In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
The purpose of this Summative Evaluation was to assess visitors’ use and perceptions of ‘Living with Hurricanes: Katrina & Beyond’ at the Louisiana State Museum (LSM) as an informal science experience. The exhibition is distinctive in that it is presented in a museum which has been primarily focused on history. The overall experience, affective impact and learning were evaluated for visitors leaving the exhibition. More specific questions of science learning were evaluated in mini-studies in Room 3. This report also examines the degree to which emotion affects informal learning in the museum
The Huntington asked Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation to study the impact of Plants are up to Something, a National Science Foundation (NSF)-funded exhibition in the Rose Hills Foundation Conservatory for Botanical Science. The study was specifically designed to examine visitors’ behavior in the exhibition, including engagement with science; understanding of the overall exhibition message; and understanding of and attitudes toward plants. RK&A conducted the first summative evaluation of Plants are up to Something in 2006 and it revealed findings worthy of
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TEAM MEMBERS:
Randi Korn & Associates, Inc.Huntington Library, Art Collections, and Botanical Gardens
The Seattle Aquarium seeks to discover how toddler families experience its exhibits and how to best incorporate toddler family needs in future exhibit developments. The goal of this study is to begin to document toddler-exhibit interactions in order to better understand the Aquarium experience for that audience. The specific research goal was to determine which exhibit elements are attracting and holding the attention of the toddler family audience. A total of 47 caregiver interviews and 297 toddler observations across three exhibit areas were collected from January-March 2011 at the Seattle
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TEAM MEMBERS:
Andrea BarberKaleen PovisSeattle Aquarium
Extensive research of the exhibit, Kachemak Bay, Alaska: An Exploration of People and Place shows it to be popular and effective with visitors on every communication and affective goal set forth in the Exhibit Master Plan. Research also finds that Community Collaborators who helped to create exhibit elements found the experience deeply meaningful and satisfying, meeting every desired cognitive, affective and behavioral outcome established for the collaboration programs. Pre- and post-test surveys of the exhibit involved nearly 600 visitors to the Pratt Museum. In most studies, Travelers and
In 2006 the Exhibits department conducted a summative evaluation of Ocean's Edge, the aquarium's original and permanent galleries. From 2002-2005 the original galleries underwent a renovation to bring the original exhibits and interpretation up-to-date and to add additional exhibits. This area covers approximately 10,000 square feet. Ocean's Edge is a dramatic transformation of the aquarium's original exhibit galleries. Rockwork and wharf pilings and touchable models transform galleries into the habitats they represent. Visitors can walk under a crashing wave or delve into multimedia exhibits
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TEAM MEMBERS:
Steven YalowitzJenny Sayre RambergJaci Tomulonis
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. From 2006 to 2008, Aquarium staff members and consultants conducted a series of qualitative and quantitative studies to assess the extent to which visiting the Aquarium engaged, inspired and empowered visitors to care about and for the oceans. The Inspiring Ocean Conservation (IOC) Project included four phases. During Phase I, the researchers consulted with Aquarium staff and conducted in-depth interviews with visitors to develop a logic model. The model outlined the conservation outcomes that could result from
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TEAM MEMBERS:
Cynthia VernonSteven YalowitzAva FergusonVictoria Macfarlane
A NSF EArly-concept Grant for Exploratory Research (EAGER) was awarded to Principal Investigator John Fraser, PhD, AIA, in collaboration with co-Principal Investigators, Mary Miss and William Solecki, PhD, for City as Living Laboratory for Sustainability in Urban Design (CaLL). The CaLL project explored how public art installations can promote public discussion about sustainability. The project examined the emerging role of artists and visual thinkers as people with the skills to encourage conversation between scientists and the public. The grant supported an experimental installation
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. One aspect of the evaluation was to assess the collaborative process within each of the five partner sites, across the project as a whole, and with project leadership to determine the strengths and challenges of
The Language of Conservation was a collaborative project between libraries, zoos, and poets nationwide to replicate a project originally undertaken by the Central Park Zoo. The project model built zoo, library, and poet-in-residence partnerships in five host cities: Brookfield, Illinois; Jacksonville, Florida; Little Rock, Arkansas; Milwaukee, Wisconsin; and New Orleans, Louisiana. It was anticipated that the zoo exhibits would result in positive outcomes for zoo visitors who encountered the poetry, including increasing the conservation thinking and language used after a visit and creating a