You’ve probably heard the adage, “There is no such thing as bad publicity.” A study published in Marketing Science concluded, “Although negative publicity is not always a good thing, in some cases, negative can actually be positive” (Berger, Sorensen, & Rasmussen, 2010). As a science center, you want to pique interest and perhaps push your marketing comfort zone in order to create a buzz, but there are always risks when you push the envelope.
From May to September 2013, Science World British Columbia in Vancouver, Canada, presented an exhibition entitled The Science of Sexuality. The
Pacific Science Center (PSC) proposes Out of the Lab and Into the Spotlight (OLIS) a five-year project to bring current and fascinating information about health science research to Pacific Northwest audiences. Through a series of showcases that change content every six months the Research Focus Gallery will highlight cutting-edge local research. The Gallery a combined exhibit and program space will feature multimedia displays research artifacts hands-on exhibits and a presentation area where local researchers will communicate their work to visitors. An annual three-day research festival and monthly Science Cafes in three locations will complement the programs presented in the Gallery and will provide multiple venues for a variety of audiences to meet face-to-face with local researchers and learn about health science and related careers. Out of the Lab and Into the Spotlight will further the goals of the Science Education Partnership Award by 1) connecting the community to NIH-funded research and 2) increasing the awareness of young people in the Puget Sound region about careers in scientific research. An in-depth evaluation conducted by the external evaluator Center for Research Evaluation and Assessment will measure the effectiveness of the project in reaching the following outcomes: * The extent to which the program informs PSC visitors about the wide variety of NIH-funded research being performed in the region; specifically whether PSC visitors have an increased understanding of the various research areas presented. * The impact of the program on over 100 scientist participants; specifically scientists’ ability to communicate research ideas to the public and their interest in future participation. * The ability of PSC program developers to develop a future-ready space; specifically if the developed showcases and templates are adaptable to future content areas. The proposed project will draw upon our established relationships with local research organizations that together receive close to one billion dollars annually from NIH. The project leverages and deepens relationships that already exist between each of these institutions and PSC to enhance science learning in our community in novel ways. The primary audience for OLIS will be families and school groups ages eight and older drawn from over 800000 annual visitors. As a standalone element within the new Wellness exhibit due to open in 2011 we anticipate the Gallery will reach three to four million visitors during the grant period and up to five million additional visitors in the subsequent five years. PUBLIC HEALTH RELEVANCE (provided by applicant): Individuals need to obtain process and understand basic health information to make appropriate health decisions (Healthy People 2010). The proposed project Out of the Lab and Into the Spotlight will provide opportunities for the general public to increase their understanding of current health information and increase their awareness of cutting-edge research taking place in their own backyard. By engaging with research scientists in several venues the public will be exposed to NIH funded research and health science careers.
This will be a dynamic digital wall that will allow visitors to interact with three-dimensional, high-resolution images of historic artifacts that mark transformative moments from the American medical past. These artifacts will respond to the user’s touch, turning, opening, and -- when activated -- enlarging to provide stories, exciting events and contexts, and digitized film and audio. Each of these objects will connect the viewer to additional objects and the stories they tell about how doctors, patients, innovators, philanthropists, and the wider community came together to make medicine modern in the United States. The interactive display will demonstrate how medical innovations forever altered the American experience of health and medicine.
Implementation of “Jews, Health, and Healing,” a major exhibit with related publications, programs, website, and outreach. For centuries, Jews have considered medicine a calling -- an occupation of learning and good deeds, vital to all communities and worthy of high respect. At the same time, Jewish bodies and behaviors have been the subject of medical scrutiny and debate. Some experts diagnosed the entire community as diseased, while others held it up as a model of health. The exhibit will examine how medicine has shaped the way Jews are seen, and see themselves. Building on recent developments in the medical humanities, “Jews, Health, and Healing” is the first exhibit to use the social and cultural history of medicine as a window into the Jewish experience in America. The exhibit will show how medicine has been, by turns, a vehicle for marginalization, acculturation, and the strengthening of Jewish identity.
The Mütter Museum will develop a new interactive online exhibit that explores the important role of medicine in American history through its unique collections. In keeping with the museum's broader medical humanities focus, the online exhibit will be presented thematically in a life cycle sequence. Representative objects will include obstetrical forceps, an iron lung, a surgical kit, William Harvey's book on blood circulation De Motu Cordis, eyeglasses, a tooth extractor, and an embalming kit. The museum will also develop a curriculum that addresses national secondary school education standards in history, science, and health by utilizing narrative stories, specimens, models, medical tools, photographs, and texts from collections. Exploring historic events and their health and medical underpinnings through an interesting narrative lens will engage audiences in critical STEM topics by connecting personal stories to the objects actually used to understand disease and heal people.
