In this note from the editor of "Visitor Studies Today!", Kris Morrissey introduces the issue with an update on the annual VSA conference. Morrissey also discusses two new columns in the issue: one on thoughts and experiences with the processes or products of evaluation and one on technology.
In this paper, Paulette M. McManus discusses the practice of visitor studies and evaluation, including the tradition of visitor observation, at institutions in the United Kingdom. Specifically, McManus compares evaluation practices at large museums and small- and medium-sized museums, examines the problem of student evaluation and studies as well as the impact of the National Lottery, and finally reports on audience advocacy.
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Paulette M. McManusVisitor Studies Association
The Milwaukee Public Museum will develop Adventures in Science: An Interactive Exhibit Gallery. This will be a 7250 sq. ft. interactive exhibit with associated public programs and materials that link the exhibit with formal education. The goal of Adventures in Science is to promote understanding of biological diversity, the forces that have change it over time, and how scientists study and affect change. The exhibit will consist of three areas. "Our Ever-Changing World" will feature "dual scene" habitat dioramas that will convey at-a-glance how environments change over time. "The Natural History Museum" will be a reconstruction of a museum laboratory and collections area to protray behind-the-scenes scientific and curatorial activities that further the study of biological diversity, ecology and systematics. An "Exploration Center: will bridge these two areas and will be designed to accommodate live presentations, group activities and additional multimedia stations for Internet and intranet access. Using interactive devices, visitors will be encouraged to make hypothesis, examine evidence, compare specimens, construction histories of biological and geological changes, and develop conclusions about the science behind biodiversity and extinction issues. Visitors should also come away with an increased understanding of the role of systematic collections in understanding biological diversity. Information on MPM research programs will be highlighted in "The Natural History Museum" section and will be updated frequently. Annual Teacher Training Institutes for pre-service and in-service teachers will present strategies for using the gallery's multimedia stations, lab areas, and Web site links. Special attention will be given to reaching new audiences including those in the inner city and people with disabilities.
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TEAM MEMBERS:
Allen YoungJames KellyPeter SheehanSusan-Sullivan BorkinRolf JohnsonMary Korenic
Questionnaires are used by faculty develpers, administrators, faculty, and students in higher education to assess need, conduct resarch, and evaluate teaching or learning. While used often, questionnaires, may be the most misused method of collecting information, due to htep toential for sampling error and nonsampling error, which includes questionnaire design, sample selection, nonresponse, wording, social desirability, recall, format, order, and context effects. This article ffers methods and strategies to minimize these errors during questionnaire development, discusses the improtance of
The Exploratorium is developing a model program that demonstrates the vital role science museum exhibits can play in supporting formal science education reform. The development of exhibitions and enhancement activities is based on the Science Framework for California Public Schools and the emerging National Science Education Standards. The project includes: A series of four museum exhibitions (with a total of 60 exhibits) based on the Science Framework themes of Patterns of Change, Stability, Scale and Structure, and Systems and Interactions Publications (Exhibit Guides and Pathways) for each collection A series of workshops and evening events for teachers, families and students A symposium, video and Internet resource for museum and education professionals An important feature is an information desk and resource kiosk to inform teachers, parents and the general public about science education reform efforts. The project aims at 5,000 teachers, 32,000 parents and caregivers, 140,000 students and 1,320,000 members of the general public.
The Department of Geological Sciences at Rutgers, in collaboration with the Liberty Science Center, the New York State Museum, Palisades Interstate Park Commission, Appalachian Trail Conference, and ABS-Capital Cities, Inc., has a planning grant to develop a universal model that will encourage science education in conjunction with outdoor recreational activities in wilderness parks near urban centers. The initial effort will focus on the Harriman and Bear Mountain State Parks and the Sterling Forest lands, all near New York City. Current plans for the full project include development of: 1) an illustrated guidebook describing the features chosen as "exhibits" at the sites, 2) a map showing locations of the "exhibits", 3) plaques marking the features of the exhibits, 4) proposals for new trails to access outstanding botanical and geological features, 5) a web site with virtual reality filed trips of the sites chosen, 6) museum displays and media programs at Liberty Science Center, the New York State Museum, and other sites, 7) regular field trips from Liberty Science Center, New York State Museum, and Bear Mountain Trailside Museum, 8) workshops for high school teachers, and 9) special project to get more public use of the park resources. During the planning stage the project will gather data on public interest, determine the most effective means of dissemination, identify and contact other organizations and scientist that could contribute to the full project, and develop a coordination plan and schedule for this complex project. Small examples and/or written descriptions of the web-site, the guidebook stops, museum displays, and field trips will also be produced in the planning phase.
Five small science museums will form "TEAMS (Traveling Exhibits at Museums of Science) Collaborative". The partners include the Montshire Museum of Science, Norwich, VT; The Catawba Science Center, Hickory, NC; Sciencenter, Ithaca, NY; Discovery Center Museum, Rockford, IL; and the Ann Arbor Hands-On Museum, Ann Arbor, MI. Each museum partner will develop a 1500 sq. ft. (140 m2) traveling exhibit that will include ten to fifteen interactive units and supporting graphics and will circulate to all members of the partnership. The exhibition topics are: AirPlay (Montshire Museum of Science, Dirt (Catawba Science Center), You Can Count On It (Sciencenter), Amusement Park Science (Discovery Center Museum), and Eureka Labs: Science from Head to Toe (Ann Arbor Hands-On Museum). Following the circulation among the consortium members, it is anticipated that the exhibits will circulate more broadly via the Association of Science-Technology Centers Traveling Exhibit's Program. In addition to developing these exhibits, the collaboration has an additional goals 1) focusing on the family audiences by working together to enhance the family science learning through the development of resources that can be used by families that are related to exhibition topics, 2) building institutional expertise in exhibit design, family programming, and evaluation; and 3) conducting research on family learning and sharing results with the field. Complementary materials and activities for teachers will also be developed for each exhibit.
