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resource research Media and Technology
Multi-site evaluations are becoming increasingly common in federal funding portfolios. Although much thought has been given to multi-site evaluation, there has been little emphasis on how it might interact with participatory evaluation. Therefore, this paper reviews several National Science Foundation educational, multi-site evaluations for the purpose of examining the extent to which these evaluations are participatory. Based on this examination, the paper proposes a model for implementing multi-site, participatory evaluation.
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TEAM MEMBERS: Frances Lawrenz Douglas Huffman
resource research Public Programs
This article presents a contextual model of learning that examines visitor learning in museums. It explores features of the model, factors that can influence learning in a museum setting, and challenges associated with teaching in a museum context.
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TEAM MEMBERS: James Kisiel
resource research Exhibitions
This study was undertaken to isolate characteristics of interactive exhibits that are particularly effective in attracting and holding the attention of visitors in a science museum. Forty-seven visitors were tracked through two adjacent exhibitions, comprising a total of 61 interactive exhibits. Four exhibit characteristics were identified and examined: technological novelty, user-centeredness, sensory stimulation, and open-endedness. Regression analyses show that two of these characteristics, technological novelty and open-endedness, help to account for the variance in average visitor holding
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TEAM MEMBERS: Cody Sandifer
resource research Exhibitions
By pursing delight as a design goal in the creation of exhibits about science and nature, we can solve the 'edutainment' dilemma that plagues producers of informal educational media both in and outside the museum. A hybridized notion of education and entertainment is a misguided design goal, and by rather designing for delight we encourage learning and the creation of memorable experiences. This thesis examines how delight figures into rhetorical demonstrations of nature and the design of exhibits. To build an understanding of the aesthetics of delight in the museum experience, three key
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TEAM MEMBERS: Marti Louw
resource research Public Programs
This research illustrates the efficacy of a new approach for collecting and analyzing family conversational data at museums and other informal settings. This article offers a detailed examination of a small data set (three families) that informs a larger body of work that focuses on conversation as methodology. The dialogic content of this work centers on biological themes, specifically adaptation. The biological principle becomes visible when families talk about survival strategies such as breeding or protection from predators. These themes arise from both the family members and the museum
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TEAM MEMBERS: Doris Ash
resource research Exhibitions
One method for studying visitors in museums is to audiotape their conversations while videotaping their behavior. Many researchers inform visitors of such recordings by posting signs in the areas under scrutiny. An earlier study tested the assumption that visitors notice, read and understand posted signs (Gutwill, 2003). Interviews revealed that 75 percent of visitors leaving a recording area had read and understood the signs. This article describes our attempt at increasing this percentage by placing additional signs on the exhibit elements being used, as well as on the camera itself
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TEAM MEMBERS: Josh Gutwill
resource research Exhibitions
This article describes a front-end evaluation conducted by researchers at the Wildlife Conservation Society's Prospect Park Zoo in planning for the new "In Living Color" exhibit. The evaluation examined how the zoo's average young visitor--a 5.1 year old--thinks and feels about animal coloration.
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TEAM MEMBERS: Kathryn Werntz John Fraser
resource research Exhibitions
This article describes an exhibit evaluation project at the San Diego Natural History Museum, funded by NSF in 2001, which took a participatory approach to better understand their audience. The authors, two participants in this project, discuss their motivations and goals, useful models and lessons learned from a special needs focus group.
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TEAM MEMBERS: Nancy Owens Renner Marianna Adams
resource research Public Programs
This article describes an evaluation project that measured the effectiveness of particular communication strategies in the Kelp Forest feeding program at the Monterey Bay Aquarium. During the Kelp Forest program a volunteer guide (docent) delivers a narration about the Kelp Forest exhibit and has a conversation with a diver feeding the fish in the exhibit. The program concludes with the diver and the volunteer taking questions from the audience. The communication strategies measured in this study were identified by The Ocean Project (TOP), a collaborative initiative where the Monterey Bay
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TEAM MEMBERS: Simone Mortan Steven Yalowitz
resource research Exhibitions
This article discusses the design of casinos, specifically principles of visitor orientation in casinos, and how these principles relate to museums. Floor plans of casinos are compared to floor plans of museums and other visitor centers. Author Stephen Bitgood advises, "Don't follow casino design if you want to be friendly to visitors."
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TEAM MEMBERS: Stephen Bitgood
resource research Public Programs
In this article, researchers for the University of North Carolina at Asheville describe findings from their study that assessed the impact of two interactive, hands-on, informal science-learning programs on elementary and middle school children's (1) general interest in science learning and (2) short-term science learning. They used a separate-sample pretest-posttest research design to evaluate the impact of two informal science-learning programs--a robotics program and an electricity program at the Health Adventure at Pack Place. The appendix of this report includes the survey, observation
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TEAM MEMBERS: Mark L. Harvey, Ph.D. Brandon Hudson Bri Tureff
resource research Public Programs
In this article, "Visitor Studies Today" Editor Chris Parsons discusses resources for planning and budgeting for evaluation projects. Parsons suggests several websites that offer overviews from different perspectives for professionals just getting started in evaluation or need a bit of a refresher.
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TEAM MEMBERS: Chris Parsons