StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
The 2009 International Year of Astronomy coincides with the dimming and brightening of a variable star that can be seen with the naked eye. The American Association of Variable Star Observers and the Adler Planetarium and Astronomy Museum are organizing a new citizen program called STARS (Science Through Astronomical Research) that engages 8,000 amateur astronomers and non-astronomers in measuring brightness changes in the star Epsilon Aurigae, analyzing their observational data, and developing and testing their own explanatory hypotheses. The goals of the project are to increase public understanding of science by involving citizens in active research on an accessible, yet enigmatic astronomical phenomenon, and disseminate lessons learned to other citizen science programs. A mixed methods evaluation study is monitoring the implementation and impact of the program. The project should (1) increase the number of non-astronomers who take up astronomy as a hobby, (2) increase the number of amateur astronomers who participate in other citizen science-related astronomical activities (for example, sky surveys), and (3) increase the number of non-science oriented citizens who become more interested in science. A research study is investigating how a large-scale informal citizen science project changes public understanding of scientific inquiry.
The Astronomical Society of the Pacific, in collaboration with the Institute for Learning Innovation, will implement "Sharing the Universe." This research and implementation project is designed to include both a comprehensive, two-phased research component, as well as a large-scale national dissemination. The intended impacts are to improve the quality and effectiveness of informal science education activities provided by amateur astronomers; increase the frequency of public engagements in astronomy; and broaden the variety of events and diversity of the outreach to include underserved and underrepresented audiences. The project will create a community of practice using club leaders to improve astronomy clubs nationwide through research tools, training and outreach skills. Project deliverables include Phase I research which is designed to gain an understanding of how outreach-orientated clubs function and identify strategies that make successful clubs effective. Phase II will examine a core group of 20 clubs in detail to further understand the outreach culture while using interventions developed from the Phase I results such as a training DVD, Online Resource Library, Outreach Toolkit and a robust community of practice. The final deliverable will be the dissemination of proven strategies and best practices revealed by the research to 200 diverse astronomy clubs across the country. Strategic impact will be realized in increased outreach capacity among amateur astronomers and a strong model for astronomy clubs with proven best practices and resources. It is anticipated this project will reach more than 4,400 amateur astronomers and indirectly impact more than one million Americans in astronomy clubs in four years. Inverness Research will conduct the summative evaluation of the project.
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC) are highlighting the results of Dr. Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (OCE-0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at PSC. Kelley\'s graduate students are actively involved in the exhibit and outreach components. The target audience for "Life in Extreme Environments" is the approximately 800,000 U.S. and international visitors to PSC, including a significant number of urban, underserved minorities. This CRPA project will become a component of the existing Portal to the Public exhibit. This exhibit kiosk will subsequently be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit will be fabricated and evaluated by PSC staff.
In this Communicating Research to Public Audiences (CRPA) project, the University of Washington and the Pacific Science Center (PSC, Seattle) are highlighting the results of PI Kelley's active research discoveries about deep-sea life located on active hydrothermal vents of the ocean floors (NSF award OCE 0426109). The STEM content of this project includes oceanography, marine biology, and ecology. The project team will develop a multimedia, interactive kiosk exhibit that builds on the existing Portal to the Public project at the PSC. Kelley's graduate students are actively involved in the exhibit and outreach components of this CRPA. The target audience for 'Life in Extreme Environments' is the ~800,000 U.S. and international visitors to the PSC, which also includes a significant number of urban, underserved minorities. This CRPA project is a component of the existing Portal to the Public exhibit. After \'Life in Extreme Environments\' ends at the PSC, this exhibit kiosk will be made available to other scientists to promote research and related topics in their respective disciplines. The exhibit is being fabricated and evaluated by the staff at the Pacific Science Center.
