This chapter is a selection from the book "The Arts, Education, and Aesthetic Knowing." Should arts education have a more significant place in our schools? An emphatic 'Yes' comes from the editors and other contributors to this provocative volume. They build their case by drawing upon recent developments in cognitive theory and, in particular, upon contemporary thought regarding aesthetic knowing. They contend that aesthetic knowing constitutes a 'special mode of cognition' and they see aesthetic learning as vital to intellectual growth and development. They argue that the arts should
This paper discusses the Museum Impact and Evaluation Study, a research collaborative originated by the Museum of Science and Industry in Chicago, and made up of nine museums from across the country. The intent of the study was to reach toward understanding the long-term outcomes of museums visits, focusing on the relationships that develop between visitors and museums and exhibits within museums over time. This overview provides a summation of the project's scope, research process, plan, and current status.
In this paper, Tara D. Knott of Evaluation Resources, Inc. discusses the importance of summative evaluation to assess the value of a museum program in addition to setting clear goals. Knott argues that summative evaluation helps museums establish accountability--to business, the government, schools, and to the public.
This paper explains the Interactive Experience Model, which encompasses the actions that the visitor is engaged in during a museum visit. This model is useful for thinking about issues related to museum learning and provides a framework for understanding the totality of the museum experience--a socially, cognitively, kinesthetically, and aesthetically rich experience.
This paper outlines theoretical foundations, methodology, and key findings from a membership survey conducted by the San Antonio Museum Association in 1987. The study was designed to provide insights to a variety of assumptions upon which the Association's membership management and marketing strategies were based. Central among the questions to be answered were the determination of the motivations expressed by members for joining the Association and forecasting potential changes in member program preference and member attendance patterns.
DATE:
TEAM MEMBERS:
James D. BigleyDaniel R. FesenmaierMark LaneWesley S. Roehl
This paper describes the rationale, objectives, methodology, and key findings of a marketing research project on the motor coach business at the Ships of the Sea Museum. The study was designed to better understand how to use promotional materials to best attract tour operators to come to Savannah and the museum as well as attract tour operators already coming to Savannah to the museum.
DATE:
TEAM MEMBERS:
David T. Guernsey, Jr.Douglas Robideaux
This paper deals with two major audience research projects. One is a community perceptions study conducted by telephone with citizens of St. Louis city and county in 1990 by the Missouri Botanical Garden. The second is a year-long on-site visitor study at the Henry Ford Museum and Greenfield Village in Dearborn, Michigan. Both studies were designed, analyzed, and interpreted by Marilyn G. Hood of Hood Associates. Dr. Hood will present the settings in which these two projects were accomplished and describe how they were carried out; Ernestina Short, Community Liaison for the Missouri Botanical
DATE:
TEAM MEMBERS:
Marilyn G. HoodErnestina ShortG. Donald Adams
This article discusses a 1988-1990 study that analyzed the effectiveness of a collaborative effort between a museum and a school system to build an integrated curriculum package. The partners included the York County School System (VA) and the Yorktown Victory Center (operated by the Jamestown-Yorktown Foundation). The theme of the curriculum was 18th Century Medicine and the unit was designed to enhance the science, math, and social studies instruction of fourth graders.
DATE:
TEAM MEMBERS:
Ronald GieseJudy Davis-DorseyJoseph Gutierrez
The Museum Experience is the first book to take the "visitor's eye view" of the museum visit. It integrates the authors' original research with that from a wide variety of disciplines as well as museum and visitor studies ranging from science centers and zoos to art and natural history museums. Written in clear, non-technical style, The Museum Experience gives museum professionals a thorough introduction to what is known about why people go to museums, what they do there, and what they learn. This book is an essential reference for all museum professionals concerned with communicating with the
From the proceedings of the 1991 Annual Visitor Studies Conference. The Interactive Experience Model is a visitor-centered perspective suggests that all experience and subsequent learning is contextual. Experience is dictated by the personal, physical, and social contexts.
The objective of this project is to provide a complete package of KIDSPACE hands-on science experiences to small and developing science centers across the country through the National KIDSPACE Partnership Program. This project will allow twelve (12) selected science centers to implement a complete, proven education package geared toward young children at a fraction of the cost of starting one from scratch. This project will provide comprehensive training to a large core of educators within the science center field, and will support continued research into the informal science education of young children through an original Research Study and the formation of a national User's Group. Best of all, this project will generate a wellspring of invaluable science-play connections for hundreds of thousands of children to tale with them into adulthood.
The American Association for the Advancement of Science, in collaboration with the Association of Science-Technology Centers and several science centers, has requested $837,958 in NSF support of a project to make science museums more accessible to minority groups. In the project, AAAS and ASTC propose to provide technical assistance and staff training to science museums on equity issues, with emphases on institutional self- assessment, developing effective science education programs reaching minority audiences, and working effectively with community organizations and other institutions serving minority groups. Several museum sites will be involved initially in the development of the four program components: 1. development of guidelines for an equity self-assessment in museums; 2. science equity training for all museum staff; 3. the development of relationships between museums and community groups and schools and colleges and universities that serve minorities; and 4. a national effort to create awareness among minority groups of employment opportunities in science museums. Additional dissemination will be provided through training workshops and sessions at museum conferences. A "how-to" guide and video will be developed for museums on conducting an equity self-assessment.