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Peer-reviewed article

Integrating Marketing Research into Museum Management - The NMSTC Experience

January 1, 1997 | Exhibitions
In this paper, James Jensen of Ottawa's National Museum of Science and Technology (NMSTC) discusses a case study that provides guidance on how to integrate "effective market research" into museum management and decision making. Jensen discusses how NMSTC has successfully adapted to a market driven model of operation.

Document

VSA-a0a2o1-a_5730.pdf

TEAM MEMBERS

  • James Jensen
    Author
    National Museum of Science and Technology

    • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 9
    Number: 1
    Page Number: 176
    Resource Type: Research Products
    Discipline: Education and learning science | General STEM
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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