In this commissioned paper from the Climate Change Education Roundtable, Heidi Cullen offers strategies for mainstream media to engage the public around the topic of climate. She offers key strategies such as focusing on storytelling, paying attention to the changing media landscape, and being aware of audience needs.
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Heidi Cullen
resourceprojectProfessional Development, Conferences, and Networks
The National Parks Conservation Association (NPCA), in collaboration with the National Park Service and other organizations, will organize a climate adaptation science and education workshop that will focus on engaging diverse public audiences in learning about climate adaptation. The outcomes of the workshop will include: a strong regional network to continue and sustain the initiative; a strategic plan for Sandy Hook that will result in model for using parks as laboratories for climate adaptation education; and the identification of existing climate adaptation education projects that can inform the strategic plan and the model. These outcomes will have broad relevance for the many environmental science and education projects funded by the Advancing Informal STEM Learning Program. The workshop, centered on Gateway National Recreation Area and surrounding New York/New Jersey communities, will engage diverse stakeholders including community members, research scientists, park staff, and others. Participants will assess and further develop research findings that reveal the potential of place-based contexts, such as parks and recreation areas, as settings for learning about global adaptation issues such as sea level rise, impacts on fish habitat due to inundation and changes in water quality, impacts on recreational fishery, and coastal resilience. Workshop findings will be disseminated broadly through the NPCA national network, national parks, and other organizations concerned with climate adaptation education.
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TEAM MEMBERS:
Karen Hevel-MingoJodie RiesenbergerGerald GlaserMarc Stern
The findings of this study suggest that pre-service teachers do not adequately understand key concepts in climate science. They see the greenhouse effect as a problem, not as a natural phenomenon. By contrast, they inaccurately see chlorofluorocarbons as key contributors to global warming. The practical implication is that training programmes for teachers—and indeed for other learners—need to explain key terms more effectively. These programmes must also emphasize the links among causes, consequences, and solutions.
This poster was presented at the 2014 AISL PI Meeting in Washington, DC. This project seeks to improve public engagement in climate communication by broadcast meteorologists, using scientific methods to identify probable causes for their skepticism and/or reticence, and to test the efficacy of proposed solutions.
This preliminary report, prepared by New Knowledge Organization Ltd. in collaboration with Pennsylvania State University, summarizes evaluation results from the development of an online and in-person national training program to support the creation of a National Network for Ocean Climate Change Interpretation (NNOCCI). The project also explored whether and how training might prove to be an effective and efficient vector for increased public literacy about ocean climate science at a national level.
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New England Aquarium CorporationJohn Fraser
This study assessed visitor outcomes from attending presentations by members of the National Network for Ocean Climate Change Interpretation [NNOCCI] community of practice at four test aquariums and two control site aquariums where climate change interpretation is delivered by professional environmental educators who have not received NNOCCI training. Four unique self-complete surveys were developed, each collecting comparable demographic data and then each uniquely querying: obligations to act on climate change information for people, animals or the ocean; confidence that actions will result
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New England Aquarium CorporationJohn Fraser
resourceresearchProfessional Development, Conferences, and Networks
We investigated the inclusion of a curricular module on global climate change in an Elementary Science Methods course. Using complementary research methods, we analyzed findings from 63 teacher candidates’ drawings, questionnaires, and journal entries collected throughout their participation in the module. We highlighted three focal cases to illustrate the diversity of participants’ experiences. Findings suggest potential positive impacts on teacher candidates’ content understanding related to global climate change, confidence to teach, and awareness of resources to support their future
The William and Flora Hewlett Foundation, understanding the need for policy makers at the national level to entrain the behavioral and social sciences in addressing the challenges of global climate change, called on the National Research Council to organize two workshops to showcase some of the decision-relevant contributions that these sciences have already made and can advance with future efforts. The workshops focused on two broad areas: (1) mitigation (behavioral elements of a strategy to reduce the net future human influence on climate) and (2) adaptation (behavioral and social
The Dynamic Earth: You Have To See it To Believe It is a public exhibition and suite of programming designed to educate and excite K-8 students, teachers, and families about weather and climate science, plate tectonics, erosion, and stream formation. The Dynamic Earth program draws attention to the importance of large-scale earth processes and the human impacts on these processes, utilizing real artifacts, hands-on models, and NASA earth imagery and data. The program includes the exhibition, student workshops, family workshops, annual professional development opportunities for classroom teachers, innovative theater shows, lectures for adults by visiting scientists, and interpretive activities. The Montshire Museum of Science has partnered with Chabot Space and Science Center (CA) and the US Army Corps of Engineers Cold Regions Research and Engineering Laboratory (NH) on various components. The project has broadened our internal capacity for providing quality earth science programming by greatly expanding our program titles and allowing us to create hands-on materials for use by our educators and to loan to schools in our Partnership Initiative. Programming developed during the grant period continues to reach thousands of students and teachers each year, both on-site and as part of our rural outreach efforts.
