To better help museum visitors make sense of large data sets, also called “big data”, this study investigated if there were generalizable ways in which visitors engage with and then make meaning of such data sets. This front-end study was designed to explore if there were different, distinct, and repeatable patterns intuited by individuals as they work with large data sets. This was a descriptive, process method using a complex card sort with an interview. Each card had the name of one food item written on it. Food items were diverse, including eggs, crackers, lasagna, apples, tofu and almonds
The University of Southern California's Institute for Creative Technologies (ICT) and the Museum of Science, Boston (MoS) were awarded an Informal Science Education grant from the National Science Foundation (#0813541) for the project, Responsive Virtual Human Museum Guide. The goal of the project was to use computer-generated character animation, artificial intelligence, and natural language processing to create interactive characters, or virtual humans, that could engage in face-to-face communication with museum visitors. During the three year project, the MOS and ICT project teams created
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TEAM MEMBERS:
Susan FoutzJeanine AnceletKara HershorinLiz DanterUniversity of Southern CaliforniaMuseum of Science
The Designing Our World (DOW) project centers on science, technology, engineering, and mathematics (STEM) equity and addresses the need for more youth, especially girls, to pursue engineering and fill vital workforce gaps. DOW will integrate tested informal science education (ISE) programs and exhibits with current knowledge of engaging diverse youth through activities embedded in a social context. Led by teams of diverse community stakeholders and in partnership with several local girl-serving organizations, DOW will leverage existing exhibits, girls’ groups, and social media to impact girls’
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TEAM MEMBERS:
Oregon Museum of Science and IndustryAnne Sinkey
A two stage summative evaluation was conducted following the launch of the Mystic Seaport for Educators website, the final output resulting from the IMLS National Leadership grant entitled Mystic E-Port Digital Classroom project. The results of four focus groups, conducted in two phases, found consistent results suggesting that the project was successful at achieving all four goals as outlined in the original grant proposal. Appendix includes focus group protocol.
The Bronx Zoo of the Wildlife Conservation Society (WCS) engaged Randi Korn & Associates, Inc. to conduct formative evaluation and community focus groups related to a proposed exhibit, "Safari Adventure." The aim with this exhibit is to provide better connections to nature for families in our community and foster a life-long sense of environmental stewardship. The exhibit concept was born of the issue that, today, there exists a greater need to connect people to nature than ever before, a topic especially relevant for our community—part of the largest urban population in the United States
The Gallery of California Natural Sciences hosted four preview events before officially opening all sections. The target audiences for the evaluation of developing exhibits were Members and the general public with a focus on families. Researchers collected qualitative data in response to prototypes and developing exhibits for the Introduction and Oakland Sections, as well as for the developing Now and Then and Coastal Issues Lounges, and for the prototyping of live gallery animations. An exit survey was also administered to capture narrative, qualitative responses to visitors’ experience of
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TEAM MEMBERS:
Oakland Museum of CaliforniaMary T. Faria
These are samples of observation/interview testing instruments that were used in front end studies with recruited visitors to experience habitat case "interventions" such as guide cards and question prompts; and understanding concepts for a digital interactive.
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TEAM MEMBERS:
Oakland Museum of CaliforniaMary T. Faria
This front-end evaluation sought (1) to identify visitors' prior knowledge of microbial oceanography, and (2) to determine visitors’ interest in the different research conducted by microbial oceanographers with metagenomics data. The findings from this study served to (1) guide the selection of scientific datasets that are meaningful to visitors, (2) suggest areas of interest to highlight, and (3) identify information or explanations visitors may need to make sense of the content, for the Living Liquid pathways project that aimed to use visualization tools to engage museum visitors with
The evaluation examined the overall visitor experience (time spent, main message comprehension, response to exhibition look and feel) in the 1,100-square-foot Animal Attraction as well as the exhibition's multimedia content delivered via 18 iPads. Specifically, researchers explored iPad usability and visitors’ reactions to the iPad content, especially compared to static labels found in other areas of Animal Attraction. Findings indicate that the iPads appealed to all visitors segments and that iPad users spent more time in the exhibition than visitors who did not use the iPads. However, many
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TEAM MEMBERS:
California Academy of SciencesJon DeuelJessica Brainard
This report details a nine-month summative evaluation of the Underwater Dome Exhibit at the Seattle Aquarium. The study was undertaken to inform the Aquarium's development of short- term, cost-effective updates to improve visitor satisfaction and experience in the dome. The study sought to develop a baseline understanding of how visitors use and react to the exhibit, as well as to determine whether or not visitors understand that the dome represents the Puget Sound. Data was collected using observational and survey instruments (included in the appendix of this report).
This report presents findings based on the largest and most international study of zoo and aquarium visitors ever conducted worldwide. The study used a pre- and post-visit repeated-measures survey design to evaluate biodiversity literacy - biodiversity understanding and knowledge of actions to help protect biodiversity - in zoo and aquarium visitors. In total, more than 6,000 visitors to 30 zoos and aquariums around the globe participated in the study. Appendix contains survey.
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TEAM MEMBERS:
World Association of Zoos and AquariumsAndrew MossEric JensenMarkus Gusset
This research examined the nature of parent–child conversations at an informal science education center housed in an active gravitational-wave observatory. Each of 20 parent–child dyads explored an interactive exhibit hall privately, without the distraction of other visitors. Parents employed a variety of strategies to support their children's understanding of unfamiliar topics, including describing evidence, giving direction, providing explanation, making connections, and eliciting predictions. Parents' education was associated with both the amount of time dyads spent exploring exhibits and