Science writers, science producers, and science engagement specialists from KQED Science Deep Look joined a team of researchers from the University of Connecticut, Missouri State University, and Texas Tech University to focus on women’s preferences and identities as related to their science engagement intentions. Findings from this most recent study of the gender disparity in Deep Look viewership suggests that one key piece of the puzzle is related to women’s preferences for images and another key piece of the puzzle is related to the identities that women report as most important to them.
The KQED science digital media team continue their research on gender disparity of their YouTube series Deep Look.
Can videos with titles that pertained to health/home and sex/mating, on average, attach a higher proportion of female viewers?
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TEAM MEMBERS:
Sue Ellen McCannSevda ErisAsheley LandrumSarah MohamadOthello RichardsKristina JanétKelsi OpatSarah MohamadGabriela Quiros
The KQED science digital video team continue their study of gender disparity in viewership for the YouTube series Deep Look.
Below is a summary of the study’s key findings and you can read the complete study attached below.
1. Science curiosity is a key motivator of viewing Deep Look videos; science comprehension is not. You don’t need a Ph.D. in chemistry, just a dash of curiosity to have a look at, and maybe even get hooked on, science videos.
2. Diverging from previous findings — and researchers’ expectations — the gender disparity previously found in Deep Look viewership was not
The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The project embeds the expectations of K–2nd NGSS and CCSS-ELA standards into a series of activities, including interactive games, educational apps, non-fiction e-books, hands-on activities, and a digital science notebook. The activities are organized into playlists for educators and students to use in afterschool programs. Each playlist centers on a meaningful conceptual theme in K-2 science learning.
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TEAM MEMBERS:
Joan FreeseMomoko HayakawaBryce Becker
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The content is aligned with NGSS and CCSS-ELA for K–2.
This report describes a case study that examines the design and use
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TEAM MEMBERS:
Betsy McCarthyDaniel BrennerClaire MorganJoan FreeseMomoko Hayakawa
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The content is aligned with NGSS and CCSS-ELA for K–2.
This report presents findings from a case study with an afterschool
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TEAM MEMBERS:
Betsy McCarthyDaniel BrennerClaire MorganJoan FreeseMomoko Hayakawa
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The content is aligned with NGSS and CCSS-ELA for K–2.
This report summarizes findings from a case study with 4 large
DATE:
TEAM MEMBERS:
Betsy McCarthyDaniel BrennerClaire MorganJoan FreeseMomoko Hayakawa
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The content is aligned with NGSS and CCSS-ELA for K–2.
This report summarizes findings from a case study with 4 large
DATE:
TEAM MEMBERS:
Betsy McCarthyDaniel BrennerClaire MorganJoan FreeseMomoko Hayakawa
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The content is aligned with NGSS and CCSS-ELA for K–2. This report summarizes findings from a case study with 4 large
DATE:
TEAM MEMBERS:
Betsy McCarthyDaniel BrennerClaire MorganJoan FreeseMomoko Hayakawa
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The content is aligned with NGSS and CCSS-ELA for K–2.
This executive summary synthesizes a case study, in which we
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TEAM MEMBERS:
Betsy McCarthyDaniel BrennerClaire MorganJoan FreeseMomoko Hayakawa
In this study we explore two different faciitation styles, collaboration and competition, in an 1-hour long, highly interactive, digital experience called Future Energy Chicago. The aim of the faciliations is to affect guests' energy literacy, that is their knowledge of, and their attitude and behavior toward energy conservation. In the collaboration condition, guests were encouraged to talk as a whole room about what they had learned about energy during the latest round of play with the goal for the whole room to get as high a score as possible. In the competition condition, guests met only