This paper describes the methodology and the development of the instruments for collecting and analyzing data to better understand 1) what people bring with them to their visit, 2) what people do during a visit, and 3) what people take away from a visit. Elements of what they bring intersect with Knology’s work, and what they do and what they take away intersect with Oregon State University’s work on WZAM3.
COSI’s Center for Research and Evaluation (CRE) led a study was conducted in four phases with three study components. These phases serve to organize the remainder of this report::
In 2006, the U.S. Botanic Garden (USBG) decided to conduct an institution-wide study of their visitors—why they come to the Botanic Garden, how they utilize the space, their level of satisfaction with the experience, and overall effectiveness of the USBG’s exhibitions and interpretation—in order to provide input to a strategic planning process that will align its living collections with its educational mission. To date, the only existing data characterizing USBG visitors was gathered in the early 1990s. Since then, the USBG has undergone a major transformation, including complete renovation of
Researchers from Ideum and XPRIZE Foundation recently completed a multi-site study of the way people use an innovative experience on health technologies. Funded by the Qualcomm Foundation, the team traveled to three US science centers to see how museum visitors interacted with and learned from the exhibit, which Ideum and XPRIZE designed and developed in 2018.
The exhibit was funded by XPRIZE after 2017’s Qualcomm Tricorder XPRIZE competition, in which teams developed ideas for new kinds of portable medical devices. Running on a custom 65” Ideum Platform multitouch table, the experience
The Saint Louis Science Center (SLSC) project Bridging Earth and Mars (BEAM), based upon work supported by NASA under grant award NNX14AD08G, engages the general public and children from schools and community groups. Visitors learn of NASA’s exploration of Mars through exhibits simulating control of robotic rovers on the surface of Mars, as well as related educational programming. Two public exhibition galleries opened on November 21, 2015: (1) Mission: Mars Control, located on the second floor of the SLSC Main Building; and (2) Mission: Mars Base, located in the SLSC Planetarium Building
The Monterey Bay Aquarium is planning to redesign existing conservation-related interactives as well as add new experiences on the Aquarium floor. In preparation for this project, the Aquarium sought to gain a better understanding of visitors’ awareness of and engagement in conservation-related actions and responses to conservation-related messaging. The Aquarium contracted with MWA Insights to conduct a front-end evaluation study to help inform the planning for these conservation stations. Specifically, the evaluation sought to understand:
Are visitors aware of issues affecting the
This set of appendices represent all research instruments related to study presented in the I/CaLL Art Experiences and Advancing Science Literacy report (NewKnowledge Publication #NSF.097.115.07).
Appendix A: Installation Site Intercept Interview Instrument
Appendix B: Artists-Scientists Walk & Talks Instrument
Appendix C: Post-Performance Event Survey Instrument
Note that researchers did not use an instrument for the fourth aspect of the study, the post-performance event reflection sessions. Instead, they allowed the discussions to be directed by the reflection participants.
DATE:
TEAM MEMBERS:
John FraserRebecca Joy NorlanderSophie SwansonNezam ArdalanKate FlinnerJoanna Laursen BruckerNicole LaMarca
Merging art and science, "Self Reflected" aims to communicate the incredible complexity of the neural signaling in our brains that makes us who we are. The artists, Dr. Greg Dunn and Dr. Brian Edwards, invented a novel technique called reflective microetching to simulate the microscopic behavior of neurons in the viewer’s brain as they observe this work of art. "Self Reflected" is currently on display in the Your Brain exhibit at The Franklin Institute in Philadelphia. This summative evaluation study explores museum visitors’ behavior, reactions, and learning outcomes as they interact with
In 2012, the Science Museum of Minnesota (SMM) received funding from the National Institutes of Health (NIH) to develop an exhibition utilizing objects from the former Museum of Questionable Medical Devices (QMDs), contextualizing them in the greater conversation about scientific skepticism and how people make healthcare decisions. The resulting exhibition, Weighing the Evidence, opened in December 2015. This kt, object-based exhibition is organized into four islands of artifacts with accompanying information and hands-on “Try It” interactives, which allow visitors to experience some
The San Diego Natural History Museum (theNAT) contracted RK&A to conduct a summative evaluation of the exhibition Extraordinary Ideas from Ordinary People: A History of Citizen Science and to explore how well the exhibition communicates an inclusive view of science. The goals for the evaluation were to explore visitors’ behaviors in the exhibition as well as understand what meanings visitors made from the exhibition, particularly with regard to how the exhibition’s messages about citizen science are resonating in the context of visitors’ science identity.
RK&A conducted timing and tracking
‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
This summative evaluation report details the Broad Implementation of the Living Laboratory model--an initiative to promote partnership between museums and cognitive science researchers in order to promote professional learning and involve the public in scientific research. The evaluation investigated the extent of the dissemination effort’s depth, spread, sustainability, and shift in ownership, based on Coburn’s criteria for scale-up (2003). Evaluators collected data from surveys, interviews, focus groups, document review, and observations. Findings about depth suggest that adopters fully
“From Earth to the Universe” (FETTU) is a collection of astronomical images that showcase some of the most popular, current views of our Universe. The images, representing the wide variety of astronomical objects known to exist, have so far been exhibited in about 500 locations throughout the world as part of the International Year of Astronomy. In the United States, over 40 FETTU exhibits have occurred in 25 states in such locations as libraries, airports, nature centers, parks and college campuses. Based on preliminary evaluations currently underway, this project – a large-scale, worldwide