The Denver Museum of Nature & Science (DMNS) CP4SMP program, Methods of Increasing Awareness of Comparative Planetology and Climate Science with Science On a Sphere in Museum Settings, intended to educate our audiences about planetary exploration missions, illuminate climate science through comparative planetology, and produce new educational materials, interpretation techniques, and knowledge that facilitate more effective informal education on these themes nationally. DMNS was the lead organization on this program, but collaborated closely with other institutions involved in the Science on a Sphere® (SOS) user community. This program achieved its intentions to: (1) boost literacy in climate science, (2) build awareness of NASA’s space science missions and the relevance of NASA Earth observing satellites to contemporary issues of global change, and (3) evaluate the effectiveness of different modes of employing the SOS system with diverse audiences. We capitalized on our unique combination of scientific expertise in planetary science and spacecraft exploration, our considerable experience in digital media development, informal science education, exhibit design, educational research, and museum evaluation. Over the duration of the project we: (1) developed visually exciting and compelling SOS programming on comparative planetology and climate science using NASA mission data; (2) tested different modes of presentation of SOS to determine how this technology can be best utilized in informal science contexts; (3) investigated how visitors perceive and understand scientific data presented on SOS; and (4) created teacher professional development workshops to reach K-12 formal educators both locally and nationally. The DMNS CP4SMP NASA grant created opportunities to positively impact climate literacy for millions of DMNS visitors over the five-year period.
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TEAM MEMBERS:
Scott SampsonSteve LeeKa Chun YuEddie GoldsteinAndrea Giron
Climate Change Education produced climate change educational experiences for both professional and general public audiences. In particular, the Science Museum of Minnesota (SMM), in collaboration with NASA Goddard Institute for Space Studies (GISS), University of Minnesota’s Institute on the Environment, and the University of Wisconsin’s Cooperative Institute for Meteorological Satellite Studies (CIMSS), developed new content for SMM’s Earth Buzz online network, developed a climate change educational program for middle and high school teachers, invited audiences of policy- and decision-makers to SMM for climate change discussions, and recruited and mentored a climate change team of high school students through SMM’s Kitty Andersen Youth Science Center. The project goals were to increase the awareness and understanding in target audiences that (1) human activities are now surpass natural processes as driving forces of atmospheric change, (2) the behavior of Earth's atmosphere in the 21st Century will be increasingly determined by humans, and (3) human ingenuity is the key to adapting to and mitigating the climate changes underway. Highlights of the project included organizing and hosting the October 26-28, 2011 City of Saint Paul Climate Change Adaptation Scenario Planning Workshop, which catalyzed climate resilience as a city planning priority, organizing and hosting with Morris A. Ward, Inc. the October 5-6, 2012 Climate Change Science for Minnesota Broadcast Meteorologists workshop which brought together local TV and radio meteorologists with some of the best climate scientists in the U.S., helping to organize and host on November 7, 2013 the State of Minnesota’s first conference devoted exclusively to climate change adaptation, and the adoption by the museum of a public statement on climate change (www.smm.org/climatechange). The project endures although the grant has concluded through the continued delivery of the museum’s Climate Changed outreach program to a wide array of audiences and through the museum’s continued involvement with the many partnerships established during the Climate Change Education project, as exemplified by the museum working with the City of Saint Paul and Macalester College on an upcoming St. Paul Neighborhood Climate Adaptation Workshop and a Worldwide Views on Climate and Energy event (climateandenergy.wwviews.org/).
Earth to Sky (ETS) is an exciting, growing partnership between the National Aeronautics and Space Administration (NASA), the National Park Service (NPS) the US Fish and Wildlife Service (USFWS), and the University of California, Berkeley. Together we work to enable and encourage informal educators to access and use relevant NASA and other science, data, and educational products in their work. The project is co-lead by NASA Earth Science Education, in partnership with NPS, USFWS and U.C. Berkeley. Earth to Sky has been funded by a series of NASA grants and the Earth Science Division of NASA's Science Mission Directorate. Mission Statement: Actively foster collaborative work between the science and interpretation/education communities of NPS, USFWS and NASA, to ultimately enrich the experiences of millions of visitors to America’s National Parks, Refuges and other protected areas. There are two, closely linked components to ETS: Professional Development, and an active Community of Practice. We use a collaborative approach to interagency professional development, bringing scientists and educators together in collegial learning environments. Our training events emphasize development of plans for use of course content in participants’ work environment. We provide face-to-face, distance-learning and blended learning opportunities. Since 2008 the effort has focused on climate change science and communication. However, we maintain connections with other science content areas, including comparative planetology and the Sun-Earth connection. We have also developed, and continue to nurture and expand, a community of practice that uses the science and communication skills and capabilities of each of the partners to enrich public engagement in natural and cultural heritage sites across the United States. Impact: 86 course participants from a total of 3 ETS courses have in turn reached well over 4 million visitors to parks and refuges with content derived from ETS professional development. Archives of almost all ETS presentations and examples of participants’ work are available to registered members of our website http://www.earthtosky.org Registration is free and open to anyone with an interest in science communication. We also maintain a listserv of nearly 500 individuals, which provides periodic updates on science, professional development opportunities and other news of relevance to the community.