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TEAM MEMBERS:
David GoudyCharles TrautmannSarah WolfMike SinclairJames FrenzaCynthia Yao
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
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TEAM MEMBERS:
John GwynneAnnette Berkovits
resourceprojectProfessional Development, Conferences, and Networks
The Exploratorium will develop an exhibit "Memory: A Biological Cognitive and Cultural Exploration" along with various complementary components. The primary objective of this project is to increase the public's awareness of the extent, importance, and nature of their everyday rememberings. Exploratorium staff will use an approach to memory, and cognition in general, that considers culture and cultural differences as essential to people's thinking and behavior. The exhibit area will be about 2000 sq ft in size and will consist of ten to twelve new activities and six revised interactive, interdisciplinary exhibits. Here visitors will have the opportunity to interact with the exhibits, researchers, scientists, artists, and other visitors, to explore the nature of memory and its effect on their lives. The exhibits will give visitors direct, experiential insight into the workings of their memories. Other major components of the project include multimedia presentations, printed materials, demonstrations, film programs and a symposium. A publication Memory and Perception will be a supplemental guide that can be used by teachers and students at the secondary level. It will address appropriate themes in the Science Framework for California Public Schools. Museum professionals, researchers, teachers, and evaluators will be invited to participate in a one- week symposium on Cognition in Science Centers. The purpose of the symposium is to develop a conceptual and practical model of what presenting cognition in an informal education setting means. A report will be published and broadly disseminated by professional museum organizations. It is estimated that the project will reach approximately 629,000 visitors annually which includes 69,000 students and 550 teachers.
The Louisville Science Center will develop "The World We Create", a 13,000 sq. ft. exhibit which will transform their second floor to an active learning environment where visitors can explore the simplest element of the creative process to the most sophisticated networks available to our society. The activities will be organized into five core exhibit areas: New Way Tunnel, Think Tank, Inventor's Garage, Chemistry Kitchen, and Tech World and will reinforce educational reform activities in math, science, problem- solving, team cooperation, and decision making. In addition to the large number of interactives, there is a substantial technology/telecommunications component known as the Tech Forum. This will serve at the home site for the Kentucky TeleLinking Network (KTLN). The educational objectives of the exhibit were developed under the guidance of prominent formal educators in the state and they address both the education reform goals of the state and national science and math standards. The exhibit has also been developed with direct participation of a number of private sector partners. It is an impressive community effort. The exhibit is scheduled to open in March, 1997.
The Educational Film Center will complete production of a science, engineering, and technology careers exhibit and informal science education project for use in science museums, libraries, schools, and community locations. The twelve additional interactive and linear career profiles to be produced under this grant will bring the total number of careers available in a fully interactive mode to thirty-two. Users will be able to explore each of these careers with first person video profiles of people in science and engineering and animated/reality video simulations of work experiences in these fields. The exhibit also with provide guidance to help users make decisions about education and career choices and will include a database of information about approximately 200 additional science and math-based professions. The project also will undertake the development and testing of eight permanent model Family Outreach Science Career Education Centers in eight cities. These centers will be based on and will expand upon the experience the project had in their earlier model Parent Outreach Science Career Program. Utilization support will be provided through special target leader guides, presentations and workshops at national and regional meetings of user organizations and groups, and a SETQuest bulletin board and e-mail network for the exchange of user science career programming. This project is a collaborative effort among four organizations: The Educational Film Center (EFC) is responsible for management of the project and for the development of production of the software and the documentary video profiles; COMAP is responsible for selecting and hiring content consultants, for formative and summative evaluation, and will jointly market and distribute the material with EFC; The New York Hall of Science is responsible for the exhibit kiosk and graphics, the design and development of the workbook and museum installation print components of the project, and will serve as principal test site for the exhibit; and the AAAS is coordinating the design, implementation, and testing of parent outreach program. All of the organizations will be involved in presentations and dissemination of project information to the informal and formal education communities.
The Science Museum of Minnesota (SMM) in collaboration with the Illinois State Museum (ISM), the St. Louis Science Center (SLSC), and the National Center for Supercomputing Applications(NCSA) at the University of Illinois in Champaign, Illinois, will form a museum consortium to develop two virtual reality interactive displays (River Pilot Simulator and Digital River Basin) and other web-based activities that focus on the Mississippi River. This group will be known as the Mississippi River Web Museum Consortium. Each museum will end up with both software modules that will lead visitors to the story of the River. The river's local presence will serve as an entry point for the visitors at each museum. The NCSA will contribute their access to and knowledge of powerful computer simulation, scientific visualization, and collaborations technologies that are usually restricted to research settings and rarely available to a museum audience or the general public. The Consortium will also develop a shared site on the WWW that will invite users to engage in guided inquiry that will deepen their understanding of the large, complex, and integrated river system. The science content underlying the project will include river hydrology and geomorphology, life sciences, environmental studies employing geographic information systems, and the physics of motion. The activities will address a number of the National Science Education Standards. Complementary programming linking these activities with formal education include a RiverWeb(tm) Posting Board and a RiverWeb(tm) Classroom Resource Guide.