This study investigated the effect of different scientific inquiry activities on visitors’ understanding of the science underlying an interactive exhibit. The exhibit, “colored shadows,” creates a pattern of colored shadows on a white wall, due to a person’s body blocking the light from colored lamps. The subjects were 392 museum visitors, aged 7 to adult. They were individually guided through a structured interview, during which they did one of seven inquiry activities, randomly assigned. The activities were: generate an explanation; interpret an explanation; troubleshoot an explanation
Constructivist education theory postulates (Fosnot, 1996; Hein, 1998) that visitors learn actively and create their own meanings as they interact with the world. This raises challenges for visitor studies, since it may be difficult to plan a reasonable evaluation strategy for exhibitions if visitors’ actions and outcomes cannot be determined in advance. Constructivist theory also requires an appropriate evaluation approach (Hein, 1997). This paper illustrates the use of a combination of methodologies that allow visitors’ meanings and activities to emerge as they visit an interactive, non
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Elsa BaileyKerry BronnenkantJudith KelleyGeorge HeinMuseum of Science, Boston
Earth & Sky is a 90 second radio science series about environmental sciences, earth sciences and astronomy. Multimedia Research implemented a summative evaluation of the series, utilizing a survey mailed to respondents to a radio contest held just prior to the broadcast of Earth & Sky in eight commercial radio markets. A total of 152 surveys were returned (43% return rate). The survey is in the report Appendix. The series makes science accessible and interesting to the listening audience and generates excitement about science. The programs were perceived as affecting listeners'
This handbook provides a generic package for the formative evaluation of exhibits. The book covers three major concerns in evaluation: flexibility, efficiency, and validity. The authors note that this evaluation package has been developed on the assumption that the "front- end" evaluation relating to exhibit development has already occurred, and that the "summative" evaluation phase is beyond the scope of the project.
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Curtin University of TechnologyLeonie RennieTerry McClafferty
In this paper, Robert C. Webb of Suffolk University analyzes the role of cognitive and affective interaction in museums. Webb explains how a person alternates between high and low modes of cognition. Topics include central and peripheral routes of processing, levels of processing theory, and techniques for reaching low-involved visitors. Webb argues that more exploration and measurement is needed to study the affective nature of the museum experience.
In this paper, Harris Shettel, museum evaluation consultant, examines the rise of controversial museum exhibitions. Shettel argues that controversial subject matter should not be avoided, but rather presented in exciting, interesting and challenging ways that avoid controversy. Shettel points to the "Prisoners of War: Soviet Prisoners in Germany - German Prisoners in the Soviet Union" exhibition as an exemplar. The various ways exhibit evaluation studies can play an important role avoiding controversy are also identified.
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Harris ShettelVisitor Studies Association
In this paper, researchers from the University of North Carolina at Asheville, Denver Museum of Natural History (DMNH), and Colorado State University, present findings from two studies that established a link between certain design features commonly found in museum environments and the state of psychological flow. Study one observed visitor behavior in a museum hall at DMNH before and after renovation. The study found that after the design changes, visitors attended more to the exhibits. Study two, a post-hoc survey analysis, investigated which design features in particular are responsible for
This paper presents background information, methodology and findings from an exploratory study conducted in 1996 by researchers at Colorado State University, Department of Natural Resource Recreation and Tourism. Researchers examined museum home page format and suggest criteria for future assessment of WWW home pages and their effectiveness. The appendix of this paper includes the Home Page Evaluation Criteria Template form used in the study.
In this paper, Hermann Schafer of Haus der Geschichte, the museum of contemporary history of Germany, discusses the value of non-visitor research as a public relations strategy. Schafer shares findings from an independent study of non-visitors.
This paper describes the use of front-end evaluation to guide the development of plans for a community museum. In 1995, the fifty-year old Fort Collins Museum received a grant to create new permanent exhibits and educational programs as well as a collection initiative for obtaining donated artifacts from community residents.
In this paper, James Jensen of Ottawa's National Museum of Science and Technology (NMSTC) discusses a case study that provides guidance on how to integrate "effective market research" into museum management and decision making. Jensen discusses how NMSTC has successfully adapted to a market driven model of operation.
In this article, Carol Scott, Evaluation and Visitor Research Coordinator at the Powerhouse Museum in Sydney, provides a brief overview of evaluation and visitor research efforts in Australia. Scott establishes the context for the practice of evaluation and visitor research in Australia and identifies the indicators that point to an emerging field with important significance for museums in the area.