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resource project Exhibitions
RISES (Re-energize and Invigorate Student Engagement through Science) is a coordinated suite of resources including 42 interactive English and Spanish STEM videos produced by Children's Museum Houston in coordination with the science curriculum department at Houston ISD. The videos are aligned to the Texas Essential Knowledge and Skills standards, and each come with a bilingual Activity Guide and Parent Prompt sheet, which includes guiding questions and other extension activities.
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resource research Media and Technology
This poster presents findings from a study comparing the engagement, learning, and value between virtual and physical versions of the Mystery Skulls exhibit, which were designed to elicit productive struggle. Findings showed that there were no significant differences between the two versions in terms of what participants learned and valued from the exhibit, but participants who used the virtual version had longer use times than those engaged in the physical exhibit. This poster was presented to museum professionals at the Association of Science and Technology Centers (ASTC) at a virtual
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TEAM MEMBERS: Youngseo Yi Cara Murphy Katie Todd Maxwell Kornbluth Rachel Kupferman Lia Reznik Arianna Shifman Rachel Fyler
resource research Media and Technology
This project's goals are to: Enable participants to contribute to any or all stages of the scientific process and enhance their learning using an online citizen science platform and live bird cams. Generate new scientific knowledge about wildlife. Advance the understanding of effective project design for co-created online citizen-science projects at a national scale. This poster was presented at the 2021 NSF AISL Awardee Meeting.
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TEAM MEMBERS: Miyoko Chu Tina Phillips David Bonter Rachael Mady Charles Eldermire Benjamin Waters Jennifer Borland Claire Quimby Laura Atwell
resource research Media and Technology
This poster was presented at the 2021 NSF AISL Awardee Meeting. Thousands of webcams available to the public are operated by STEM organizations, such as zoos, museums, and government agencies. However, as of yet no research has quantified any aspect (cognitive, behavioral, or emotional) of viewer outcomes. Our objective is to build foundational knowledge about basic aspects of STEM webcams in the United States (US) from the perspectives of both practitioners and viewers.
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TEAM MEMBERS: Sarah Schulwitz Vanessa Fry Sarah Hagenah
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches, and resources for use in a variety of settings.

This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The project will develop and research an integrated package of high-quality, widely accessible media and other outreach materials designed to engage middle school youth, educators, and libraries in learning about viruses in relation to COVID-19. There is an immediate need to provide youth with accurate, engaging, and accessible materials to help them understand the basic biology underlying the COVID-19 pandemic, including the routes of COVID-19 transmission and mechanisms to prevent its spread. This is particularly important for those without science backgrounds or interests so that the rumors, hearsay, and gossip circulating among youth can be replaced with research-based information. Since 2007, the project team and partners have focused on developing and studying new ways of educating youth and the public about biology, virology, and infectious disease. The project will develop a web-accessible package of customizable graphics, illustrated stories, and essays--all of which can be easily incorporated into free-choice and directed on-line learning as well standards-based lesson plans for Grades 6-8. These resources will be disseminated broadly and at no cost to youth and educators of all kinds, including schools, libraries, museums, and other established networks for formal and informal science education. The project web package will be linked to multiple websites that serve as important educational resources on science and virology for youth, the general public, and educators. A prominent university press will publish and promote the illustrated stories and support distribution of 7,000 free copies.

