In this chapter from the book, "Fostering Active Prolonged Engagement: The Art of Creating APE Exhibits," we describe the methods and results from an array of studies designed to assess active, prolonged engagement in science museum visitors.
Exploring public attitudes towards science helps investigate the images of science and what the social representations of science are. In this regard, science communication plays a crucial role in its different ways of addressing different publics.
A review of two books recently published by Vieira & Lent, by the Casa da Ciência (House of Science) and by the Oswaldo Cruz Museu da Vida (Life Museum, Cruz/Fiocruz), "O Pequeno Cientista Amador – a divulgação científica e o público infantil", and "Terra Incógnita – a interface entre ciência e público" ("The Young Amateur Scientist - scientific divulgation and the youthful public", and "Unknown Land – the interface between science and the public") is presented.
While the model for transmitting scientific information a model that attributes the effects of a message on the public to the intent of the communicator mediated by text is increasingly becoming an exclusive tool for communication novices, other alternative models are emerging and most importantly field research is being tested and examined.
Few research studies have been conducted on the interpreter’s role in a Science Centre. Although the importance of this role is always stressed by museum practitioners, it seems that anecdotal evidence is the main source of information on this theme. The experience of a visitor in a Science Centre as well as in other museums has, among other things, well defined social dimensions. These dimensions are crucial in determining the quality and enjoyment of a visitor’s experience. There is evidence that suggests visitors go to a museum to meet others. Among the people that visitors meet in a
Before analysing the role of the mediators in relation to scientific education, I deem it important to provide a short overview on how scientific museums evolved from the early curiosity cabinets to the modern web cast. Although the term “museum” is no longer adapted to the new structures employed for the diffusion of scientific and technical culture, the evolution of the means of presentation has indeed led to several forms of human mediation. This is of course the main topic we are going to take into consideration today, as it is an important element for the impact our exhibitions may have
From exhibitions to theatrical performances, from fireworks to video games, countless events and ventures have been held all over the world in 2005 to mark the occasion of the World Year of Physics (WYP2005). The year that is drawing to a close has brought physics out into the streets and University campuses, but in a few cases physics has even invaded theater stages and art museums, it has involved musicians and even architects. The worldwide objective was to highlight a science that has more and more need to communicate its close connections with society, its involvement in themes that are
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Marzia MazzonettoMaria Chiara Montani
Florence's La Specola Museum stirs up strong emotions. Among its collections, the valuable anatomical wax models created between the end of 17th and the beginning of 18th century stand out owing to their marvellous and provocative nature. The aim of this essay is to analyse the communication models epitomised by some of these works by means of historical semiotics, to nourish the widespread, but often underestimated assumption that science and the means used to spread it have always been influenced by intellectual suppositions and constantly interact with contemporary culture.
Science and technology: these are the mainstays China wants to concentrate on in order to stabilise its future as an emerging world power. Beijing plans to have the whole, enormous Chinese population literate in the scientific field within a few years. Scientific popularization is the key to what now, due to political influences and deep social disparities, seems remote.
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
This essay examines the question of how museum professionals select research methods for summative exhibit evaluation. It explores the ways in which this question historically has been answered in the United States, and it argues that selecting appropriate research methods depends upon understanding the interrelationship between research theories, methods, and designs. It also characterizes this interconnection in relation to different kinds of evaluative questions. The main purpose of the paper is to help museum professionals select an approach to summative evaluation appropriate to specific
This paper discusses three case studies – an exhibition on biodiversity, a hotel water conservation program, and a partnership between a nature center and urban public schools – to establish parameters for designing learning experiences that accommodate the varied worldviews and attitudes of learners. Positive outcomes occurred in all three cases, but could best be interpreted if sub-samples of participants were distinguished based on their readiness to embrace conservation messages. The studies demonstrated the limitations of narrowly defined learning outcomes as benchmarks for success or