John J. Tyler Arboretum will develop visitor programming that will provide educational opportunities in its Edible Garden Center focused on the benefits of growing and eating fresh fruits and vegetables. The center will include a food gardening exhibit that addresses urban gardening issues such as raised beds, container gardens, rooftop gardening, holistic sustainable gardening practices and technologies, and traditional vegetable gardening techniques. Cooking demonstrations, healthy eating programs, and dedicated gardening activities will allow for hands-on learning about health and sustainability. The garden will also include a play space for children, art performances and art installations to create a visitor experience that is dynamic, educational and forward-thinking.
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TEAM MEMBERS:
Amy Mawby
resourceprojectProfessional Development, Conferences, and Networks
This is a Science Learning+ planning project that will develop a research plan for investigating how applying the principles of embodied cognition to the design of informal learning environments can support young children's (ages 2-6) engagement with, and understanding of, science topics and concepts. While it has been fairly well established that cognition is intertwined with the body's interaction in the physical world, the precise means of applying these ideas to the design of effective learning environments is still emerging. Experimenting with various embodied cognition activities and physical learning configurations to understand what conditions are optimal for informal learning environments for early learners is a major objective of this project. During the planning grant period, the project will identity additional practitioner/research collaborations and will develop research plans for a suite of studies to be enacted by multiple teams of informal learning practitioners and cognitive scientists across the US and UK and that will be submitted as a Phase 2 research. The primary activities of this planning period include organizing a series of workshops that bring together informal learning educators and embodied cognition researchers to engage in deep discussion and design experimentation that will inform the development and refinement of research questions, protocols, and measurement tools. These discussions will be informed by observations of young children as they interact with the River of Grass, an exhibit prototype in which principles of embodied cognition are embedded in its design. The planning period will be led by a collaborative team of informal learning practitioners and cognitive scientists from the US and UK. This group will also oversee plans for the development of a new model for informal STEM research in which a constellation of practitioner/research teams across multiple organizations investigates topics of importance to informal learning practice and research that have the potential to result in a robust body of research that informs the design of informal learning spaces.
The project "Microetching of the Human Brain" endeavors to create the most comprehensive illustration of the human brain that has ever existed. Investigators will utilize reflective microetching, a process combining mathematics and optics to create an art piece that evolves based on the position of the viewer. Microetching allows the depiction of very complex brain activity at incredibly fine detail. The final piece will be a wall-sized piece of fine art experienced by a diverse population of thousands daily at the Franklin Institute in Philadelphia. Additionally, this project is an educational opportunity for undergraduate students through direct involvement in the creation of the piece. As this project spans many scientific and artistic disciplines, students will be given an opportunity to learn about fields apart from their own, to broaden their skill set, and to learn how to communicate scientific concepts effectively. This project is a collaboration between neuroscientists, engineers, physicists, and artists to address the question of whether art can be used in the dissemination of scientific understanding to new audiences in a way that gives a visceral sense of the underlying concepts. The human brain is massively complex and challenging to portray clearly. Conveying a sense of its complexity through art may inspire an interest in the brain's scientific content and inspire a new generation of neuroscientists. To produce a piece of fine art capable of sufficient detail to depict the brain at near full complexity, the piece will be executed by a technique called reflective microetching. Microetching is a high-resolution lithographic process that patterns a microtopography of periodic ridges into the surface. These ridges are engineered to reflect a point-source illumination toward a viewer when standing at a specific angle relative to the painting. Similar to darkfield microscopy, this can yield incredibly fine detail. Additionally, the angular dependence of the light adds an extra dimension that can be used to convey time, depth, or motion as the viewer walks past. The piece will feature neurons, glia, vasculature, white and gray matter, and reflectively animated circuit dynamics between areas of the brain corresponding to neural processes involved in visual self-recognition. This will infuse the piece with additional meaning, as the circuits activated within viewers' brains will be the same that are depicted in the artwork.