'Be a Scientist!' is a full-scale development project that examines the impact of a scalable, STEM afterschool program which trains engineers to develop and teach inquiry-based Family Science Workshops (FSWs) in underserved communities. This project builds on three years of FSWs which demonstrate improvements in participants' science interest, knowledge, and self-efficacy and tests the model for scale, breadth, and depth. The project partners include the Viterbi School of Engineering at the University of Southern California, the Albert Nerken Engineering Department at the Cooper Union, the Los Angeles Museum of Natural History, and the New York Hall of Science. The content emphasis is physics and engineering and includes topics such as aerodynamics, animal locomotion, automotive engineering, biomechanics, computer architecture, optics, sensors, and transformers. The project targets underserved youth in grades 1-5 in Los Angeles and New York, their parents, and engineering professionals. The design is grounded in motivation theory and is intended to foster participants' intrinsic motivation and self-direction while the comprehensive design takes into account the cultural, social, and intellectual needs of diverse families. The science activities are provided in a series of Family Science Workshops which take place in afterschool programs in eight partner schools in Los Angeles and at the New York Hall of Science in New York City. The FSWs are taught by undergraduate and graduate engineering students with support from practicing engineers who serve as mentors. The primary project deliverable is a five-year longitudinal evaluation designed to assess (1) the impact of intensive training for engineering professionals who deliver family science activities in community settings and (2) families' interest in and understanding of science. Additional project deliverables include a 16-week training program for engineering professionals, 20 physics-based workshops and lesson plans, Family Science Workshops (40 in LA and 5 in NY), a Parent Leadership Program and social networking site, and 5 science training videos. This project will reach nearly one thousand students, parents, and student engineers. The multi-method evaluation will be conducted by the Center for Children and Technology at the Education Development Center. The evaluation questions are as follows: Are activities such as recruitment, training, and FSWs aligned with the project's goals? What is the impact on families' interest in and understanding of science? What is the impact on engineers' communication skills and perspectives about their work? Is the project scalable and able to produce effective technology tools and develop long-term partnerships with schools? Stage 1 begins with the creation of a logic model by stakeholders and the collection of baseline data on families' STEM experiences and knowledge. Stage 2 includes the collection of formative evaluation data over four years on recruitment, training, co-teaching by informal educators, curriculum development, FSWs, and Parent Leadership Program implementation. Finally, a summative evaluation addresses how well the project met the goals associated with improving families' understanding of science, family involvement, social networking, longitudinal impact, and scalability. A comprehensive dissemination plan extends the project's broader impacts in the museum, engineering, evaluation, and education professional communities through publications, conference presentations, as well as web 2.0 tools such as blogs, YouTube, an online social networking forum for parents, and websites. 'Be a Scientist!' advances the field through the development and evaluation of a model for sustained STEM learning experiences that helps informal science education organizations broaden participation, foster collaborations between universities and informal science education organizations, increase STEM-based social capital in underserved communities, identify factors that develop sustained interest in STEM, and empower parents to co-invest and sustain a STEM program in their communities.
Taking NPASS (National Partnerships for Afterschool Science) to Scale builds on a previously funded effort (DRL 0515549) designed to provide professional development for out-of-school time (OST) science trainers, administrators, and frontline staff in collaboration with the California School-Age Consortium, the Georgia Afterschool Investment Council, The After-School Institute, Minnesota School Age Child Care Alliance, University of Missouri-Columbia, University of New Hampshire, and the Ohio Child Care Resource and Referral Association. Rutgers University-New Brunswick. The primary target audiences for this project are OST science trainers, administrators of statewide OST networks and frontline staff as well as youth participating in afterschool programs, most of whom are from traditionally underserved and economically challenged groups. Deliverables include three-day, semi-annual train-the-trainer institutes; annual seminars for NPASS leaders; professional development tools; science kits; and the NPASS website. The project design consists of four levels of management and delivery. At Level 1, the NPASS2 primary partners, EDC and the Boston Children's Museum, provide three-day state-based OST Science Trainer Institutes on a semi-annual basis. The Science Trainer Institutes combine hands-on experience with pedagogical training in informal science learning, youth development, and the logistics of working with OST sites. During Level 2, the eight State Leadership Teams recruit two cohorts of OST practitioners to attend Science Trainer Institutes. The new Science Trainers then identify OST sites to attend a series of half-day science trainings in Level 3. Each session introduces and models new science projects for use in afterschool settings, including the NSF-funded Design It! or Explore It! materials. Finally, at Level 4, OST sites serving children from predominantly underserved and underrepresented populations are invited to join the NPASS2 initiative. OST sites receive a materials kit and guide for the activities at each training session. It is estimated that as many as 10 OST state leaders and 100 science trainers will be reached at 750 community sites serving 22,000 youth. The combined intervention has the potential to change the OST landscape. The project evaluation to be conducted by the Goodman Research Group (GRG) employs a longitudinal design to determine participants' growth over time and the magnitude of change among the variables. The formative evaluation is designed to assess the development of the project's deliverables while the summative evaluation focuses on professional audience impacts. The NPASS2 summative evaluation examines the OST science trainers, OST state network administrators, youth workers, and site administrators through a baseline survey, in addition to annual questionnaires and interviews of network administrators and OST site administrators. The pre-post design measures changes in trainers' understanding, attitudes, behavior, and skills related to informal STEM education research or practice. To maximize the efficiency and authenticity of the evaluation, GRG will use the SET/STEM Leader Competencies Rubric currently being developed jointly by EDC in collaboration with the National 4-H Council\'s SET PD Committee.