The project will conduct research examining how richly-illustrated science narratives impact youth understanding of and curiosity about science. The research will help develop the foundation for better understanding how to educate youth about COVID-19 (and future pandemics) while generating new knowledge about effective methods for public science outreach during a major unanticipated natural event. For formative evaluation, the project will use an innovative rapid response feedback method. Youth will be invited to provide timely, specific comments on the serialized stories through a curated portal. As new excerpts are related online, different questions will be posed to youth who are selected because of specific characteristics (e.g., low or high initial science interest). These data will guide story development in real time and provide a mechanism to gauge the story appeal, comprehensibility, and initial impacts. The project will address two research questions: (1) How effective are illustrated stories in having positive impacts among participants on COVID-19 knowledge, science identity, attitudes, and interest in science careers?; and (2) How do story lines and characters have differential impacts on virus knowledge, epidemiology, and youth attitudes towards science and science careers? To conduct this research, the project will conduct online surveys using adapted items from prior research conducted by the project team. Additional items will assess COVID-19 knowledge, attitudes, personal experiences with the virus, well-being, and exposure to public health messaging about the virus. Research findings will be shared widely to inform the field about new ways delivering science education content during the advent of rapidly evolving global and educational challenges.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Judy Diamond Julia McQuillan Patricia Wonch Hill Elizabeth VanWormer
resource research Media and Technology
Identifying private gardens in the U.K. as key sites of environmental engagement, we look at how a longer-term online citizen science programme facilitated the development of new and personal attachments of nature. These were visible through new or renewed interest in wildlife-friendly gardening practices and attitudinal shifts in a large proportion of its participants. Qualitative and quantitative data, collected via interviews, focus groups, surveys and logging of user behaviours, revealed that cultivating a fascination with species identification was key to both ‘helping nature’ and wider
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TEAM MEMBERS: Nirwan Sharma Sam Greaves Advaith Siddharthan Helen Anderson Annie Robinson Laura Colucci-Gray Agung Toto Wibowo Helen Bostock Andrew Salisbury Stuart Roberts David Slawson René van der Wal
resource research Media and Technology
In citizen science, user-centred development is often emphasised for its potential to involve participants in the development of technology. We describe the development process of the mobile app “Naturblick” as an example of a user-centred design in citizen science and discuss digital user feedback with regard to the users' involvement. We have identified three types of digital user feedback using qualitative content analysis: general user feedback, contributory user feedback and co-creational user feedback. The results indicate that digital user feedback can link UCD techniques with more
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TEAM MEMBERS: Ulrike Sturm Martin Tscholl
resource evaluation Media and Technology
Char Associates conducted an evaluation of the four-year, NSF-funded project, Interpreters and Scientists Working on Our Parks (iSWOOP). The project brought interpreters and scientists together in multi-day professional development sessions at five national parks with the purpose of showcasing scientific research that usually goes unseen and unappreciated by park visitors. iSWOOP coordinated the development and delivery of digital libraries including animations, still photos, thermal and high-speed videos, and maps to give visual support to explanations of particular scientific studies. In
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TEAM MEMBERS: Cynthia Char
resource research Media and Technology
Despite low public knowledge of synthetic biology, it is the focus of prominent government and academic ethics debates. We examine the “NY Times” media coverage of synthetic biology. Our results suggest that the story about synthetic biology remains ambiguous. We found this in four areas — 1) on the question of whether the field raises ethical concerns, 2) on its relationship to genetic engineering, 3) on whether or not it threatens ‘nature’, and 4) on the temporality of these concerns. We suggest that this ambiguity creates conditions in which there becomes no reason for the public at large
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TEAM MEMBERS: Yi-Lin Chung Sara Giordano
resource evaluation Media and Technology
Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS: Jean Hiebert Larson Chandra Lewis Corynn Del Core
resource research Media and Technology
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
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TEAM MEMBERS: Julia Cort Lisa Leombruni Heather Hodges Pamela Rosenstein
resource project Media and Technology
Increasingly, scientists and their institutions are engaging with lay audiences via media. The emergence of social media has allowed scientists to engage with publics in novel ways. Social networking sites have fundamentally changed the modern media environment and, subsequently, media consumption habits. When asked where they primarily go to learn more about scientific issues, more than half of Americans point to the Internet. These online spaces offer many opportunities for scientists to play active roles in communicating and engaging directly with various publics. Additionally, the proposed research activities were inspired by a recent report by the National Academies of Sciences, Engineering, and Medicine that included a challenge to science communication researchers to determine better approaches for communicating science through social media platforms. Humor has been recommended as a method that scientists could use in communicating with publics; however, there is little empirical evidence that its use is effective. The researchers will explore the effectiveness of using humor for communicating about artificial intelligence, climate science and microbiomes.

The research questions are: How do lay audiences respond to messages about scientific issues on social media that use humor? What are scientists' views toward using humor in constructing social media messages? Can collaborations between science communication scholars and practitioners facilitate more effective practices? The research is grounded in the theory of planned behavior and framing as a theory of media effects. A public survey will collect and analyze data on Twitter messages with and without humor, the number of likes and re-tweets of each message, and their scientific content. Survey participants will be randomly assigned to one of twenty-four experimental conditions. The survey sample, matching recent U.S. Census Bureau data, will be obtained from opt-in panels provided by Qualtrics, an online market research company. The second component of the research will quantify the attitudes of scientists toward using humor to communicate with publics on social media. Data will be collected from a random sample of scientists and graduate students at R1 universities nationwide. Data will be analyzed using descriptive statistics and regression modeling.

The broader impacts of this project are twofold: findings from the research will be shared with science communication scholars and trainers advancing knowledge and practice; and an infographic (visual representation of findings) will be distributed to practitioners who participate in research-practice partnerships. It will provide a set of easily-referenced, evidence-based guidelines about the types of humor to which audiences respond positively on social media.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Sara Yeo Leona Yi-Fan Su Michael Cacciatore