Minimizing Errors When Developing Questionnaires

Questionnaires are used by faculty develpers, administrators, faculty, and students in higher education to assess need, conduct resarch, and evaluate teaching or learning. While used often, questionnaires, may be the most misused method of collecting information, due to htep toential for sampling error and nonsampling error, which includes questionnaire design, sample selection, nonresponse, wording, social desirability, recall, format, order, and context effects. This article ffers methods and strategies to minimize these errors during questionnaire development, discusses the improtance of pilot-testing questionnaires, and underscores the importance of an ethical approach to the process. Examples relevent to higher education illustrate key points.

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