Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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In 2015, the Swinomish Indian Tribal Community (SITC) received a two-year NSF-AISL Pathways Grant (#1516742) entitled “Developing an Informal Environmental Health Education Model in Tribal Communities,” designed to develop a process model and curriculum for community-based environmental health outreach, grounded in cultural values and practices. The project deliverables included a curriculum and guiding document, intended to inform and inspire other tribal communities wishing to create a culture-based environmental or public health curriculum.
SITC contracted the Lifelong Learning Group
The Museum of Science, Boston’s Research and Evaluation Department conducted a summative evaluation of The Hall of Human Life (HHL) exhibition. This 9,700 square foot exhibition is geared towards older children and adults. It is focused on human biology and human health with the main message, “Human beings are changing in a changing environment.” Visitors are able to use their own bodies and behaviors to understand biological mechanisms. Unique to this exhibition, visitors are able to use scannable wristbands to record and compare personal data with other Museum visitors to learn about their
In 2012, the Science Museum of Minnesota (SMM) received funding from the National Institutes of Health (NIH) to develop an exhibition utilizing objects from the former Museum of Questionable Medical Devices (QMDs), contextualizing them in the greater conversation about scientific skepticism and how people make healthcare decisions. The resulting exhibition, Weighing the Evidence, opened in December 2015. This kt, object-based exhibition is organized into four islands of artifacts with accompanying information and hands-on “Try It” interactives, which allow visitors to experience some
From 2011 to 2013 Pacific Science Center created content for and regularly updated The Studio, a portal to current medical research within the Science Center’s new human health exhibit, Professor Wellbody’s Academy of Health and Wellness. The Studio is a 500 ft2 hybrid exhibit/program space that combines artifacts, hands-on exhibits, media, and a programming area where local researchers communicate their work to visitors. The Studio was designed to be extremely flexible and it's modularity enables the project team to install a new current research exhibit every six months. The aim of the IMLS
The Vaccine Buzz exhibition opened at the Science Museum of Minnesota in February 2014. This summative report describes how visitors experienced and interpret the Vaccine Buzz exhibition as a whole. This approach allowed us to understand what visitors were most interested in, at what level the exhibit elements are connected to each other, as well as how and where the main messages are being connected between exhibit elements.
To answer these questions we conducted three different interconnected studies: 1) a counting study to understand how many visitors interact with the Vaccine Buzz
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 3 of 3) considers the In Defense of Food curriculum and, in particular, educators’ reactions to the curriculum in terms of perceived appeal, ease of implementation, and learning value. Feedback was gathered from educators who were surveyed
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc. conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 1 of 3) considers the film’s overall appeal, clarity, learning value, and motivational impact among viewers matching the film’s target audience, and focuses on the following six questions:
1) Did viewers find the film appealing, engaging
This evaluation provides feedback from a tracking and timing study from the project "Seeing: The Interaction of Physiology, Culture, and Technology" at the Exploratorium. The evaluation concludes that Seeing is a large, complex collection of loosely related exhibit elements that attract and hold visitors’ attention well, but not exceptionally well. Yet, given the size and scope of the exhibits, a longer average time and more stops would not be expected. The individual interactive elements range from many that are modestly engaging, to some that are highly engaging, with a few exceptionally
The Seeing Team wished to determine visitors what visitors understood from interacting with the Seeing section of the museum, before the section was to be renovated. In particular, they wanted to know what visitors took away from the exhibits as a group. We interviewed pairs of visitors after they had been directed to spend as much time as they wanted in the Seeing section (as marked off by blue tape on the floor). Seeing included the exhibits in the back of the museum as well as those near the south bathrooms. We collected approximately 55 interviews, of which 33 had been transcribed by the
This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)