This chapter is a selection from the book "The Arts, Education, and Aesthetic Knowing." Should arts education have a more significant place in our schools? An emphatic 'Yes' comes from the editors and other contributors to this provocative volume. They build their case by drawing upon recent developments in cognitive theory and, in particular, upon contemporary thought regarding aesthetic knowing. They contend that aesthetic knowing constitutes a 'special mode of cognition' and they see aesthetic learning as vital to intellectual growth and development. They argue that the arts should
This paper discusses the Museum Impact and Evaluation Study, a research collaborative originated by the Museum of Science and Industry in Chicago, and made up of nine museums from across the country. The intent of the study was to reach toward understanding the long-term outcomes of museums visits, focusing on the relationships that develop between visitors and museums and exhibits within museums over time. This overview provides a summation of the project's scope, research process, plan, and current status.
In this paper, John P. Braaksma of Carleton University discusses how the method of time-stamping can be used to obtain precise knowledge of visitor movements to aid program planning and improve customer service. This paper outlines the methodology Braaksma used when first employing the time-stamping technique in 1975 at the Winnipeg International Airport passenger terminal. It includes results of this pilot study and recommendations for applications of this method in other facilities like museums.
In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
This paper explains the Interactive Experience Model, which encompasses the actions that the visitor is engaged in during a museum visit. This model is useful for thinking about issues related to museum learning and provides a framework for understanding the totality of the museum experience--a socially, cognitively, kinesthetically, and aesthetically rich experience.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
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TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
In this paper, Peggy Hewson of the Canadian Parks Service, Environment Canada, discusses market and client satisfaction research and management applications. Hewson explores this topic by citing findings from Canada's Public Service 2000 project, which evaluated client satisfaction as it pertains to the federal public service.
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
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TEAM MEMBERS:
David T. Guernsey, Jr.Douglas Robideaux
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
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TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
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TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez
The Museum Experience is the first book to take the "visitor's eye view" of the museum visit. It integrates the authors' original research with that from a wide variety of disciplines as well as museum and visitor studies ranging from science centers and zoos to art and natural history museums. Written in clear, non-technical style, The Museum Experience gives museum professionals a thorough introduction to what is known about why people go to museums, what they do there, and what they learn. This book is an essential reference for all museum professionals concerned with communicating with the
GLOBAL WARMING: UNDERSTANDING THE FORECAST. American Museum of Natural History, New York, NY (May 15, 1992 - January 19, 1993); Museum of Natural History of Los Angeles County (April 3 - July 25, 1993); Carnegie Science Center, Pittsburgh, PA (September 24,1993 - February 13, 1994); Denver Museum of Natural History (November 24, 1994 - March 26, 1995); St. Louis Science Center (May 26 - October 15, 1995); National Museum of Natural History, Washington, DC (December 15, 1995 - May 5, 1996).