Tornado Alley is a large-format 2D/3D film and comprehensive outreach program exploring the science behind severe weather events. The project focuses on cutting-edge developments in the fields of meteorology and earth science, demonstrating weather monitoring technologies. The project spotlights the current research of the VORTEX 2 (V2) project--the most ambitious effort ever to understand the origins, structure and evolution of tornadoes. The principle target audiences are science museum audiences, with additional special attention to under-served, rural mid-western communities, which will be served by digital 3D screenings. The film will be produced by Graphic Films and Giant Screen Films and distributed by Giant Screen Films. The Franklin Institute will create and manage outreach to professional audiences. Informal Learning Solutions will conduct formative evaluation; RMC Research Corporation will conduct summative evaluation of the project. The film, produced by Paul Novros (PI) and directed by Sean Casey, will collaborate closely with the V2 team, led by Dr. Josh Wurman, and consult with the project advisors to assure clarity and accuracy of the science being presented. A distance-learning initiative to serve educators--both formal and informal--will be managed by Karen Elinich (co-PI) of The Franklin Institute. The project's innovative outreach strategies leverage the mobility of the tornado intercept vehicle (TIV) built by Sean Casey, and the Doppler on Wheels and MGAUS (weather balloon vehicles) to bring scientists and weather-monitoring technology into direct contact with audiences. Outreach to underserved audiences, especially rural audiences, will provide opportunities for interactions with V2 PIs and their students, who serve as role models in science careers. In addition, cyber infrastructure will allow groups of educators to interact remotely with V2 researchers and experience visualizations of weather data. The film and ancillary materials will be translated into Spanish. The project serves as a model for the dissemination of the methods and results of a specific major NSF hard-science research endeavor to the general public through ISE products and activities. The goal of the project is for the audience to increase their knowledge and understanding of the scientific process, learn what meteorologists do, what technologies are used in meteorology and weather science and the factors and forces in meteorological events. It is intended that young audience members will also develop and interest in weather science and potential careers in science and engineering. In the first five years of the film\'s release, the audience is anticipated at 7 million plus. In addition, the live outreach events are expected to engage approximately 40,000-60,000 individuals.
The Community Collaborative Rain, Hail and Snow (CoCoRaHS) network is an existing backyard citizen science project that is enhancing the research efforts of scientists and promoting climate literacy among the public by engaging volunteers in precipitation-monitoring activities. More than 14,000 volunteer citizen scientists of all ages in 50 states currently measure precipitation from their homes, schools, public areas and businesses using rain gauges, snow rulers and hail pads, and then post their data to the CoCoRaHS website. Building on this work, the current Broad Implementation project is enhancing CoCoRaHS' network and making it possible for more people from across the country to monitor precipitation. The enhancements include (1) installing a new generation of data entry, storage, management, analysis and visualization tools, (2) collecting evapo-transpiration data to improve scientists' water cycle models, (3) revising and creating new citizen science training materials (print and multimedia), (4) expanding national collaboration and outreach via integration of social networking and mobile device technologies, and (5) developing a standards-aligned K-12 education outreach component that has a national reach. Citizen scientists are being equipped and trained to be neighborhood climate data analysts and are provided with new tools for data analysis and inquiry learning. The enhancements will allow new collaborations between museums and science centers, targeted outreach to underserved audiences, and recruitment of thousands of new volunteers for the CoCoRaHS network. Through a partnership with the National Association of Conservation Districts, the project will conduct educational outreach to all 3,140 counties in the country. Anticipated results include increased numbers of people, particularly younger people, participating in precipitation-monitoring activities, and increased participant knowledge, skills, interest, and involvement in climate science and scientific inquiry. Building the project's capacity to involve 20,000-50,000 more volunteers across nation will increase the density of precipitation-monitoring stations, providing scientists with higher quality weather data.
