This evaluation provides feedback from a tracking and timing study from the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. The evaluation concludes that Seeing is a large, complex collection of loosely related exhibit elements that attract and hold visitors’ attention well, but not exceptionally well. Yet, given the size and scope of the exhibits, a longer average time and more stops would not be expected. The individual interactive elements range from many that are modestly engaging, to some that are highly engaging, with a few exceptionally
This evaluation describes the results of three individual exhibits that were a part of the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. This document contains findings for "Seeing Yellow," "Peripheral Vision," and "Motion Detector."
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
Research into learning in informal settings such as museums has been in a formative state during the past decade, and much of that research has been descriptive and lacking a theory base. In this article, it is proposed that the human constructivist view of learning can guide research and assist the interpretation of research data because it recognizes an individual's prior knowledge and active involvement in knowledge construction during a museum visit. This proposal is supported by reference to the findings of a previously reported interpretive case study, which included concept mapping and
Multi-site evaluations are becoming increasingly common in federal funding portfolios. Although much thought has been given to multi-site evaluation, there has been little emphasis on how it might interact with participatory evaluation. Therefore, this paper reviews several National Science Foundation educational, multi-site evaluations for the purpose of examining the extent to which these evaluations are participatory. Based on this examination, the paper proposes a model for implementing multi-site, participatory evaluation.
This article presents a contextual model of learning that examines visitor learning in museums. It explores features of the model, factors that can influence learning in a museum setting, and challenges associated with teaching in a museum context.
This study was undertaken to isolate characteristics of interactive exhibits that are particularly effective in attracting and holding the attention of visitors in a science museum. Forty-seven visitors were tracked through two adjacent exhibitions, comprising a total of 61 interactive exhibits. Four exhibit characteristics were identified and examined: technological novelty, user-centeredness, sensory stimulation, and open-endedness. Regression analyses show that two of these characteristics, technological novelty and open-endedness, help to account for the variance in average visitor holding
By pursing delight as a design goal in the creation of exhibits about science and nature, we can solve the 'edutainment' dilemma that plagues producers of informal educational media both in and outside the museum. A hybridized notion of education and entertainment is a misguided design goal, and by rather designing for delight we encourage learning and the creation of memorable experiences. This thesis examines how delight figures into rhetorical demonstrations of nature and the design of exhibits. To build an understanding of the aesthetics of delight in the museum experience, three key
This research illustrates the efficacy of a new approach for collecting and analyzing family conversational data at museums and other informal settings. This article offers a detailed examination of a small data set (three families) that informs a larger body of work that focuses on conversation as methodology. The dialogic content of this work centers on biological themes, specifically adaptation. The biological principle becomes visible when families talk about survival strategies such as breeding or protection from predators. These themes arise from both the family members and the museum
One method for studying visitors in museums is to audiotape their conversations while videotaping their behavior. Many researchers inform visitors of such recordings by posting signs in the areas under scrutiny. An earlier study tested the assumption that visitors notice, read and understand posted signs (Gutwill, 2003). Interviews revealed that 75 percent of visitors leaving a recording area had read and understood the signs. This article describes our attempt at increasing this percentage by placing additional signs on the exhibit elements being used, as well as on the camera itself
This article describes a front-end evaluation conducted by researchers at the Wildlife Conservation Society's Prospect Park Zoo in planning for the new "In Living Color" exhibit. The evaluation examined how the zoo's average young visitor--a 5.1 year old--thinks and feels about animal coloration.
This article describes an exhibit evaluation project at the San Diego Natural History Museum, funded by NSF in 2001, which took a participatory approach to better understand their audience. The authors, two participants in this project, discuss their motivations and goals, useful models and lessons learned from a special needs focus group.