Communicating modern biotechnologies is certainly no easy task. To tackle such a complex and future-oriented assignment, help may arrive, paradoxically, from the past, from ancient rhetorical tradition, and in particular from Aristotle, the most renowned rhetoric teacher of all time. In his Rhetoric, Aristotle suggested that to be persuasive speakers should make use of widely accepted opinions (endoxa), i.e. the common sense shared by all. Common sense is expressed in common truths and value-laden maxims. Common sense, however, is not flat but dialectical, in that it includes contrasting
Popularising mathematics requires a preliminary reflection on language and terms, the choice of which results from underlying dynamics. The aim of this article is to start an overall analysis of the conditions influencing this linguistic choice.
According to Einstein’s renowned declaration, for those who believe in physics – or, more precisely, in its capability to offer a “scientific” representation of the world – the distinction between present, past and future is just “an illusion, though obstinate”. If we consider an effective analogy by Mauro Dorato, we can state that those who agree with the famous German scientist will recognize in the present, past and future a relationship very similar to that between “here” and “somewhere else” – in other words, the present is just a located moment and has no privileged status. In other
It is often said that a new era is beginning, one that is founded on knowledge, thus envisaging a new society, founded on information. Meanwhile, technological innovation already characterises our daily lives and our vision of the world: no past generation saw their surroundings change so quickly and deeply as we do.
The Yellowstone Park Foundation is partnering with Yellowstone National Park (YNP) to develop and build a visitor education center at Old Faithful. Selinda Research Associates (SRA) worked with staff from Yellowstone's Division of Interpretation to plan and conduct a front-end evaluation of the exhibits for the new center. The evaluation was grounded in naturalistic methodology and used a variety of methods to triangulate on park visitors understanding of and reactions to a variety of issues. These methods included in-depth interviews with visitors both before and after their visits and card
This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
This evaluation of Mysteries of Çatalhöyük was commissioned by the Science Museum of Minnesota to provide objective feedback about the character of visitors’ experiences in this exhibition. The process of investigating visitors’ experiences included assessing and analyzing the extent of their use of the exhibition, awareness and perception of the interpretive messages presented, reactions to selected exhibit features, satisfaction with the experience, and characteristics of the audience who chose to see it; of these topics, the analysis of interpretive messages was considered to have primary
In this chapter, we argue that the understanding of objects that children of different ages brings to the museum setting offers a unique perspective. Little direct work on this topic has been conducted in museums. However, there is a body of related work to be found in contemporary studies of children's emerging understanding of the natural and artificial worlds that can be used to develop a framework for understanding how children might approach the world of museum objects. Recent evidence on the development of children's thinking on this subject is presented in the larger context of the
This chapter discusses learning through the manipulation of three-dimensional objects. The opportunity to touch and interact with objects is helpful for young children as they attempt to understand abstract concepts and processes. How might parents guide children in coming to understand the complex and abstract symbolic nature of representational objects?
In this chapter we introduce the notion of islands of expertise, explore links between related socio-cultural and information processing theory, and overview a study of family conversations while parents and children look at authentic and replica fossils in a museum.
Museums are excellent locations for testing ubiquitous systems; the Exploratorium in San Francisco offers a unique and challenging environment for just such a system. An important design consideration is how users switch between virtual and physical interactions.
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TEAM MEMBERS:
Margaret FleckMarcos FridEamonn O'Brien-StrainRakhi RajaniMirjana Spasojevic
There are few studies concerning museum visitors' understanding of skeleton exhibits and whether such exhibits increase their understanding of the zoology displayed. An exhibition focused on the diversity of vertebrate skeletons and arranged according to the mode of locomotion was set up in Naturalis, the National Natural History Museum of The Netherlands, in Leiden. A prototype explaining the principal components of the skeleton was designed for each type of locomotion, for example, wrigglers, flyers, walkers, crawlers, swimmers. In addition, a panel provided in front of the exhibit case for
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TEAM MEMBERS:
Sue TunnicliffeManon Laterveer-de Beer