The ScienceMakers: African Americans and Scientific Innovation is a three-year project designed to increase awareness of the contributions of African American scientists, raise awareness of STEM careers, and increase understanding of STEM concepts through the creation of education, media, and career resources. The project team is supplemented with an extensive advisory board of STEM education, museum, and community professionals, as well as representatives from partnering science centers. Project partners include the St. Louis Science Center, Liberty Science Center, New York Hall of Science, Pacific Science Center, Franklin Institute, COSI Columbus, Lawrence Hall of Science, SciWorks, Detroit Science Center, and MOSI Chicago. Additional collaborators include middle and high schools with high minority populations. Project deliverables include a fully accessible multi-media archive of video oral histories of 180 African American scientists and web resources and contests utilizing Web 2.0 and 3.0 applications such as social networking tools that foster engagement and build community around the ScienceMakers. Public programs for youth and adults at science museums, after-school programs, and community organizations highlight African American contributors, and encourage interest in science and science careers and the ScienceMakers DVD Toolkit expand the reach of this innovative project. Intended impacts for youth and adults consist of increased awareness of STEM concepts and career options, exposure to African American scientists, awareness of the contributions of minority scientists, and 21st century skills. Intended impacts on professional audiences include increased awareness and understanding of STEM careers and workforce diversity, 21st century skills, and STEM career options. The project evaluation, conducted by Knight-Williams Research Communications, utilizes a mixed-methods approach. The evaluation assesses the impact of the oral history archive, public programs, and other deliverables on public and professional audiences' knowledge, interest, and awareness of the contributions of African American scientists, STEM concepts, and STEM careers. The evaluation also includes an ethnography which examines factors that contribute to success in STEM careers by African-American scientists. The ScienceMakers significantly expands the world\'s largest searchable oral history archive and may have an enduring impact on research and practice in the field of informal science education. The project has the potential to enrich programs and exhibits, while raising awareness of the contributions of African-American scientists among informal science education professionals and the general public.
The STAR Library Education Network: a hands-on learning program for libraries and their communities, (STAR_Net for short) is led by the National Center for Interactive Learning (NCIL) at the Space Science Institute (PI: Paul Dusenbery). STAR stands for Science-Technology, Activities and Resources. Team members include NCIL staff, the American Library Association (ALA), Lunar and Planetary Institute (LPI), and the National Girls Collaborative Project (NGCP). STAR_Net is developing two comprehensive, informal education programs: Discover Earth and Discover Tech. The project also includes a comprehensive evaluation plan and a research component that explores how public libraries can serve as a STEM learning center in rural, underserved communities. STAR_Net is supported through a grant from the National Science Foundation. The STAR_Net project includes two traveling library exhibits: Discover Earth: A Century of Change and Discover Tech: Engineers Make a World of Difference. The Discover Earth exhibition features interactive, multimedia displays that allow exhibit visitors to interact with digital information in a dynamic way, encouraging new perspectives on our planet. Discover Tech introduces the many extraordinary ways that engineers solve problems to help people and societies around the world. Similar to a science center experience, visitors and families will be able to explore and tinker with their own engineering solutions. A number of STEM activities and resources will be developed by project staff and by other organizations to help librarians and community partners offer a wide variety of programs for their patrons. Besides the traveling exhibits and programs, STAR_Net also includes library staff training (online and in-person) and a Community of Practice (CoP) for librarians (including non-host librarians) to interact and partner with STEM professionals and organizations. NCI's Kate Haley Goldman and staff from Evaluation and Research Associates are conducting the project's evaluation.
The purpose of the ETOM project is to develop a "user's guide" to the present and projected energy resources of our planet and the relationship to climate change. It will prototype and evaluate new ways of providing the public with the information and online tools to make wiser choices about powering homes, schools, businesses, and communities. The project uses a hybrid model of science communication that includes video, in-person presentations, and Web 2.0 social networking. National PBS broadcasts of three hour long programs, with two new specials premiering on Earth Day 2012, will reach large audiences influencing the understanding of climate change and the potential of renewable energy in measurable ways. Events at four science centers and natural history museums located across the country will explore how increased knowledge of Earth Science through in-person presentations informs behavior. The project's social networking tools and resources will motivate and support accessible real-world activities. An online "Energy Gauge" will allows users to find rebates, explore driving and diet, and make choices that can save money and reduce carbon emissions. The core project team includes Richard Alley, chair of the National Academy of Sciences panel on Abrupt Climate Change, who will host the television programs. Outreach partners include science centers across the nation and the Society for the Advancement of Chicanos and Native Americans in Science. The project will leverage existing NSF-supported projects such as the Future Earth Initiative led by the Science Museum of Minnesota. Rockman Et Al will evaluate the project impacts working from front-end to summative stages to understand the reactions of media, online, and on-site users. Proposed project impacts include increasing participants' understanding of how the Earth's system is affected by human uses of energy and the impact of those energy uses on climate. Other impacts include changes in attitude and behavior affecting individual uses of energy. Evaluations will be conducted with TV show viewers as well as science center and website visitors using quasi-experimental, quantitative, and qualitative study designs.