology
This research brief highlights findings from the proof of concept pilot year of the Child Trends News Service project. It explores what we have learned regarding best practices for communicating with and engaging Latino parents through short messages on research-informed parenting practices. The findings are grounded in research that substantiates the need to amplify access to child development research, particularly among low-income Latino families; and in communication science research that demonstrates the value of the news media as an information source for child development research.
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TEAM MEMBERS: Alicia Torres Selma Caal Luz Guerra Angela Rojas
resource research Media and Technology
Previous research has identified parental involvement—the ways parents and other caring adults interact with children in and outside of the home, and the kinds of learning materials with which parents surround children—as key to helping children develop knowledge and skills in literacy and math (Bassok, Finch, Lee, Reardon, & Waldfogel, 2016; Burgess, Hecht, & Lonigan, 2002; Niklas, Nguyen, Cloney, Tayler, & Adams, 2016; Sénéchal & LeFevre, 2002; Skwarchuk, Sowinski, & LeFevre, 2014). Parental support may be critical to children’s developing knowledge and understanding in science as well.
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TEAM MEMBERS: Megan Silander Todd Grindal Naomi Hupert Elisa Garcia Kea Anderson Philip Vahey Shelley Pasnik
resource evaluation Media and Technology
The Crowd & The Cloud, a three-year project, developed by Passport To Knowledge and funded by the National Science Foundation, uses multimedia to engage different audiences around citizen science and crowdsourcing. The project team created four episodes of a broadcast television series, which appeared on PBS stations and via PBS.org, an interactive website, and a robust social media presence in an attempt to reach three target audiences: the general public, scientists, and citizen scientists. Rockman et al (REA), an independent educational research and evaluation firm, conducted an external
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TEAM MEMBERS: Camellia Sanford-Dolly Saul Rockman Fatima Carson Julia Li
resource research Media and Technology
This article explores science communication from the perspective of those most at risk of exclusion, drawing on ethnographic fieldwork. I conducted five focus groups and 32 interviews with participants from low-income, minority ethnic backgrounds. Using theories of social reproduction and social justice, I argue that participation in science communication is marked by structural inequalities (particularly ethnicity and class) in two ways. First, participants’ involvement in science communication practices was narrow (limited to science media consumption). Second, their experiences of exclusion
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TEAM MEMBERS: emily dawson