The National Federation of the Blind (NFB), with six science centers across the U.S., will develop, implement, and evaluate the National Center for Blind Youth in Science (NCBYS), a three-year full-scale development project to increase informal learning opportunities for blind youth in STEM. Through partnerships and companion research, the NCBYS will lead to greater capacity to engage the blind in informal STEM learning. The NCBYS confronts a critical area of need in STEM education, and a priority for the AISL program: the underrepresentation of people with disabilities in STEM. Educators are often unaware of methods to deliver STEM concepts to blind students, and students do not have the experience with which to advocate for accommodations. Many parents of blind students are ill-equipped to provide support or request accessible STEM adaptations. The NCBYS will expose blind youth to non-visual methods that facilitate their involvement in STEM; introduce science centers to additional non-visual methods that facilitate the involvement of the blind in their exhibits; educate parents as to their students' ability to be independent both inside and outside the STEM classroom; provide preservice teachers of blind students with hands-on experience with blind students in STEM; and conduct research to inform a field that is lacking in published material. The NCBYS will a) conduct six regional, two-day science programs for a total of 180 blind youth, one day taking place at a local science center; b) conduct concurrent onsite parent training sessions; c) incorporate preservice teachers of blind students in hands-on activities; and d) perform separate, week-long, advanced-study residential programs for 60 blind high school juniors and seniors focused on the design process and preparation for post-secondary STEM education. The NCBYS will advance knowledge and understanding in informal settings, particularly as they pertain to the underrepresented disability demographic; but it is also expected that benefits realized from the program will translate to formal arenas. The proposed team represents the varied fields that the project seeks to inform, and holds expertise in blindness education, STEM education, museum education, parent outreach, teacher training, disability research, and project management. The initiative is a unique opportunity for science centers and the disability population to collaborate for mutual benefit, with lasting implications in informal STEM delivery, parent engagement, and teacher training. It is also an innovative approach to inspiring problem-solving skills in blind high school students through the design process. A panel of experts in various STEM fields will inform content development. NCBYS advances the discovery and understanding of STEM learning for blind students by integrating significant research alongside interactive programs. The audience includes students and those responsible for delivering STEM content and educational services to blind students. For students, the program will demonstrate their ability to interface with science center activities. Students will also gain mentoring experience through activities paired with younger blind students. Parents and teachers of blind students, as well as science center personnel, will gain understanding in the experiences of the blind in STEM, and steps to facilitate their complete involvement. Older students will pursue design inquiries into STEM at a more advanced level, processes that would be explored in post-secondary pursuits. By engaging these groups, the NCBYS will build infrastructure in the informal and formal arenas. Society benefits from the inclusion of new scientific minds, resulting in a diverse workforce. The possibility for advanced study and eventual employment for blind students also reduces the possibility that they would be dependent upon society for daily care in the future. The results of the proposed project will be disseminated and published broadly through Web sites; e-mail lists; social media; student-developed e-portfolios of the design program; an audio-described video; and presentations at workshops for STEM educators, teachers of blind students, blind consumer groups, researchers in disability education, and museum personnel.
CENTC's (Center for Enabling New Technologies Through Catalysis) outreach is focused on partnerships with science centers. Initially we worked with the Pacific Science Center (PSC) to train our students in effective communication of science concepts to public audiences. Later we developed a short-term exhibit, Chemist - Catalysts for Change in the Portal to Current Research space. As part of the CCI/AISL partnership program, we partnered with Liberty Science Center to create an activity on a multi-touch media table, "Molecule Magic." We are currently developing another exhibit with PSC.
Advances in genomics are rapidly increasing our understanding of not only the human body, disease and health-related issues but how humans and other species interact and respond to changing environments. Genomics represents a scientific frontier that connects with individuals and families at the most personal level, with the potential to shape the future of human healthcare. However, advances in genomics and their implications for personalized medicine are far out-pacing public awareness and knowledge. The Connecticut Science Center and the University of Connecticut partnered under a National Science Foundation funded collaboration between Dr. Rachel O'Neill, UCONN, and Dr. Hank Gruner, Connecticut Science Center, and the National Center for Science & Civic Engagement to engage the public in developing a conceptual understanding of genomics.
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Connecticut Science CenterRachel O'NeillHank Gruner
Health care in the United States is expensive and complex, and there are many competing interests that make it an increasing necessity for health care consumers to take an active role to better advocate for themselves and those who are impacted by the decisions that are made. Making effective health care choices requires both science literacy and critical thinking skills to understand and evaluate options. The Weighing the Evidence (tentative title) project team will work with medical experts, researchers, health and medicine journalists, and community partners to improve visitors’ critical analysis skills and ability to review evidence so that they can make informed health care decisions. To meet this goal a traveling exhibition will be developed utilizing a unique collection of historical and contemporary quack medical devices donated to the Science Museum of Minnesota when the Museum of Questionable Medical Devises closed in 2002. While the collection is rich in fun and entertainment, it also offers a multitude of opportunities to reflect on science, society and ethics, skepticism, and objectivity. This collection, along with interactive experiences, theater programs, outreach programming and a companion web site will provide visitors with the tools needed to become more knowledgeable health care consumers.