The Garfield Park Conservatory Alliance is developing Sugar from the Sun, a project consisting of a 5,400-square-foot exhibition intended to help children and their families explore photosynthesis. This immersive exhibition will use real plants to delve into the process that plants use to manufacture sugar (food energy) from the sun (light energy). Selinda Research Associates (SRA) conducted a front-end evaluation as part of the exhibit development process. The first phase examined what was known in the research literature about the public's understanding of photosynthesis and also about
DATE:
TEAM MEMBERS:
Cecilia GaribayJane SchaeferBeth ChangGarfield Park Conservatory
The United States Botanic Garden (USBG) contracted RK&A to explore visitors’ interest in and understanding of the design and interpretation presented in four conservatory rooms—Rare and Endangered Species, Plant Adaptations, Medicinal Plants, and Garden Primeval. Two rooms were quite small and the other two rooms were larger. Each room was designed to support a theme and included a variety of signage to support the theme (e.g., plant ID signs, ephemeral signs, thematic signs). Findings from this study will be used in part to inform a new interpretive strategy for the Garden. How did we
These front end studies were done before the gallery reopened and show how visitors perceive particular habitat cases. The findings were later used to inform what species would be illustrated on guide cards for the habitat cases.
DATE:
TEAM MEMBERS:
Oakland Museum of CaliforniaDana Neitzel
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between
Between February and June 2008, the Hall of Human Life content development team set out to create goals, messages, and content ideas for a new exhibition on human life. During this time period, the team decided that the exhibition would focus on the main message that Humans are changing and provide the visitors with three lenses for viewing the exhibition: an ecological lens, an anatomical lens, and an evolutionary lens. As an entry point to these lenses for visitors, the exhibit team generated five catalysts that correspond to the ecological lens and highlight how environmental factors can
This report presents and analyzes the findings from a front-end evaluation of Vicious Fishes and Other Riches, a National Science Foundation-funded traveling exhibition being developed by the Miami Museum of Science in Miami, Florida (MMS) in collaboration with the Science Museum of Minnesota in Saint Paul, Minnesota (SMM). Front-end evaluation helps planners understand how visitors comprehend and think about themes, ideas, concepts, and objects that will be displayed in an exhibition. It seeks common ground between visitors and the exhibition. Findings from the study demonstrate visitors'
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Miami Museum of Science
A new exhibition at Liberty Science Center called "Infection Connection" will tell how our choices determine the impact that infectious diseases have on people around the world. A front-end evaluation was conducted to assess potential visitors' familiarity with the topic. This information will give exhibit developers ideas about how to connect with and build on visitors' interest in, understanding of and feelings about infectious diseases. This report will summarize the findings, which include the demographics of the 160 respondents; their definitions of "infectious diseases"; which diseases
The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to know about it, and what their misconceptions might be.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Monterey Bay Aquarium
This report presents findings from a front-end evaluation of Texas Prehistory: How Do We Know?, under development by the Fort Worth Museum of Science and History and supported by a National Science Foundation (NSF) planning grant. This 10,000 square-foot permanent exhibition, with accompanying traveling exhibition and educational programs, focuses on current archaeological and paleontological fieldwork taking place in Texas and explores how scientists are able to piece together the past.
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Fort Worth Museum of Science and History
This report presents the findings from a front-end evaluation of the Draper Museum of Natural History (DMNH) that is being developed by the Buffalo Bill Historical Center (BBHC) in Cody, Wyoming. For this study, Randi Korn & Associates (RK&A) conducted focus groups and interviews to help the exhibition development team better understand the target audiences - tourists and residents - and find common ground between the content, themes, and interpretive strategy of the DMNH and its potential visitors. Data were collected in March, April, and May 2001.
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Buffalo Bill Historical Center
The goal of the front-end studies was get a sense of what visitors believe to be the commonalities (if any) among all living things. The goal of this particular study was to find out whether visitors could think of counter-examples to seven true commonalities identified by the Traits of Life team. The results would reveal how familiar visitors were with these key commonalities identified by the team. Also, any exceptions frequently suggested by visitors would be identified as intriguing organisms to use in the exhibits.