This is the third of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on steps for conducting media research and research protocals.
This is the second of three guides for media practitioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on ways to identify your missing audience.
This is the first of three guides for media practioners, evaluators and researchers about some of what was learned through the project Cracking the Code: Influencing Millennial Science Engagement. This guide focuses on possible practices for creating an audience research collaboration for media professionals, evaluators and communication researchers.
Numeracy is not a luxury: numbers constantly factor into our daily lives. Yet adults in the United States have lower numeracy than adults in most other developed nations. While formal statistical training is effective, few adults receive it – and schools are a major contributor to the inequity we see among U.S. adults. That leaves news well-poised as a source of informal learning, given that news is a domain where adults regularly encounter quantitative content. Our transdisciplinary team of journalists and social scientists propose a research agenda for thinking about math and the news. We
Kid-focused STEM podcasts have grown in popularity over the years, but the ISE field lacks knowledge of the impact and value of this medium as a means for engaging children and families in science learning and discovery. This research summary shares the results of an exploratory study of the popular children's science podcast, Brains On!, in an effort to being to fill this knowledge gap.
The research was guided by three overarching research questions:
Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts?
How are Brains On
This report, prepared for The Jim Henson Company, shares findings of a sub-study investigating the types of support parents and caregivers need when navigating and using the second-screen Splash and Bubbles for Parents app. This study originated from a prior field study finding indicating families would benefit from support around the app since it represents a new kind of digital tool. In partnership with local Public Broadcasting Service (PBS) stations, we provided parents and caregivers more detailed support around the features of the app. Based on survey and interview findings, parents and
The Splash and Bubbles for Parents app is a second-screen digital resource for parents and caregivers to support young children’s learning of ocean science. This report, prepared for The Jim Henson Company, shares findings of a field study conducted to examine the promise of the app in supporting parents’ and caregivers’ behaviors and attitudes toward science and technology; families’ joint engagement with media (adults and children watch and play together); and children’s science learning. Findings indicate that parents and caregivers found the app helpful for supporting their children’s
In this paper, we examine the relationship between participants’ childhood science, technology, engineering, and mathematics (STEM) related experiences, their STEM identity (i.e., seeing oneself as a STEM person), and their college career intentions. Whereas some evidence supports the importance of childhood (i.e., K‐4) informal STEM education experiences, like participating in science camps, existing research does not adequately address their relationship to STEM career intention later in life. Grounding our work in identity research, we tested the predictive power of STEM identity on career
Research shows that news consumption plays a positive role in youths' environmental engagement. This article examines if this also holds true for sceptics by comparing Swedish climate change sceptics with non-sceptical youngsters in their early and late adolescence. We conceptualise news consumption as foci of public connection and orientation rather than a source of environmental information. The results show that in their early teens, heavy news consumers among both sceptics and non-sceptics are indeed more engaged with environmental issues than their less news-oriented peers. However, in
On October 1, 2015, Oregon Public Broadcasting (OPB) was awarded a 3‑year grant of 2.7 million dollars from the National Science Foundation (NSF) to fund the project Hacking Your Mind (award number 1515520). A major public and social media project, Hacking Your Mind (HYM) planned to engage Americans with the new discoveries being made in the social, behavioral, and economic sciences and the remarkable insights these discoveries offer into how individuals make numerous daily decisions and judgments, as well as the broader impact of this highly personal phenomenon on nearly every aspect of
This NOVA multiplatform media initiative consisted of a 2-hour nationally broadcast PBS documentary, Polar Extremes; a 10-part original digital series, Antarctic Extremes; an interactive game, Polar Lab; accompanying polar-themed digital shorts, radio stories, text reporting, and social media content; a collection of educational resources on PBS LearningMedia; and community screening events and virtual field trips for science classrooms. Across multiple media platforms the project’s video content had nearly 13 million views.
The research explored the potential for informal STEM learning
PEEP Family Science is designed for parents and their three- to five-year-old children, especially those from low-income families who are served by home visiting organizations. A media-based project featuring the preschool public television science program PEEP and the Big Wide World, it includes animated stories, live-action videos with real children, hands-on science activities, and educational resources designed to support parents and home visiting educators. PEEP Family Science comes in the form of four apps, one for each science unit: ramps, colors, sounds, and shadows. Once downloaded