Zoos and aquariums have shifted their focus over recent years, taking a much more active role in wildlife conservation and in promoting conservation learning among their visitors. Research in these settings provides a valuable foundation for the emerging field of non-captive wildlife tourism. In particular, valuable lessons regarding the potential impact of wildlife encounters on visitors' conservation attitudes and behaviour can be drawn from research in zoos and aquariums. This paper explores those aspects of wildlife encounters that appear to contribute most to conservation learning. These
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TEAM MEMBERS:
R. BallantyneJ. PackerK. HughesLynn Dierking
Evaluation of the impact of a major redevelopment of the zoo's existing African Savanna Exhibit. A major focus of the evaluation was assessing the effectiveness of a new "cultural interpreter" program.
To find out if zoos and aquariums successfully promote conservation, the Association of Zoos and Aquariums (AZA) formed strategic partnerships and undertook a three-year, nationwide study of the impacts of a visit to a zoo or aquarium. We found that going to AZA accredited zoos and aquariums in North America does have a measurable impact on the conservation attitudes and understanding of adult visitors.
In 2006 the Exhibits department conducted a summative evaluation of Ocean's Edge, the aquarium's original and permanent galleries. From 2002-2005 the original galleries underwent a renovation to bring the original exhibits and interpretation up-to-date and to add additional exhibits. This area covers approximately 10,000 square feet. Ocean's Edge is a dramatic transformation of the aquarium's original exhibit galleries. Rockwork and wharf pilings and touchable models transform galleries into the habitats they represent. Visitors can walk under a crashing wave or delve into multimedia exhibits
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TEAM MEMBERS:
Steven YalowitzJenny Sayre RambergJaci Tomulonis
Assessing the Impact of a Visit to a Zoo or Aquarium: A Multi-institutional Research Project will create a functional taxonomy of zoo/aquarium visitors' entering knowledge, attitudes and behaviors. This taxonomy, in conjunction with data about the specific experiences visitors have during their visit, will enable investigators to understand and predict the contribution of zoos and aquariums to the public understanding of animals and their conservation. The results will clarify the role of zoos and aquariums as centers of informal learning and point to ways to strengthen their educational impact. The AZA convened a national advisory committee that commissioned and completed a thorough review, confirming a critical need to conduct more research, particularly research that attempts to ask broad questions, collect data systematically, and includes sufficient number and types of institutions to permit community-wide generalizations. Twelve AZA institutions of various sizes, geographic regions and types will participate in the study. The net result of the study will be a descriptive model of zoo and aquarium visitor learning experiences and development of a set of diagnostic tools to help zoo and aquaria staff understand and enhance the nature and extent of their public impact.
This article offers new research to the discussion about the role of museums in the context of changing society. The authors hoped to add to the community discourse by sharing how they promoted and recognized visitor action in their museums. The article examines the Social Diffusion of Ideas by John Fraser, the COURAGE project by Tom Hanchett, and Time's Running Out - Act Now by Jon Deuel and Jenny Sayre Ramberg.