This paper discusses the Museum Impact and Evaluation Study, a research collaborative originated by the Museum of Science and Industry in Chicago, and made up of nine museums from across the country. The intent of the study was to reach toward understanding the long-term outcomes of museums visits, focusing on the relationships that develop between visitors and museums and exhibits within museums over time. This overview provides a summation of the project's scope, research process, plan, and current status.
In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
This paper explains the Interactive Experience Model, which encompasses the actions that the visitor is engaged in during a museum visit. This model is useful for thinking about issues related to museum learning and provides a framework for understanding the totality of the museum experience--a socially, cognitively, kinesthetically, and aesthetically rich experience.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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TEAM MEMBERS:
David T. Guernsey, Jr.Douglas Robideaux
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez